Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Wonderbly

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (3 days in-office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading marketing campaigns and developing customer-centric communication briefs
• Collaborating with creative teams to create engaging campaign messaging
• Monitoring, reporting, and analyzing campaign performance
• Coordinating global marketing calendar and integrated marketing initiatives
• Managing brand ambassador community and content strategies
• Identifying marketing opportunities for partnerships, press, and ATL marketing
• Delivering marketing weekly meetings and contributing to monthly reports

ASSUMPTION: This role requires a well-organized individual with strong communication skills and a creative mindset to thrive in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Lead on all marketing campaigns by developing and executing exciting, customer-centric communication briefs

✅ Collaborate closely with the Creative Team to develop clear, engaging campaign messaging that works across multiple channels for a global audience

✅ Ensure marketing deliverables align with the brief, proactively identifying any discrepancies and facilitating clear communication between teams to implement necessary adjustments

✅ Challenge channel and site content owners to think innovatively and from a customer perspective

✅ Monitor, report, and analyze marketing campaign performance to demonstrate effectiveness, offer insights, and recommend areas for improvement

✅ Support the day-to-day coordination of the global Marketing Calendar, ensuring all campaigns and new product launches are strategically planned and delivered on time

✅ Be the central coordinating figure between Creative, Channel Teams, and Product Teams on all integrated marketing initiatives

✅ Research and track market trends, competitor activities, and consumer behaviors to inform marketing strategies

✅ Manage the growing community of eager Brand Ambassadors via our online platform by setting them missions, reviewing their social media content, and building brand awareness

✅ Work with Content and Social Media Teams to plan, develop, and create engaging content strategies to support marketing campaigns and product launches

✅ Identify marketing opportunities to enhance marketing campaigns and new product launches, including but not limited to: influencer/brand/charity partnerships, press/publications, ATL marketing

✅ Own our Marketing Weekly meeting, delivering a well-structured and insight-driven session

✅ Corerrlate marketing leadership input into monthly marketing and performance reports, ensuring all updates are captured on time

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to effectively coordinate marketing efforts across multiple teams and channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 1 year of experience working in a Marketing generalist role (in-house or agency)

Required Skills:

• Great attention to detail and super organized
• Good communication skills and the ability to work cross-functionally across the business
• A can-do, positive attitude
• A passion for e-commerce
• Reliable and able to work under tight deadlines
• Creativity - bursting with campaign ideas!

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a Marketing Executive role in London)

Benefits:

• Competitive salary + bonus
• 5 weeks per year remote working (anywhere you like!)
• 28 days holiday, plus 8 bank holidays
• Pension scheme with matched contributions
• Mental health support with Spill
• 1 fully paid charity day per month
• £500 per year budget to spend on courses and books with Learnably
• Health insurance
• Subsidised Gym membership
• Lunch and Learn sessions with inspiring speakers on various topics
• Dog-friendly studio near Kings Cross
• Regular socials (theatre trips, restaurants, and legendary in-studio soirees every 4 months)

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (3 days in-office, 2 days remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London. The final offer may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wonderbly operates at the intersection of print-on-demand, personalisation, and D2C e-commerce, specialising in personalised books that inspire boundless self-belief in children and celebrate love in all kinds of relationships.

Company Size: Wonderbly is a mid-sized company with 51-200 employees, providing a collaborative and creative work environment with opportunities for growth and development across various skills.

Founded: Wonderbly was founded in 2014 and has since shipped over 10 million books to over 150 countries, with a mission to make people feel extraordinarily special and bring them closer to the people they love through the power of personalised stories.

Company Description:

• Wonderbly is the world’s leading personalised publishing company, making wonderful, unique books for wonderful customers all over the world.
• Their mission is to make people feel extraordinarily special and bring them closer to the people they love, through the power of personalised stories.
• Wonderbly is a very collaborative and creative place to work, with opportunities for growth and development across a broad range of skills.

Company Specialties:

• Storytelling
• E-Commerce
• Magic
• Children's products
• Technology
• Start-up
• Engineering
• Design
• Creative Technology
• Publishing

Company Website: http://www.wonderbly.com

ASSUMPTION: Wonderbly's focus on personalisation and storytelling sets it apart in the e-commerce and publishing industries, offering unique opportunities for marketing professionals to make a significant impact.

📊 Role Analysis

Career Level: This role is perfect for someone to build a solid grounding in their marketing career, with opportunities for growth and development in a fast-paced, collaborative environment.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with various teams, including Creative, Channel Teams, Product Teams, Content, and Social Media Teams.

Work Arrangement: The role offers a hybrid work arrangement, with 3 days in the office and 2 days remote, providing flexibility and a healthy work-life balance.

Growth Opportunities:

• As Wonderbly continues to grow, there will be opportunities for the Marketing Executive to take on more responsibilities and advance their career within the marketing department or explore other areas of the business.
• The company encourages professional development and offers a £500 per year budget to spend on courses and books with Learnably.
• Wonderbly's collaborative and creative work environment provides ample opportunities for learning and growth.

