Marketing Executive - B2B UK

📌 Core Information

🔹 Job Title: Marketing Executive - B2B UK

🔹 Company: Future Publishing

🔹 Location: Bath, England, United Kingdom

🔹 Job Type: Hybrid (3 days office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving high-quality delegates and registrations for B2B events
• Supporting sales efforts to increase event awareness among potential sponsors
• Creating and implementing 360-degree marketing plans across multiple channels
• Collaborating with a Senior Marketing Manager for guidance and support

ASSUMPTION: This role requires a self-starter who can manage multiple projects and deadlines independently while working closely with the Senior Marketing Manager.

📋 Key Responsibilities

✅ Generate high-quality delegates and registrations for B2B events through targeted marketing campaigns

✅ Support sales efforts by increasing event awareness among potential sponsors

✅ Create and implement comprehensive marketing plans across multiple channels, including email, partnerships, PPC, social media, advertising, print, and digital campaigns

✅ Collaborate with the Senior Marketing Manager to ensure campaigns align with overall event goals and branding

✅ Monitor and analyze campaign performance to optimize results and maximize ROI

ASSUMPTION: This role involves working on multiple events simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3 years of event marketing experience

Required Skills:

• Proven experience in event marketing or a related field
• Strong understanding of marketing principles and developments
• Familiarity with paid for and organic social media campaigns (Instagram, Tiktok, Facebook)
• Creative and design skills to develop visually appealing marketing materials
• Understanding of sales dynamics and how marketing can drive commercial success
• Ability to measure and analyze campaign performance using relevant metrics

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages (beneficial but not required)

ASSUMPTION: Candidates should have a solid foundation in marketing principles and be comfortable working with data to optimize campaign performance.

💰 Compensation & Benefits

Salary Range: £29,000 - £32,000 per year

Benefits:

• Uncapped leave
• Profit share bonus
• Referral rewards
• Wellbeing support
• Share incentive plan

Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range provided is based on industry standards for marketing executives with 2-3 years of experience in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 1,001-5,000 employees

Founded: 1985

Company Description:

• Future is a global leader in specialist media, with over 200 brands across various sectors
• They create expert original content that connects people to their passions across websites, magazines, events, and social spaces
• Future reaches one in three adults online in the UK and the US

Company Specialties:

• Magazines
• Events
• B2C and B2B marketing
• Content marketing
• eCommerce
• Technology
• Gaming
• Entertainment
• Home interest
• Knowledge
• Music
• Media
• Content creation
• Websites
• Social media
• Video
• Digital
• Fashion
• Advertising

Company Website: futureplc.com

ASSUMPTION: Future's diverse portfolio of brands and global presence offer candidates the opportunity to work on various projects and gain exposure to different markets.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the Senior Marketing Manager

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• Potential to take ownership of additional events and expand responsibilities
• Opportunities to collaborate with cross-functional teams and learn from industry experts
• Access to training and development resources to support career growth

ASSUMPTION: This role offers a strong foundation for candidates looking to build a career in event marketing, with opportunities to learn from experienced colleagues and take on increased responsibilities over time.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in the office, 2 days remote)

Office Location(s): Bath, England, United Kingdom

Geographic Context:

• Bath is a vibrant city in southwest England, known for its Roman-built baths and Georgian architecture
• The office is located in a central area with easy access to public transportation and local amenities
• The region offers a high quality of life, with a mix of urban and rural environments

Work Schedule: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate with colleagues in the office and enjoy the flexibility of working from home.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Senior Marketing Manager

Key Assessment Areas:

• Marketing skills and experience
• Campaign planning and execution
• Data analysis and reporting
• Communication and collaboration skills

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful event marketing campaigns you've worked on
• Demonstrate your understanding of the role and Future's brand during the interview

ATS Keywords: Event marketing, B2B, marketing campaigns, delegate generation, sales support, marketing plans, ROI, social media, advertising, print, digital

ASSUMPTION: Future's application process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on finding the best fit for the role and the team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., Instagram, Tiktok, Facebook)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: Candidates should be comfortable using marketing automation tools, social media platforms, and analytics tools to create, execute, and measure marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Innovation
• Collaboration
• Ambition
• Respect

Work Style:

• Fast-paced and dynamic environment
• Collaborative and supportive team culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data to optimize campaign performance?
• Do you have a strong understanding of marketing principles and developments?

ASSUMPTION: Candidates who are self-motivated, data-driven, and comfortable working in a fast-paced environment will thrive in this role at Future.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong organizational skills
• Working with tight deadlines and competing priorities
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with remote team members

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to time management.

📈 Similar Roles Comparison

• This role focuses on B2B event marketing, whereas similar roles may focus on B2C events or other marketing channels
• Future's global presence offers candidates the opportunity to work on international events and campaigns
• This role offers a clear career path for candidates looking to build a career in event marketing

ASSUMPTION: Candidates should consider the specific focus and opportunities offered by this role at Future when comparing it to similar roles in the industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive delegate registrations for a B2B event
• Creating visually appealing marketing materials for an event, including email campaigns, advertisements, and promotional content
• Analyzing campaign performance data to optimize results and maximize ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role support the overall goals of the Global Events Team?
• What opportunities are there for professional growth and development within the team and the company?
• How does the company support work-life balance for employees working in a hybrid arrangement?
• What is the team's approach to collaboration and communication, particularly when working with remote colleagues?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful event marketing campaigns you've worked on
• Demonstrate your understanding of the role and Future's brand during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.