📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Aspial Corporation Ltd
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Retail Luxury Goods and Jewelry
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Handling marketing activities for both offline and online sales channels
- Driving revenue growth through sales of gold, jewelry, and gem products
- Collaborating with in-house designers, operations, and merchandising teams
- Executing branding initiatives, events, and seasonal campaigns
- Managing customer acquisition and retention strategies across multiple platforms
ASSUMPTION: This role requires a strong focus on customer acquisition and retention, with a balance between creative and analytical skills.
📋 Key Responsibilities
✅ Develop and execute marketing plans, campaigns, and sales processes
✅ Create marketing collaterals and promotional materials with in-house designers
✅ Collaborate with operations and merchandising teams for tactical promotional support
✅ Execute branding initiatives, events, and seasonal campaigns
✅ Manage customer retention via website, Shopee, Lazada, and other platforms
✅ Plan and execute SEO, online advertising, and social media campaigns
✅ Manage email marketing campaigns via customer relationship management application
ASSUMPTION: This role requires a broad range of marketing skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Diploma in marketing, business, or a related field
Experience: Fresh polytechnic graduates or 1-2 years of relevant experience
Required Skills:
- Strong analytical, communication, time-management, and creativity skills
- Strong ability to focus on customer/market and take initiative
- Experience with social media
Preferred Skills:
- Experience with marketing tools and platforms
- Familiarity with the retail luxury goods and jewelry industry
ASSUMPTION: While not explicitly stated, experience with marketing tools and familiarity with the industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: SGD 3,000 - 4,500 per month (Estimated based on industry standards for entry-level marketing roles in Singapore)
Benefits:
- Medical benefits
- Employee discounts on jewelry products
- Opportunities for career growth within the Aspial group
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (1-hour lunch break)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Singapore. Benefits may vary and are subject to confirmation with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry. Aspial Corporation Ltd is a leading player in this industry, owning the Lee Hwa Jewellery and Goldheart Jewelry brands.
Company Size: 51-200 employees. This size allows for a more intimate work environment and opportunities for growth.
Founded: Aspial Corporation Ltd was founded in 1972 and has since grown into a conglomerate with diverse businesses.
Company Description:
- Aspial Corporation Ltd is the first public-listed jewelry retailer on the mainboard of the Singapore Exchange Securities Trading Limited (SGX-ST).
- The company has grown from humble beginnings as a traditional jeweler to a leading jewelry group in Asia.
- Aspial is a conglomerate with diverse businesses in jewelry retailing, real estate, hospitality, financial services, and precious metal trading.
Company Specialties:
- Jewelry retailing
- Real estate
- Hospitality
- Financial services
- Precious metal trading
Company Website: http://www.aspial.com
ASSUMPTION: Aspial Corporation Ltd's diverse business portfolio offers opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports to the Senior Marketing Executive for marketing activities pertaining to offline sales channels and the Marketing Manager for online sales channels.
Work Arrangement: Full-time, on-site role with standard office hours.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into other business divisions within the Aspial group
- Gaining experience in various aspects of marketing, from branding to customer acquisition and retention
ASSUMPTION: With Aspial's diverse business portfolio, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of creative and analytical workspaces.
Office Location(s): 55 Ubi Ave 3, Singapore 408864
Geographic Context:
- Singapore has a thriving retail industry, with a strong focus on luxury goods and jewelry
- The office is located in the Ubi industrial estate, with nearby amenities and public transportation options
- Singapore's multicultural environment offers a diverse range of experiences and perspectives
Work Schedule: Standard office hours, with the possibility of occasional overtime during peak periods or events.
ASSUMPTION: The office location in Ubi offers a convenient and accessible work environment, with nearby amenities and public transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the senior marketing executive or marketing manager
Key Assessment Areas:
- Marketing skills and experience
- Creativity and analytical thinking
- Communication and interpersonal skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant marketing experience and skills in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Aspial Corporation Ltd's business
- Prepare examples of your marketing work, such as campaigns or projects, to showcase during the interview
ATS Keywords: Marketing, Customer Acquisition, Campaign Planning, Branding, Social Media, Email Marketing, SEO, Ecommerce, Design, Customer Retention
ASSUMPTION: Aspial Corporation Ltd's application process may vary, and it is essential to confirm the specific steps and requirements with the employer.
🛠️ Tools & Technologies
- Marketing tools and platforms (e.g., CRM, marketing automation, social media management tools)
- Design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary and are subject to confirmation with the employer.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Integrity
Work Style:
- Creative and innovative
- Analytical and data-driven
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay updated with the latest marketing trends and technologies?
- Can you provide an example of a successful marketing campaign you've executed, and what made it successful?
- How do you approach working with cross-functional teams to achieve marketing objectives?
ASSUMPTION: Aspial Corporation Ltd values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a passion for marketing.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with diverse teams and stakeholders
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Compared to marketing roles in other industries, this role offers a unique opportunity to gain experience in the retail luxury goods and jewelry sector
- Marketing roles in other companies may have different reporting structures and work arrangements
- Career progression in Aspial Corporation Ltd may offer opportunities to work in other business divisions within the group
ASSUMPTION: While this role shares similarities with other marketing roles, it offers unique opportunities and challenges specific to the retail luxury goods and jewelry industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new jewelry collection
- Collaborating with the operations team to create in-store promotional materials and events
- Managing email marketing campaigns to retain existing customers and drive repeat purchases
ASSUMPTION: These sample projects are intended to illustrate the types of marketing activities this role may involve and are not exhaustive or guaranteed to be part of the job.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing strategy for Lee Hwa Jewellery?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and its culture, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter demonstrating your understanding of the role and Aspial Corporation Ltd's business
- Prepare examples of your marketing work to showcase during the interview
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