ASSUMPTION: The Marketing Executive role at Wonderbly offers a unique opportunity for a marketing professional to gain valuable experience and make a significant impact in a growing, innovative company.

🌍 Location & Work Environment

Office Type: Wonderbly's office is a bright and light studio located near Kings Cross, providing a collaborative and creative workspace for employees.

Office Location(s): 21 Brownlow Mews, London, London WC1N 2LD, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving job market and numerous opportunities for personal and professional growth.
• The office's location near Kings Cross offers easy access to public transportation, shops, restaurants, and other amenities.
• London's diverse population and cultural scene provide a rich environment for marketing professionals to gain insights and inspiration.

Work Schedule: The Marketing Executive will work a full-time schedule (40 hours per week) with flexible hours and a hybrid work arrangement (3 days in-office, 2 days remote).

ASSUMPTION: Wonderbly's office environment and location provide a stimulating and supportive workspace for employees, fostering creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or virtual interview with the Marketing Manager and a member of the marketing team
• Final interview with the CEO or another senior member of the leadership team

Key Assessment Areas:

• Creativity and campaign ideas
• Communication skills and ability to work cross-functionally
• Attention to detail and organizational skills
• Understanding of marketing trends and consumer behaviors
• Alignment with Wonderbly's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Showcase your creativity and campaign ideas in your application materials
• Demonstrate your understanding of Wonderbly's mission and values in your application
• Prepare questions to ask during the interview to show your interest in the role and the company

ATS Keywords: Marketing Campaigns, Communication Skills, Creative Collaboration, Analytical Skills, Project Coordination, Market Research, Community Management, Content Strategy, Influencer Partnerships, Reporting, Attention to Detail, Organizational Skills, Positive Attitude, E-commerce Passion, Creativity

ASSUMPTION: Wonderbly's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on creativity, communication, and organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)

ASSUMPTION: The Marketing Executive will be expected to have experience with marketing automation tools and be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Courage - taking calculated risks and trying things that no one else would
• Curiosity - investing in learning and never losing sight of 'WHY'
• Kindness - making space for one another, inclusivity as standard, and clear, direct communication

Work Style:

• Collaborative and creative
• Fast-paced and dynamic
• Focused on personalisation and storytelling

Self-Assessment Questions:

• Do you have a can-do, positive attitude and a passion for e-commerce?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
• Do you share Wonderbly's values of courage, curiosity, and kindness, and are you excited about the opportunity to make a meaningful impact in a growing company?

ASSUMPTION: Wonderbly's company culture is built on a foundation of courage, curiosity, and kindness, fostering a collaborative and creative work environment that values innovation, personalisation, and storytelling.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously may be challenging for less experienced candidates
• Working in a fast-paced, dynamic environment may require strong organisational skills and adaptability
• Collaborating with multiple teams and stakeholders may present communication and coordination challenges
• Managing a growing community of brand ambassadors may require strong leadership and community management skills

ASSUMPTION: The Marketing Executive role at Wonderbly offers a unique opportunity for a marketing professional to gain valuable experience and make a significant impact in a growing, innovative company, but may also present challenges related to workload, pace, and collaboration.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers a unique focus on personalisation and storytelling, with a strong emphasis on creativity and innovation
• Wonderbly's size and growth trajectory provide opportunities for career advancement and professional development that may not be available in larger, more established companies
• As a Marketing Executive, you will have the opportunity to work closely with various teams and stakeholders, gaining a broad range of experience and insights into the business

ASSUMPTION: The Marketing Executive role at Wonderbly offers a unique combination of creativity, collaboration, and growth opportunities that set it apart from similar roles in the industry.

📝 Sample Projects

• Developing and executing a customer-centric communication brief for a new marketing campaign
• Collaborating with the creative team to create engaging campaign messaging that resonates with a global audience
• Monitoring, reporting, and analyzing the performance of a marketing campaign to identify areas for improvement and optimisation
• Coordinating the global marketing calendar and ensuring all campaigns and new product launches are strategically planned and delivered on time
• Managing the brand ambassador community and developing content strategies to support marketing campaigns and product launches

ASSUMPTION: The Marketing Executive role at Wonderbly offers a diverse range of projects and responsibilities, providing opportunities for growth and development in a fast-paced, collaborative environment.

❓ Key Questions to Ask During Interview

• Can you describe a successful marketing campaign you've worked on and the role you played in its execution?
• How do you approach managing multiple marketing campaigns and projects simultaneously?
• Can you provide an example of a time when you had to think innovatively and from a customer perspective to overcome a marketing challenge?
• How do you stay up-to-date with marketing trends and consumer behaviors, and how do you incorporate this knowledge into your marketing strategies?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the opportunities available at Wonderbly.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare questions to ask during the interview to show your interest in the role and the company
• Follow up with the HR team after your interview to express your appreciation and reiterate your interest in the role
• If selected for the final interview, be prepared to present your ideas for a marketing campaign or project, demonstrating your creativity and strategic thinking

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.