Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: DC Thomson

🔹 Location: Dundee, Scotland, United Kingdom (Hybrid)

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: Hybrid (Dundee office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns for news brands like The Courier and The Press and Journal
• Supporting brand events and creating compelling brand messaging
• Managing social media channels to enhance brand presence and drive engagement
• Collaborating with multiple teams to create and deliver strategies
• Creating engaging content and clear editorial copy for marketing campaigns

ASSUMPTION: This role is ideal for someone early in their marketing career seeking hands-on experience in a fast-paced, creative environment. It offers the opportunity to work on high-profile brands and gain exposure to various marketing channels.

📋 Key Responsibilities

✅ Develop, execute, and deliver brand marketing campaigns across print, email, digital, and social media platforms

✅ Support the promotion of brand events and create engaging content and clear editorial copy for marketing campaigns

✅ Manage social media channels to ensure a strong brand presence and drive engagement

✅ Collaborate with multiple teams to create and deliver strategies that align with brand objectives

✅ Work closely with the Brand Marketing Manager to ensure campaigns are on-brand and meet business objectives

ASSUMPTION: This role requires a proactive self-starter who can work independently and collaboratively to deliver high-quality marketing campaigns that resonate with target audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing, preferably in a creative environment

Required Skills:

• Proven ability to create engaging content and clear editorial copy
• Strong organizational skills and the ability to manage tasks to strict timelines
• Excellent communication and interpersonal skills
• Proficiency in social media management and digital marketing
• Ability to work collaboratively and independently

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Knowledge of the media industry and local markets
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a strong portfolio showcasing creative marketing campaigns and relevant work experience would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £22,000 - £26,000 per annum (Based on industry standards for entry-level marketing roles in the UK)

Benefits:

• Health Cash Plan
• Gym Discount
• Excellent Pension
• Competitive Salary
• Staff Discounts

Working Hours: 35 hours per week, with a blend of home and office working from the Dundee office

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DC Thomson is a family-owned media company with a presence in Scotland, London, and globally. They are purpose-led and future-focused, with a mission to champion, entertain, and bring together their communities.

Company Size: DC Thomson has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1905, with a rich history in media and publishing

Company Description:

• Home to iconic media brands like The Beano, Stylist, People’s Friend, and regional newspapers like The Press and Journal and The Courier
• Offers a thriving genealogy community (Findmypast), technology solutions (Brightsolid), and a global marketing agency (Fifth Ring)
• Invests in technology and talent, building brands for the digital age and driving positive change

Company Specialties:

• Consumer publishing, including children's comics and magazines
• Lifestyle, fashion, and special interest publications
• Digital content, media, radio, news brands, events, technology, and digital platforms

Company Website: http://www.dcthomson.co.uk/

ASSUMPTION: DC Thomson's diverse portfolio of brands and businesses offers applicants a unique opportunity to gain experience in various aspects of the media industry.

📊 Role Analysis

Career Level: Entry-level to 2 years, with opportunities for growth and development within the marketing team

Reporting Structure: Reports directly to the Brand Marketing Manager, with no direct reports

Work Arrangement: Hybrid, with a blend of home and office working from the Dundee office

Growth Opportunities:

• Gain experience working on high-profile brands and marketing campaigns
• Develop skills in digital marketing, social media management, and content creation
• Potential to progress within the marketing team or explore opportunities in other DC Thomson brands and businesses

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities to learn from experienced team members and collaborate on impactful campaigns.

🌍 Location & Work Environment

Office Type: Hybrid, with a blend of home and office working

Office Location(s): Albert Square, Dundee, DD1 9QJ, GB

Geographic Context:

• Dundee is a vibrant city in Scotland with a rich history and cultural scene
• The city offers a mix of urban and rural living, with easy access to outdoor activities and beautiful landscapes
• Dundee is home to a thriving arts and cultural scene, with numerous galleries, museums, and festivals throughout the year

Work Schedule: Full-time, permanent, working 35 hours per week

ASSUMPTION: Dundee offers a high quality of life, with a mix of urban and rural living, and a vibrant cultural scene that may appeal to candidates seeking a balance between work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Face-to-face or video interview with the hiring manager and/or team members
• Final interview or assessment, if required

Key Assessment Areas:

• Creativity and innovation in marketing campaign ideas
• Communication and interpersonal skills
• Organizational skills and ability to manage tasks to strict timelines
• Alignment with DC Thomson's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your portfolio of creative marketing campaigns and relevant work experience
• Prepare examples of engaging content and clear editorial copy for marketing campaigns
• Research DC Thomson's brands and businesses to demonstrate your understanding of the company and its mission

ATS Keywords: Marketing Executive, Brand Marketing, Campaign Development, Social Media Management, Content Creation, Digital Marketing, Hybrid Role, Dundee

ASSUMPTION: DC Thomson's application process is designed to assess candidates' creativity, communication skills, and alignment with the company's values and culture. Tailoring your application to these key assessment areas will increase your chances of success.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer)
• Marketing automation tools and CRM systems (e.g., HubSpot, Salesforce)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is beneficial for this role, but not always required. DC Thomson may provide training and support to help the successful candidate develop their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Champion: We stand up for what we believe in and support our communities
• Entertain: We create engaging and inspiring content that brings people together
• Bring Together: We foster collaboration and inclusivity in all that we do

Work Style:

• Creative and innovative, with a focus on delivering high-quality marketing campaigns
• Collaborative and inclusive, with a strong emphasis on teamwork and communication
• Adaptable and responsive, with the ability to manage tasks to strict timelines

Self-Assessment Questions:

• Do you have a passion for creating impactful and consistent branding?
• Are you comfortable working to strict timelines and managing tasks independently?
• Do you thrive in a creative and collaborative work environment?

ASSUMPTION: DC Thomson's company values and work style emphasize creativity, collaboration, and adaptability. Candidates who align with these values and demonstrate a strong work ethic are likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, with tight deadlines
• Adapting to a fast-paced, creative work environment with changing priorities
• Balancing home and office working, with the need to be present in the Dundee office for team meetings and events
• Developing a deep understanding of DC Thomson's diverse portfolio of brands and businesses

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to seeking support and guidance from team members and managers.

📈 Similar Roles Comparison

• This role focuses on marketing campaigns for news brands, while similar roles in other departments may focus on consumer publishing, lifestyle/fashion, or special interest publications
• DC Thomson's diverse portfolio of brands and businesses offers unique opportunities for growth and development within the marketing team
• Career progression may involve moving into a specialist or management role within the marketing team or exploring opportunities in other DC Thomson brands and businesses

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities to gain experience in various aspects of the media industry and progress within the company.

📝 Sample Projects

• Developing and executing a marketing campaign for The Courier's 175th anniversary
• Creating engaging content and clear editorial copy for a social media campaign promoting The Press and Journal's investigative journalism
• Managing a social media campaign for Original 106's summer events series

ASSUMPTION: These sample projects demonstrate the range of marketing campaigns and initiatives that the successful candidate may work on in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for DC Thomson's news brands?
• What opportunities are there for professional development and growth within the marketing team?
• How does DC Thomson support work-life balance for hybrid employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding DC Thomson's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of engaging content and clear editorial copy for marketing campaigns
• Follow up with a polite email to the HR team after submitting your application, expressing your interest in the role and asking if there is any additional information you can provide

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.