Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Illa

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies
• Managing brand assets and marketing campaigns
• Measuring campaign effectiveness and maintaining brand relationships
• Analyzing market trends and consumer behavior

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of consumer behavior and market trends.

📋 Key Responsibilities

✅ Developing and executing brand strategies

✅ Creating and managing brand assets, such as logos, taglines, and marketing materials

✅ Overseeing the development and execution of marketing campaigns

✅ Measuring the effectiveness of marketing campaigns

✅ Managing brand relationships with customers, partners, and the media

✅ Keeping up with industry trends and best practices

✅ Analyzing market trends and consumer behavior

✅ Conducting research to identify emerging trends and customer satisfaction

✅ Executing brand campaigns, customer loyalty plans, and innovation campaigns

✅ Monitoring product quality, design, and brand alignment

✅ Reviewing the effectiveness of brand campaigns

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, communications, or a related field

Experience: 2+ years of experience in marketing, preferably in a brand management role

Required Skills:

• Strong understanding of consumer behavior
• Strong strategic and creative thinking skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Preferred Skills:

• Experience with market research tools and techniques
• Fluency in Arabic and English

ASSUMPTION: Candidates with experience in the FMCG industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The average salary for a Marketing Executive in Cairo, Egypt, is around EGP 25,000 - 40,000 per month, based on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Illa operates in the transportation, logistics, and supply chain industry, focusing on streamlining the FMCG route-to-market.

Company Size: Illa is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Illa was founded in 2019, making it a relatively young and innovative company.

Company Description:

• Illa enables FMCG brands to reach retailers directly with the least cost per case, utilizing shared economy, tech, and supply chain optimization.
• The company focuses on providing efficient and cost-effective solutions for FMCG brands, helping them improve their supply chain and logistics processes.
• Illa's mission is to streamline the FMCG route-to-market, making it more efficient and sustainable for both brands and retailers.

Company Specialties:

• Transportation and logistics solutions
• Supply chain optimization
• Shared economy and technology-driven solutions

Company Website: illa.com.eg

ASSUMPTION: Illa's focus on innovation and technology makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing, seeking to grow their careers in a challenging and innovative environment.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product, and operations.

Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities and team leadership opportunities
• Potential to work on international projects and gain global exposure

ASSUMPTION: Illa's focus on growth and innovation provides ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Illa's office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 21 Fawakeh Street, Mohandseen, Giza, Ad-Duqqi, Al Jizah, EG

Geographic Context:

• Cairo is Egypt's capital and largest city, offering a vibrant cultural scene, historical landmarks, and diverse neighborhoods.
• The Mohandseen area is a bustling commercial district with numerous shops, restaurants, and businesses.
• Cairo has a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours to accommodate team meetings and project deadlines.

ASSUMPTION: Illa's office location in Mohandseen provides easy access to public transportation, shopping, and dining options, making it a convenient place to work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the CEO or another senior leader
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Understanding of consumer behavior and market trends
• Cultural fit and alignment with Illa's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, brand management skills, and understanding of the FMCG industry.
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your strategic thinking and creativity.
• Research Illa's company culture and values, and be prepared to discuss how your personal values align with theirs.

ATS Keywords: Brand strategy, marketing campaigns, consumer behavior, market research, customer satisfaction, creative thinking, communication skills, teamwork, Microsoft Office Suite, customer loyalty, trend analysis, brand management, customer experience, innovation, product quality

ASSUMPTION: Illa's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Market research tools and software (e.g., SurveyMonkey, Google Forms, SPSS)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and accountable

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and best practices in marketing?
• Can you describe a time when you had to manage a difficult stakeholder relationship, and how did you handle it?
• How do you approach setting and achieving marketing goals, and how do you measure success?

ASSUMPTION: Illa's company culture values innovation, collaboration, and customer-centricity, and candidates who demonstrate these qualities are likely to be a good fit for the organization.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to be adaptable and resilient.
• The role may involve working with multiple stakeholders, requiring strong communication and interpersonal skills.
• Candidates may face competition from other qualified applicants, as Illa is a desirable employer in the industry.
• The work-life balance may be challenging at times, given the hybrid work arrangement and the need to meet project deadlines.

ASSUMPTION: While Illa offers a dynamic and innovative work environment, candidates should be prepared to face challenges and adapt to the company's fast-paced culture.

📈 Similar Roles Comparison

• Marketing Executive vs. Marketing Manager: A Marketing Executive typically has less experience and focuses more on tactical execution, while a Marketing Manager has more strategic responsibilities and oversees a team.
• Marketing Executive vs. Brand Manager: A Marketing Executive focuses on overall marketing strategy and execution, while a Brand Manager specializes in brand development, management, and protection.
• Marketing Executive vs. Product Manager: A Marketing Executive focuses on marketing strategy and execution, while a Product Manager is responsible for the development, launch, and management of products or services.

ASSUMPTION: Candidates should consider their career goals and areas of interest when comparing similar roles and deciding which path to pursue.

📝 Sample Projects

• Developing and executing a brand awareness campaign for a new FMCG product launch
• Conducting market research to identify consumer trends and preferences in the FMCG industry
• Managing relationships with key media outlets and influencers to secure coverage and promote brand visibility
• Analyzing the effectiveness of marketing campaigns and making data-driven recommendations for optimization

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does Illa support the professional development and growth of its employees?
• Can you describe a typical day or week in this role?
• How does Illa measure the success of its marketing campaigns, and what metrics are most important?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Illa foster a culture of innovation and continuous learning?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, brand management skills, and understanding of the FMCG industry.
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your strategic thinking and creativity.
• Research Illa's company culture and values, and be prepared to discuss how your personal values align with theirs.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.