📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Informa Group Plc.
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing integrated web, email, and social media campaigns for B2B conferences
- Working autonomously with strong organizational, time management, and multi-tasking skills
- Collaborating with event speakers, sponsors, and external media partners
- Analyzing campaign results and making data-driven decisions to optimize performance
- Creating visually appealing imagery for marketing materials using Photoshop
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving event attendance and engagement through effective marketing campaigns.
📋 Key Responsibilities
✅ Write and execute email marketing campaigns to promote conferences
✅ Plan and create social media campaigns to increase event visibility
✅ Negotiate with external media partners and associations for event promotion
✅ Source qualified prospects for database build and event attendance
✅ Contact event speakers and sponsors for advocacy marketing and event promotion
✅ Set up and manage the event app for attendee engagement
✅ Design the imagery for use on emails, social media, and third-party marketing materials
✅ Use internal reports and Google Analytics to monitor results, assess against goals, and amend activities accordingly
ASSUMPTION: The ideal candidate will have experience in planning, writing, and executing email campaigns, as well as proficiency in Photoshop, Google Analytics, and CRM systems.
🎯 Required Qualifications
Education: University degree or professional diploma
Experience: 1-3 years in a marketing role, preferably in the events industry
Required Skills:
- Excellent attention to detail
- Exceptional organizational, time management, and multi-tasking skills
- Strong copywriting skills
- Good analytical skills, numeracy, and the ability to make data-driven decisions
- Ability to work autonomously using common sense and initiative, whilst being a team player
Preferred Skills:
- Proficiency using Photoshop, Google Analytics, CRM systems, executing social media, and PPC campaigns
ASSUMPTION: Candidates will complete two short copywriting tests and a data-analysis/numeracy test during the first interview. Those who progress to the second interview will be asked to prepare a detailed event marketing campaign project and to present their plan.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for a marketing executive with 1-3 years of experience in London)
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company-funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
Working Hours: 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing executive with 1-3 years of experience in London. Actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve specialist markets in academic and business-to-business sectors, connecting people with knowledge to help them learn more, know more, and do more.
Company Size: Informa has over 10,000 colleagues across 30 countries, providing a fantastic, inclusive community with opportunities for growth and development.
Founded: Informa was founded in 1998 and has since grown into a global business with a network of trusted brands in specialist markets across more than 30 countries.
Company Description:
- Informa champions specialists working in academic and business-to-business markets
- They connect people with knowledge to help them learn more, know more, and do more
- Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, serving various specialist markets through their brands
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa's diverse range of businesses and brands allows for various career opportunities and exposure to different markets and industries.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the company.
Reporting Structure: The marketing executive will report directly to the conference division's marketing manager and work closely with event organizers, speakers, and sponsors.
Work Arrangement: This role is a hybrid position, requiring the candidate to be based in the central London office three days per week and work from home on the remaining two days.
Growth Opportunities:
- Progression to a senior marketing role within the conference division or other Informa businesses
- Expanding skills and knowledge through on-the-job training, mentoring, and access to LinkedIn Learning courses
- Gaining experience in various marketing disciplines and event types
ASSUMPTION: Informa's large and diverse organization provides numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Informa's London office is a modern, collaborative workspace with a mix of open-plan and private spaces.
Office Location(s): 5 Howick Place, London, SW1P 1WG, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving events industry
- The office is located in Westminster, close to major transportation links and attractions
- London offers a wide range of cultural, social, and recreational activities
Work Schedule: The working hours for this role are 40 hours per week, with flexible working arrangements and the option to work from home two days per week.
ASSUMPTION: Informa's London office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First interview with the marketing manager, focusing on copywriting and data-analysis/numeracy tests
- Second interview with the marketing manager and event organizer, presenting a detailed event marketing campaign project
- Final decision and offer
Key Assessment Areas:
- Copywriting skills and ability to create engaging marketing content
- Analytical skills and ability to make data-driven decisions
- Understanding of the events industry and conference marketing
- Cultural fit and alignment with Informa's values and work style
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for the copywriting and data-analysis/numeracy tests by reviewing your marketing and analytical skills
- Research Informa's businesses and brands to demonstrate your understanding of the company and its offerings
ATS Keywords: Marketing, Events, Conference, Email Campaigns, Social Media, Copywriting, Analytics, Data-driven, Hybrid, London, Informa, B2B
ASSUMPTION: Informa's application process is designed to assess candidates' marketing skills, analytical abilities, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Photoshop
- Google Analytics
- CRM systems (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The marketing executive will be expected to have proficiency in various marketing tools and technologies, with the opportunity to learn and develop new skills throughout their tenure.
👔 Cultural Fit Considerations
Company Values:
- Connecting people with knowledge
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and professionalism
- Diversity, inclusion, and belonging
Work Style:
- Autonomous and self-driven, with strong organizational and time management skills
- Creative and strategic, with a focus on driving results and optimizing performance
- Collaborative and team-oriented, with strong communication and interpersonal skills
- Adaptable and flexible, with the ability to work in a dynamic and changing environment
Self-Assessment Questions:
- How do your personal values align with Informa's company values?
- How do you approach working autonomously, and how do you balance this with collaboration and teamwork?
- How do you stay organized and manage your time effectively when juggling multiple tasks and projects?
ASSUMPTION: Informa's company culture emphasizes collaboration, innovation, and continuous learning, with a strong focus on connecting people with knowledge and driving results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with various stakeholders, including event organizers, speakers, sponsors, and external media partners
- Adapting to changes in the events industry and market trends
- Balancing creative and analytical aspects of the role
- Meeting tight deadlines and performance expectations
ASSUMPTION: The marketing executive must be able to manage their time effectively, prioritize tasks, and work efficiently under pressure to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other marketing roles in the events industry, this position offers a unique blend of creative and analytical responsibilities, with a focus on driving event attendance and engagement
- Informa's large and diverse organization provides numerous opportunities for career growth and development within the company
- This role is well-suited for candidates seeking to gain experience in various marketing disciplines and event types
ASSUMPTION: Informa's marketing executive role offers a unique and challenging opportunity for candidates seeking to develop their skills and advance their careers in the events industry.
📝 Sample Projects
- Planning and executing a comprehensive email marketing campaign for a B2B conference, including segmentation, personalization, and A/B testing
- Creating and implementing a social media strategy for a virtual event, including platform selection, content creation, and engagement metrics
- Designing and managing the event app for a hybrid conference, including user experience, functionality, and integration with other marketing channels
ASSUMPTION: These sample projects demonstrate the marketing executive's responsibilities and the skills required to excel in the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the conference division and Informa as a whole?
- What opportunities are there for professional development and growth within the company?
- How does the marketing team collaborate with event organizers, speakers, and sponsors to drive event success?
- What is the work environment like, and how does the team support each other's success?
ASSUMPTION: Asking these questions will help the candidate understand the role's expectations, the team's dynamics, and the company's culture, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for the copywriting and data-analysis/numeracy tests by reviewing your marketing and analytical skills
- Research Informa's businesses and brands to demonstrate your understanding of the company and its offerings
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
