📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: AccorHotel
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and curating engaging digital content across various platforms
- Driving organic and paid campaigns to enhance social media presence and online reach
- Managing the hotel's database and providing monthly performance reports
- Collaborating with the Director of Sales & Marketing on Public Relations strategies
- Offering guidance on digital marketing strategies, SEO, and relevant analytics
ASSUMPTION: This role requires a strong understanding of digital marketing, social media management, and content creation. Proficiency in relevant tools and platforms is essential.
📋 Key Responsibilities
✅ Create and curate engaging, impactful content across our platforms
✅ Drive both organic and paid campaigns, enhancing our social media presence and broadening our online reach
✅ Offer guidance on digital marketing strategies, SEO, social media marketing, and relevant analytics
✅ Craft persuasive monthly e-newsletters and internal materials that support all departments
✅ Manage and grow the hotel’s database, ensuring its continued success while providing monthly performance reports
✅ Collaborate with the Director of Sales & Marketing in managing Public Relations, with a special focus on bringing creative ideas to life
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will be comfortable working independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in digital marketing, social media management, or a related role
Required Skills:
- Proficient in major social media platforms and social media management tools
- Strong knowledge of UX and website design
- Strong analytical skills
- Knowledge of Adobe Suites, Canva, CapCut, and HTML
- Excellent verbal and written communication skills
Preferred Skills:
- Experience with CRM software
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the hospitality industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 73,150 per year (provided by the company)
Benefits:
- Career mobility opportunities within Accor's international hotel group
- Global perks in hotels and Accor partners
- Fun, supportive, and collaborative working environment
- Diversity & inclusion commitment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in Sydney. Benefits may vary based on individual circumstances and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global leader in the hospitality industry, operating in over 90 countries with a network of more than 5,000 properties across 45 brands.
Company Size: Accor has over 10,000 employees worldwide, providing a large network of opportunities for career growth and development.
Founded: Accor was founded in 1967 and has since grown to become one of the largest hotel groups in the world.
Company Description:
- Accor offers a wide range of services and facilities, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
- The company is committed to making a positive impact both locally and globally, ensuring hospitality benefits not only the few but all.
- Accor's mission is to make every guest feel welcome and valued, providing personalized services and expert solutions to suit all desires and needs.
Company Specialties:
- Hospitality and catering
- Hotel management
- Global hotel brands
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's extensive global presence and diverse portfolio of brands provide unique opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Marketing Executive will report directly to the Director of Sales & Marketing.
Work Arrangement: This role is on-site, with the opportunity to work from the hotel's location in Sydney, New South Wales.
Growth Opportunities:
- Career mobility opportunities within Accor's international hotel group
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work with and learn from experienced professionals in the hospitality industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within Accor's global network.
🌍 Location & Work Environment
Office Type: The Marketing Executive will work on-site at the Novotel Sydney Darling Square hotel.
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia and the state capital of New South Wales.
- The city is known for its vibrant culture, diverse neighborhoods, and iconic landmarks such as the Sydney Opera House and Sydney Harbour Bridge.
- Sydney offers a high quality of life, with a range of amenities, entertainment options, and outdoor activities.
Work Schedule: The Marketing Executive will work a full-time schedule, with the possibility of flexible hours based on business needs and team availability.
ASSUMPTION: Sydney offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Director of Sales & Marketing
- Final interview with the hotel's General Manager
Key Assessment Areas:
- Digital marketing and social media management skills
- Creativity and strategic thinking
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and social media management.
- Provide specific examples of your work, such as successful social media campaigns or content creation projects.
- Demonstrate your passion for the hospitality industry and your understanding of Accor's brand and values.
ATS Keywords: Digital marketing, social media management, content creation, SEO, analytics, hospitality, Accor, Novotel, Sydney
ASSUMPTION: The application process for this role may vary based on the specific needs and preferences of the hiring manager and the hotel's HR department.
🛠️ Tools & Technologies
- Adobe Suites (Photoshop, Illustrator, Premiere Pro)
- Canva
- CapCut
- HTML
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The Marketing Executive will be expected to have proficiency in relevant tools and technologies, with the opportunity to learn and develop new skills as needed.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative
- Creative
- Results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about creating engaging content and driving results through digital marketing strategies?
- Do you enjoy working collaboratively with a team to achieve common goals?
ASSUMPTION: Accor values diversity and inclusion, seeking candidates who can contribute to a positive and supportive work environment.
⚠️ Potential Challenges
- The fast-paced nature of the hospitality industry may require flexibility and adaptability.
- The role may involve working evenings, weekends, or holidays as needed to support hotel events and promotions.
- Candidates may face competition from other experienced marketing professionals in the Sydney area.
- The role may require travel to other Accor properties or events as needed.
ASSUMPTION: The Marketing Executive will need to be comfortable working in a fast-paced environment and adapting to changing priorities and demands.
📈 Similar Roles Comparison
- This role is similar to other Marketing Executive positions in the hospitality industry, with a focus on digital marketing and social media management.
- However, this role is unique in its focus on the Novotel Sydney Darling Square hotel and Accor's global network of properties.
- Career paths for this role may include advancement to senior marketing positions within Accor or related industries.
ASSUMPTION: This role offers a unique opportunity to work with a global leader in the hospitality industry, with potential for career growth and development.
📝 Sample Projects
- Develop and execute a social media campaign to promote a hotel event or special offer
- Create engaging content for the hotel's website and social media platforms, showcasing its unique features and amenities
- Analyze and report on the performance of digital marketing campaigns, providing data-driven insights and recommendations for improvement
ASSUMPTION: The Marketing Executive will be expected to take on a range of projects and initiatives, demonstrating their creativity, strategic thinking, and analytical skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the hotel and Accor?
- What opportunities are there for professional development and growth within the company?
- How does Accor support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the role, the company, and the team, as well as to demonstrate their qualifications and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and social media management.
- Prepare examples of your work, such as successful social media campaigns or content creation projects.
- Research Accor and the Novotel Sydney Darling Square hotel to demonstrate your understanding of the company and its brand.
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
