📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Frasers Group
🔹 Location: Shirebrook, Derbyshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Senior Marketing Manager in developing and executing marketing campaigns for FLANNELS and luxury brand partners
- Collaborating with cross-functional teams to deliver compelling brand marketing campaigns
- Building and maintaining strong relationships with brand partners and internal teams
- Contributing to the FLANNELS marketing calendar and brand extension moments
ASSUMPTION: This role requires a proactive and organized individual who can thrive in a fast-paced, agile environment and demonstrate a keen interest in luxury fashion and the retail industry.
📋 Key Responsibilities
✅ Supporting the Senior Marketing Manager in the coordination and delivery of FLANNELS marketing campaigns
✅ Working collaboratively with internal teams to ensure seamless implementation of marketing campaigns and messaging
✅ Maintaining strong relationships with brand partners and the Commercial team
✅ Assisting in the preparation of presentations for brand pitches and collating samples for FLANNELS shoots
✅ Overseeing in-store activations with brand partners with support from the Senior Marketing Manager
✅ Ensuring the FLANNELS marketing calendar is kept up to date with both FLANNELS and brand partner activity
✅ Taking ownership of administrative support for the department, including managing invoices and POs
✅ Leading on gathering information needed to build wrap up decks for brand partner campaigns and implementing learnings in future initiatives
ASSUMPTION: This role may require working across other fascias within the business as it grows, including the likes of Gieves and Hawkes and 18montrose.
🎯 Required Qualifications
Education: Marketing qualification at degree level or equivalent preferable but not essential
Experience: Previous experience in the retail or fashion sectors is desirable
Required Skills:
- Strong knowledge of marketing channels and project management skills
- Excellent relationship building and interpersonal skills
- Superb written and verbal communication skills
- Brilliant brand marketeer with attention to detail
- Excellent organizational and time management skills with the ability to manage multiple projects simultaneously whilst working to tight deadlines
- Ability to work well in a fast-paced and exciting environment
Preferred Skills:
- Keen interest in luxury fashion and the retail industry
ASSUMPTION: While not explicitly stated, it is assumed that proficiency in Microsoft Office Suite and other relevant marketing software is expected for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Estimated based on industry standards for a Marketing Executive with 0-2 years of experience in the retail sector)
Benefits:
- Frasers Champion - Peer-nominated scheme where winners receive double their pay for a month
- Fearless 1000 - Bonus scheme for top performers, with bonuses ranging from £50,000 to £1 million
- Frasers Festival - Annual celebration for head office and retail staff across the UK and Europe
- CEO Sessions - Quarterly events for employees to connect, network, and submit questions to the CEO and leadership team
- Retail Reconnect - Initiative for head office employees to spend two days in a store or warehouse to gain insights into the business, product, and customers
- Frasers Fit - Wellbeing programme supporting physical, financial, and mental wellbeing, including free gym classes and discounted gym memberships
- Retail Trust - Access to a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The estimated salary range is based on industry standards for a Marketing Executive with 0-2 years of experience in the retail sector. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Frasers Group operates in the retail industry, focusing on digital innovation and unique store experiences to serve consumers with the world's best sports, premium, and luxury brands globally.
Company Size: Frasers Group has 10,001+ employees, making it a large enterprise with established yet fast-growing categories within the wider group.
Founded: Frasers Group was founded in 1982 as a small store in Maidenhead and has since grown into a global powerhouse with a collection of iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
Company Description:
- Frasers Group is rethinking retail by serving consumers with the world's best brands through digital innovation and unique store experiences
- The company is driven by its mission to build the world's most admired and compelling brand ecosystem and its purpose to elevate the lives of the many with access to the world's best brands and experiences
- Frasers Group operates with the principles of thinking without limits, owning it, and being relevant to its people, partners, and the planet
Company Specialties:
- Retail
- E-commerce
- Brand management
- Marketing
Company Website: http://frasers.group
ASSUMPTION: Frasers Group is a well-established company with a strong presence in the retail industry, offering a wide range of perks and benefits to its employees.
📊 Role Analysis
Career Level: This role is suitable for a Marketing Executive with 0-2 years of experience, looking to develop their skills in luxury brand marketing in a fast-paced, agile culture.
Reporting Structure: The Marketing Executive will report directly to the Senior Marketing Manager - Luxury and work collaboratively with various internal teams, including Commercial, Creative, Social, Digital, PR, E-Commerce, and Retail.
Work Arrangement: This role is on-site, with the possibility of working across other fascias within the business as it grows.
