📌 Core Information
🔹 Job Title: Marketing Executive (Arabic)
🔹 Company: Informa Group Plc.
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, budgeting, and implementing effective training marketing campaigns
- Managing digital channels, including web, email, social media, and PPC advertising campaigns
- Designing impactful demand-generation campaigns across online and offline channels
- Collaborating with telesales and other teams to maximize campaign performance
- Managing budgets and providing KPI reports for update meetings
ASSUMPTION: This role requires a high level of multitasking and organization, as the marketing executive will be responsible for managing multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Planning, budgeting, and implementing effective training marketing campaigns
✅ Leveraging the marketing mix for omnichannel campaigns, with a focus on digital channels
✅ Designing impactful demand-generation campaigns through all online and offline channels
✅ Dedicated segmentation and targeting plan for all campaigns based on analysis and brief supplied
✅ Setting up products and campaigns in marketing and CRM systems
✅ Managing email campaigns independently
✅ Creating content such as blog posts, whitepapers, interviews, and reports for training
✅ Managing social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and YouTube
✅ Ensuring related websites are fully up to date with the latest content and key messaging
✅ Identifying a data acquisition strategy to grow existing databases
✅ Setting up and managing media deals with external organizations to ensure maximum exposure at the lowest cost
✅ Coordinating design and production of all marketing collateral, including event brochures, advertisements, banners/emails, etc.
✅ Providing KPI reports for update meetings with senior marketing managers
ASSUMPTION: This role requires strong project management skills, as the marketing executive will be responsible for managing multiple campaigns from inception to completion.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 1-3 years of experience in a marketing role, ideally within the events industry.
Required Skills:
- Strong copywriting skills
- Proficient in digital marketing tools, including email marketing platforms, CRM systems, and social media management tools
- Basic knowledge of analytics platforms to measure campaign performance
- Creative thinking and attention to detail
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment
- Strong team player with excellent interpersonal skills
- Excellent spoken and written Arabic
Preferred Skills:
- Familiarity with design tools (e.g., Canva or Adobe Creative Suite)
- Experience with event promotion and delegate acquisition
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate with international teams and clients.
💰 Compensation & Benefits
Salary Range: AED 150,000 - 200,000 per annum (Estimated based on industry standards for a Marketing Executive in Dubai with 1-3 years of experience)
Benefits:
- Freedom & Flexibility: Colleagues rate highly for the trust they receive, and most balance time in the office with time working remotely and flexibly
- Time Out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Broader Impact: Take up to four days per year to volunteer
- Great Community: A welcoming culture with in-person and online social events, Walk the World team day, and active diversity and inclusion networks
- Annual Flight Entitlement: After completing 1 year of service, paid as a cash amount
- Comprehensive Company Funded Private Medical Insurance: With optical and dental coverage
- ShareMatch Scheme: Allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
- Recognition for Great Work: Global awards and kudos programs
- Strong Wellbeing Support: EAP assistance, mental health first aiders, and access to health apps and more
- Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive in Dubai with 1-3 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve specialist markets in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
Company Size: Informa has over 10,000 colleagues across 30 countries, providing a large and diverse work environment.
Founded: Informa was founded in 1998 and has since grown to become a global leader in its industry.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- They offer a wide range of services, including academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and more.
- Informa serves various markets, including pharma, medical and biotech, tech, natural products, beauty and aesthetics, finance, research and advanced learning, and many more.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's global presence and diverse range of services provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in a dynamic and fast-paced environment.
Reporting Structure: The Marketing Executive will report directly to the Senior Marketing Manager.
Work Arrangement: This role is based in Dubai, United Arab Emirates, with a hybrid work arrangement, requiring on-site presence for collaboration and meetings.
Growth Opportunities:
- Progression to Senior Marketing Executive or similar roles within the marketing department
- Transition to other departments or specialist markets within Informa, such as events, digital services, or academic publishing
- International assignments or secondments to Informa's offices around the world
ASSUMPTION: Informa's large and diverse organization provides numerous opportunities for career progression and development within the company.
🌍 Location & Work Environment
Office Type: Informa's Dubai office is located in the One Central tower of the Dubai World Trade Center, offering a modern and professional work environment.
Office Location(s): Level 6, The Offices 4, One Central, Dubai World Trade Center, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major commercial hub and the most populous city in the United Arab Emirates
- The Dubai World Trade Center is a major business and events destination, offering easy access to various amenities and transportation options
- Dubai offers a multicultural and cosmopolitan lifestyle, with a wide range of cultural, entertainment, and recreational activities
Work Schedule: The standard workweek is Sunday to Thursday, with Friday and Saturday as the weekend. Working hours are typically from 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangements.
