Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: qeen.ai

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing communications and social media strategy for a GenAI e-commerce platform
• Crafting engaging messaging that simplifies complex AI technology for various audiences
• Overseeing website content and managing a studio team for product marketing assets
• Monitoring trends, competitor messaging, and performance metrics to optimize campaigns
• Supporting campaign planning and reporting across different channels

ASSUMPTION: This role requires a strong background in marketing communications, digital marketing, or product marketing, with a focus on tech or e-commerce products.

📋 Key Responsibilities

✅ Own and manage marketing communications across email campaigns, product announcements, and external comms

✅ Drive and execute social media strategy, including content calendars, community engagement, and performance tracking

✅ Take ownership of the website, ensuring content is accurate, on-brand, and optimized for user experience and SEO

✅ Oversee the studio team and distribute product marketing assets

✅ Craft clear, engaging messaging that simplifies complex AI technology for a variety of audiences

✅ Monitor trends, competitor messaging, and performance metrics to continually optimize campaigns

✅ Support campaign planning and reporting across different channels

ASSUMPTION: The role may evolve based on the company's growth and changing priorities, requiring adaptability and a willingness to take on new challenges.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2 years of experience in marketing communications, product marketing, or digital marketing

Required Skills:

• Strong copywriting and content creation skills, especially for digital and tech audiences
• Hands-on experience managing social media platforms (LinkedIn, Instagram, Twitter/X)
• Familiarity with CMS tools (e.g., Webflow, WordPress) and basic SEO practices
• Understanding of product positioning, go-to-market strategies, and user journey touchpoints
• Strong organizational skills and ability to manage multiple projects in a fast-paced startup environment

Preferred Skills:

• Experience in SaaS, e-commerce, or AI-driven products

ASSUMPTION: Candidates with experience in AI, e-commerce, or SaaS products may have an advantage in understanding the nuances of the role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 150,000 - 250,000 per year, based on experience and industry standards for marketing roles in Egypt.

Benefits:

• Health insurance
• Paid time off
• Flexible working hours
• Professional development opportunities

Working Hours: Full-time position with standard office hours (9:00 AM - 5:00 PM, Sunday to Thursday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: qeen.ai operates in the technology industry, specifically focusing on AI-driven e-commerce solutions.

Company Size: qeen.ai is a small startup with 11-50 employees, offering a dynamic and fast-paced work environment.

Founded: The company was founded in 2023, making it a relatively new player in the market.

Company Description:

• qeen.ai is a GenAI native platform for e-commerce that helps businesses optimize their sales and marketing efforts
• The company builds domain expert AI agents that are easy to implement, run autonomously, and designed to optimize for sales
• qeen.ai's Dynamic Content and Marketing agents have helped clients achieve double-digit performance uplifts

Company Specialties:

• AI-driven e-commerce solutions
• Dynamic content and marketing agents
• Sales optimization for e-commerce businesses

Company Website: https://www.qeen.ai/

ASSUMPTION: As a startup, qeen.ai may offer opportunities for growth and career advancement as the company expands.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to grow their skills in a fast-paced startup environment.

Reporting Structure: The Marketing Executive will likely report directly to the Head of Marketing or a similar role.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work in the future, depending on the company's policies.

Growth Opportunities:

• Potential career progression into senior marketing roles as the company grows
• Opportunities to work on cutting-edge AI projects and gain expertise in e-commerce
• Chance to make a significant impact in a small, agile team

ASSUMPTION: The specific growth opportunities may vary depending on the company's future expansion and the individual's performance.

🌍 Location & Work Environment

Office Type: qeen.ai's office is located in Media City, Dubai, United Arab Emirates, with a satellite office in Cairo, Egypt.

Office Location(s): Media City, Dubai, United Arab Emirates, and Cairo, Egypt

Geographic Context:

• Cairo, Egypt, is the largest city in the Middle East and the capital of Egypt
• The city offers a mix of ancient history and modern urban life, with a vibrant culture and diverse population
• Cairo has a hot desert climate, with mild winters and very hot summers

Work Schedule: Standard office hours, Sunday to Thursday, with the possibility of flexible working hours

ASSUMPTION: The work environment may be subject to change based on the company's growth and expansion plans.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

• Marketing and communication skills
• Understanding of AI and e-commerce concepts
• Problem-solving and analytical skills
• Adaptability and cultural fit

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of AI and e-commerce
• Prepare examples of your copywriting and content creation skills for the interview
• Research qeen.ai's products and competitors to showcase your industry knowledge

ATS Keywords: Marketing Communications, Product Marketing, Digital Marketing, Copywriting, Content Creation, Social Media Management, CMS Tools, SEO Practices, Product Positioning, Go-to-Market Strategies, User Journey, Organizational Skills, Project Management, SaaS Experience, E-commerce Experience, AI-driven Products

ASSUMPTION: The interview process may vary depending on the specific needs of the role and the company's hiring practices.

🛠️ Tools & Technologies

• CMS tools (e.g., Webflow, WordPress)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• AI and machine learning platforms (e.g., TensorFlow, PyTorch)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the individual's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing cutting-edge technology and continuous learning
• Simplicity: Making complex AI technology accessible and user-friendly
• Collaboration: Working together to achieve common goals
• Customer-centricity: Focusing on the needs and success of clients

Work Style:

• Agile and adaptable, with a focus on quick decision-making and iteration
• Data-driven and analytical, with a strong emphasis on performance metrics
• Collaborative and team-oriented, with a focus on open communication and mutual support

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with complex AI technology and simplifying it for various audiences?
• Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?

ASSUMPTION: qeen.ai values candidates who are passionate about AI, e-commerce, and marketing, and who are eager to learn and grow in a fast-paced startup environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management
• As a startup, qeen.ai may experience rapid growth and change, requiring adaptability and flexibility
• The role may involve working with complex AI technology, which may have a steep learning curve for some candidates
• The Cairo office may have limited resources compared to the Dubai headquarters, potentially impacting the work environment and growth opportunities

ASSUMPTION: The specific challenges may vary depending on the individual's skills, experience, and the company's growth trajectory.

📈 Similar Roles Comparison

• Marketing Manager - E-commerce: Focuses on driving sales and marketing efforts for e-commerce platforms, with a stronger emphasis on sales and revenue growth
• Product Marketing Manager - AI: Responsible for positioning and launching AI-driven products, with a focus on product development and go-to-market strategies
• Content Marketing Manager - Tech: Oversees content creation and strategy for tech companies, with a focus on thought leadership and brand awareness

ASSUMPTION: The specific role comparisons may vary depending on the individual's career goals and the company's organizational structure.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new AI-driven e-commerce feature
• Creating a series of blog posts and articles explaining complex AI concepts for a non-technical audience
• Managing a product launch event, including coordinating with cross-functional teams and external vendors

ASSUMPTION: The specific sample projects may vary depending on the company's product offerings and marketing priorities.

❓ Key Questions to Ask During Interview

• How does qeen.ai differentiate itself from other AI-driven e-commerce platforms?
• What are the most significant challenges facing the marketing team in the next 6-12 months?
• How does qeen.ai support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it enforced in practice?
• How does qeen.ai measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: The specific interview questions may vary depending on the individual's interests, career goals, and the company's hiring practices.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter that demonstrates your understanding of AI, e-commerce, and marketing
• Prepare examples of your copywriting and content creation skills for the interview
• Follow up with the hiring manager or HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.