Growth Opportunities:
- As the company grows, there may be opportunities to work across other brands within the Frasers Group portfolio
- Progression within the marketing department or other departments within the company
- Potential to take on more responsibilities and advance to a Senior Marketing Manager role
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to progress within the marketing department or other departments within the company.
🌍 Location & Work Environment
Office Type: The office is located in Shirebrook, Derbyshire, United Kingdom, with additional offices in London and other locations worldwide.
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB; Brook Park East Road, Shirebrook, England NG20 8RY, GB
Geographic Context:
- The office is located in Shirebrook, a town in Derbyshire, England, with a population of approximately 13,000 people
- The town is situated near the M1 motorway, providing easy access to major cities such as Nottingham, Sheffield, and London
- The area is known for its retail and logistics industries, with several large distribution centers and retail parks
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, the role may require working additional hours to meet project deadlines or attend events.
ASSUMPTION: The work environment is fast-paced and agile, with a focus on collaboration and teamwork. The role may require working additional hours to meet project deadlines or attend events.
💼 Interview & Application Insights
Typical Process:
- The recruitment team will review applications and respond to all candidates, whether successful or not
- Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the recruiter
- If successful, there will be two further interview stages with the hiring manager and the wider team, which may include a presentation or task
Key Assessment Areas:
- Cultural fit and alignment with Frasers Group's values
- Technical skills and knowledge of marketing channels and project management
- Relationship-building and interpersonal skills
- Communication skills, both written and verbal
Application Tips:
- Tailor your resume to highlight relevant marketing experience, skills, and achievements
- Prepare for behavioral-based interview questions that focus on your experience and how you align with Frasers Group's culture and values
- Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity
ATS Keywords: Marketing, Luxury Fashion, Project Management, Relationship Building, Communication, Brand Marketing, Organizational Skills, Time Management, Retail, Fashion, Marketing Campaigns, Brand Partners, Cross-functional Teams
ASSUMPTION: The application process is likely to be competitive, and candidates should tailor their resumes and prepare thoroughly for interviews to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software (e.g., CRM, marketing automation, social media management)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Proficiency in Microsoft Office Suite and other relevant marketing software is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it
- Be relevant
Work Style:
- Fast-paced and agile
- Collaborative and team-oriented
- Focused on delivering results and driving brand extension moments
Self-Assessment Questions:
- Do you have a keen interest in luxury fashion and the retail industry?
- Are you comfortable working in a fast-paced, agile environment?
- Do you possess strong relationship-building and interpersonal skills?
- Are you able to manage multiple projects simultaneously while working to tight deadlines?
ASSUMPTION: Candidates should assess their fit with Frasers Group's values and work style before applying to ensure they are a good match for the company's culture.
⚠️ Potential Challenges
- The role may require working additional hours to meet project deadlines or attend events
- The work environment can be fast-paced and demanding, with high expectations for performance
- The role may require working across other fascias within the business as it grows, which could involve learning new brand portfolios and adapting to different work environments
- The location may not be suitable for candidates who prefer to work in major cities or have limited access to transportation
ASSUMPTION: Candidates should carefully consider the potential challenges of the role and work environment before applying to ensure they are a good fit for the position.
📈 Similar Roles Comparison
- This role is similar to a Marketing Executive or Marketing Coordinator position in the retail or fashion industry, with a focus on luxury brand marketing
- Compared to other marketing roles, this position offers the opportunity to work with high-end luxury brands and contribute to the growth of a fast-growing category within the wider Frasers Group portfolio
- Career progression in this role could lead to a Senior Marketing Manager position or other marketing roles within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in the industry, with a focus on luxury brand marketing and the potential for career growth within the company.
📝 Sample Projects
- Developing and executing a marketing campaign for a luxury brand partner, including coordinating with internal teams and brand partners to deliver compelling creative content
- Collaborating with the Retail team to oversee in-store activations with brand partners, ensuring brand extension moments are maximized
- Preparing a presentation for a brand pitch, including collating samples and pitching to brand partners to secure investment in FLANNELS campaigns
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Executive role, with a focus on collaboration, project management, and brand marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does this role fit into the overall marketing strategy for FLANNELS and the wider Frasers Group portfolio?
- What opportunities are there for growth and progression within the marketing department or other departments within the company?
- How does the company support work-life balance for its employees?
- What are the key challenges facing the marketing department, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, skills, and achievements
- Prepare for behavioral-based interview questions that focus on your experience and how you align with Frasers Group's culture and values
- Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the recruitment team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