ASSUMPTION: Dubai's vibrant business environment and multicultural atmosphere provide an exciting and dynamic work environment for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- Face-to-face or video interview with the hiring manager and/or team members
- Final round interview with senior leadership or HR
- Job offer and onboarding
Key Assessment Areas:
- Marketing and campaign management skills
- Digital marketing proficiency, including email marketing, social media management, and analytics
- Creativity and problem-solving abilities
- Communication and interpersonal skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
- Demonstrate your proficiency in digital marketing tools and platforms
- Showcase your creativity and problem-solving skills through examples of successful marketing campaigns you've managed
- Prepare for behavioral and situational interview questions that assess your marketing skills and cultural fit
- Research Informa's business and the specific market they operate in to show your enthusiasm and understanding of the role
ATS Keywords: Marketing, Campaign Management, Digital Marketing, Email Marketing, Social Media Management, Analytics, CRM, Budget Management, Project Management, Arabic, Dubai
ASSUMPTION: Informa's application process is designed to assess the candidate's marketing skills, cultural fit, and adaptability to the company's dynamic and fast-paced environment.
🛠️ Tools & Technologies
- Marketing and CRM systems (e.g., Salesforce, HubSpot, or similar)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or similar)
- Social media management tools (e.g., Hootsuite, Buffer, or similar)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics, or similar)
- Design tools (e.g., Canva, Adobe Creative Suite, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing campaigns and projects the Marketing Executive is responsible for managing.
👔 Cultural Fit Considerations
Company Values:
- Connecting people with knowledge to help them learn more, know more, and do more
- Champions specialists working in academic and business-to-business markets
- Provides a large and diverse work environment with ample opportunities for career growth and development
- Offers a modern and professional work environment in a vibrant business and cultural hub
Work Style:
- Dynamic and fast-paced, with a focus on multitasking and project management
- Collaborative and team-oriented, with a strong emphasis on communication and interpersonal skills
- Creative and innovative, with a focus on continuous improvement and problem-solving
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- How do you approach managing multiple marketing campaigns simultaneously, and how do you prioritize your workload?
- Can you provide an example of a successful marketing campaign you've managed, and how did you measure its performance?
- How do you stay up-to-date with the latest marketing trends and technologies, and how do you incorporate them into your campaigns?
- How do you handle working in a multicultural and diverse team environment, and how do you ensure effective communication and collaboration?
ASSUMPTION: Informa's large and diverse organization, along with its dynamic and fast-paced work environment, requires marketing professionals who are adaptable, creative, and effective communicators.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require long hours and tight deadlines
- Managing multiple marketing campaigns simultaneously may be challenging, requiring strong project management skills and the ability to prioritize effectively
- The role may require working with a diverse range of stakeholders, including internal teams, external vendors, and clients, which may present communication and collaboration challenges
- The role may require working with tight budgets, requiring strong budget management skills and the ability to maximize campaign performance within budget constraints
- The role may require working in a multicultural and diverse team environment, which may present cultural and communication challenges
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development within the role and the company.
📈 Similar Roles Comparison
- Marketing Coordinator: This role is typically more junior and focuses on supporting marketing campaigns rather than managing them independently. It may offer less responsibility and more administrative tasks compared to the Marketing Executive role.
- Senior Marketing Executive: This role is typically more senior and offers more responsibility, including strategic planning, team management, and budget allocation. It may require more experience and offer higher compensation compared to the Marketing Executive role.
- Event Marketing Specialist: This role focuses specifically on marketing events, whereas the Marketing Executive role is more broad and encompasses various marketing channels. The Event Marketing Specialist role may require more industry-specific knowledge and experience in event promotion and delegate acquisition.
ASSUMPTION: Each role within the marketing department offers unique opportunities and challenges, and the best fit depends on the candidate's career goals, experience, and skills.
📝 Sample Projects
- Managing a comprehensive marketing campaign for an international event, including email marketing, social media management, and advertising
- Creating and implementing a targeted content marketing strategy to generate leads and drive website traffic
- Developing and executing a successful influencer marketing campaign to increase brand awareness and engagement
- Managing a team of marketing professionals to execute a large-scale event, including vendor management, logistics, and on-site support
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges the Marketing Executive may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and reported?
- How does the company approach multicultural and diverse team environments, and what resources are available to support effective communication and collaboration?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Informa Group Plc. careers portal
- Tailor your resume and cover letter to highlight relevant marketing and campaign management experience, as well as your proficiency in digital marketing tools and platforms
- Prepare for behavioral and situational interview questions that assess your marketing skills, cultural fit, and adaptability to the company's dynamic and fast-paced environment
- Research Informa's business and the specific market they operate in to show your enthusiasm and understanding of the role
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
