📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Lalamove
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing campaigns and activities as assigned by the manager
- Creating creative briefs, setting up coupon codes, and communicating through various channels
- Coordinating with agencies and KOLs to ensure timely, budget-conscious, and brief-adherent outcomes
- Assisting in the production of marketing materials and creative assets
- Identifying opportunities to acquire new users and drivers
- Working with cross-functional teams to align on execution and improve business performance
- Monitoring competitive landscapes, trending marketing activities, and innovations
- Preparing quantitative and qualitative market research to understand consumer insights
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to thrive in a fast-paced startup environment.
📋 Key Responsibilities
✅ Responsible for executing marketing campaigns and activities as assigned by the manager
✅ Create creative briefs, set up coupon codes, and communicate through various channels (website, in-app, EDM)
✅ Brief, coordinate, and work with agencies and KOLs to ensure timely, budget-conscious, and brief-adherent outcomes
✅ Assist in the production of marketing materials and creative assets, from sourcing suppliers to finished products
✅ Identify opportunities to acquire new users and drivers
✅ Work with marketing and cross-functional teams to align on execution and improve business performance
✅ Monitor and analyze competitive landscapes, trending marketing activities, and innovations on a regular basis
✅ Prepare quantitative and qualitative market research to understand consumer insights
ASSUMPTION: The role may require occasional travel upcountry, depending on business needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: A minimum of 1-2 years of work experience in marketing and communication, or relevant internships
Required Skills:
- Excellent communication skills in both Thai and English
- Strong organizational skills and the ability to multitask
- Effective time management skills and the ability to work well under pressure
- Creative thinking and a willingness to learn new things
- Can-do attitude and strong team player mentality
Preferred Skills:
- Experience working in startups or fast-paced organizations
- Knowledge in PR and digital marketing
ASSUMPTION: New graduates are welcome to apply and will be considered for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is THB 30,000 - 40,000 per month, depending on experience and qualifications. This estimate is based on industry standards for marketing executive roles in Bangkok.
Benefits:
- Health insurance
- Retirement fund contributions
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Lalamove operates in the on-demand delivery and logistics industry, focusing on connecting customers and drivers through technology to facilitate fast and convenient delivery services.
Company Size: Lalamove is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: Lalamove was founded in 2013 and has since grown into a leading global on-demand delivery platform, reaching unicorn status in 2018.
Company Description:
- Lalamove is an on-demand delivery technology company, empowering users worldwide to make delivery fast and reliable
- The company operates in 12 markets across Asia and Latin America, offering a wide range of vehicles to suit each market's needs
- Lalamove seamlessly connects users and drivers through dedicated mobile and web apps, moving things that matter
Company Specialties:
- Mobile App Development
- Internet Services
- Transport and Logistic Services
Company Website: https://www.lalamove.com
ASSUMPTION: Lalamove's success is driven by its strong internal values, including Passion, Execution, Grit, and Humility, which guide the company's approach to serving local communities, empowering SMEs, and its driver partners.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product, and operations.
Work Arrangement: This is an on-site position, with occasional travel upcountry as required. The role may also involve working flexible hours to accommodate campaign deadlines and events.
Growth Opportunities:
- Progression to a Senior Marketing Executive or Marketing Manager role
- Expanding responsibilities and leading projects or teams
- Cross-functional career moves within the company, such as product management or business development
ASSUMPTION: Lalamove's fast-paced and dynamic environment provides ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Lalamove's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 72, Tat Chee Avenue, Unit 403, 4/F, Innocentre, Kowloon Tong, Kowloon, HK
Geographic Context:
- Bangkok is a bustling metropolis with a vibrant culture and a strong focus on technology and innovation
- The city offers a wide range of amenities, including shopping, dining, and entertainment options
- Bangkok's strategic location in Southeast Asia makes it an ideal hub for regional business operations
Work Schedule: The work schedule for this role is Monday to Friday, with standard office hours and occasional overtime as needed. The role may also involve working flexible hours to accommodate campaign deadlines and events.
ASSUMPTION: Lalamove's office environment is designed to be inclusive and supportive, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or video interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Communication skills and language proficiency
- Problem-solving and analytical skills
- Creativity and strategic thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Research Lalamove's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing, Campaign Execution, Creative Briefs, Agency Coordination, Consumer Insights, Market Research, Team Player, Can-do Attitude, Time Management, Multitasking
ASSUMPTION: Lalamove's application process is designed to be fair, transparent, and efficient, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's and company's needs.
👔 Cultural Fit Considerations
Company Values:
- Passion: Serving local communities, empowering SMEs, and driver partners
- Execution: Delivering results and driving excellence
- Grit: Never giving up and striving for continuous improvement
- Humility: Learning from others and always seeking to improve
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Adaptable and open to change
Self-Assessment Questions:
- Do you share Lalamove's core values, and how have you demonstrated them in your past experiences?
- How do you approach working in a fast-paced, startup environment, and what strategies do you use to manage your time and priorities?
- Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you handle it?
ASSUMPTION: Lalamove's company culture is built on a strong foundation of core values, which guide the company's approach to work, collaboration, and decision-making.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment may require adaptability and the ability to manage multiple priorities and deadlines
- Occasional travel upcountry may be required, depending on business needs
- The role may involve working flexible hours to accommodate campaign deadlines and events
- Lalamove's success is driven by its strong internal values, which may require candidates to demonstrate a strong cultural fit and alignment with the company's mission and vision
ASSUMPTION: Lalamove's dynamic and fast-paced environment may present unique challenges, but also offers significant opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other marketing executive roles, this position may offer more responsibility and autonomy, given Lalamove's startup nature and rapid growth
- Lalamove's focus on on-demand delivery and logistics sets it apart from other marketing roles in more traditional industries
- This role may provide more opportunities for career growth and progression within the company, given Lalamove's expanding presence and market reach
ASSUMPTION: Lalamove's unique position in the market and its rapid growth provide a compelling opportunity for marketing professionals seeking a dynamic and challenging role.
📝 Sample Projects
- Planning and executing a successful marketing campaign to promote a new service or product launch
- Conducting market research to identify consumer insights and trends, and using those insights to inform marketing strategies
- Collaborating with cross-functional teams to develop and implement a comprehensive marketing plan for a specific region or market
ASSUMPTION: These sample projects are intended to provide a sense of the types of responsibilities and initiatives that may be involved in this role, but the specific projects and tasks may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing department and the company as a whole?
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges?
- How does Lalamove support the professional development and growth of its employees, and what opportunities are there for advancement within the company?
- What is the company's approach to work-life balance, and how does that manifest in this role and the broader organization?
- How does Lalamove measure the success of its marketing campaigns and initiatives, and what key performance indicators (KPIs) are used to track progress and performance?
ASSUMPTION: These key questions are designed to provide insight into the role, the team, and the company, and to help candidates make an informed decision about their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lever.co/lalamove/1c3d5b44-908c-4499-b5c2-a906df82cba0
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Research Lalamove's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
