📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Colliers International EMEA
🔹 Location: London, England
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance brand visibility and generate leads
- Managing end-to-end marketing campaigns, from conceptualisation to performance analysis
- Creating various content types, including brochures, presentations, and social media posts
- Coordinating client events, webinars, and sponsorships to strengthen brand presence and client relationships
- Building and maintaining relationships with internal teams, media outlets, and external partners
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through targeted marketing initiatives.
📋 Key Responsibilities
✅ Lead end-to-end marketing campaigns, from conceptualisation and budgeting to execution and performance analysis
✅ Produce a variety of content, including brochures, presentations, social media posts, email newsletters, capability statements, SEO-optimised blogs, and videos
✅ Manage digital channels such as PPC, SEO, and social media advertising to drive lead generation and enhance online visibility and engagement
✅ Organise and execute client events, webinars, and sponsorships to enhance brand presence and client relationships
✅ Proactively build and maintain relationships with internal teams, media outlets, and external partners to support marketing objectives
✅ Utilise CRM systems to segment audiences, track interactions, and optimise marketing efforts
✅ Conduct market analysis to understand customer behaviour, competitor activities, and industry trends
✅ Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for optimisation
ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong emphasis on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: A minimum of 2 years in marketing, with a focus on digital marketing and communications, ideally in a professional services or B2B business
Required Skills:
- Proficiency in digital marketing tools and platforms
- Strong verbal and written communication skills
- Experience in content creation and campaign management
- Excellent project management and administrative skills
- Able to manage external suppliers, brief designers, and collaborate with wider Marcomms teams
- Experienced in delegating and managing others for optimal productivity
- Comfortable producing detailed proposals for events, including timelines, venues, suppliers, legal obligations, staffing, and budgets
- Accountable for all pre-event planning, organising guest speakers, delegate packs, and conducting event briefing for speakers, staff, suppliers, and stakeholders
- Must have experience using: Salesforce, or similar CRM system, Word, PowerPoint, Excel, Social media platforms, and Email marketing platforms – Marketo (or equivalent). Experience creating graphics and videos in Canva would also be ideal.
Preferred Skills:
- Experience in the real estate industry
- Fluency in additional languages
ASSUMPTION: Given the role's focus on digital marketing and campaign management, candidates with experience in these areas and a strong understanding of the B2B landscape will be most successful.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Marketing Executive role in London with 2-5 years of experience)
Benefits:
- Competitive benefits package
- Opportunities for professional development and career growth
- Dynamic and collaborative work environment
Working Hours: Full-time (37.5 hours per week), with flexibility for occasional early mornings, evenings, and travel as required for client events
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees (Global), with a significant presence in London
Founded: 1976 (Global), with a European presence since the 1980s
Company Description:
- Colliers is a leading global commercial real estate services company, providing a full range of services to real estate occupiers, developers, and investors
- Services include real estate management, brokerage sales and leasing, valuation, consulting, project management, project marketing, and research
- The company operates across the core sectors of office, industrial, retail, and hotel, as well as many specialised property types
Company Specialties:
- Brokerage and Agency
- Corporate Solutions
- Investment Services
- Project Management
- Real Estate Management Services
- Valuation and Advisory Services
- Landlord Representation
- Tenant Representation
- Capital Markets
- Corporate Finance
- Commercial Real Estate and Investment Management
Company Website: www.colliers.com/en/gb/emea
ASSUMPTION: Colliers is a well-established global company with a strong presence in the real estate industry, offering a wide range of services and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the broader organisation
Reporting Structure: The Marketing Executive will report directly to the Head of Marketing and work closely with department heads and senior managers
Work Arrangement: On-site, with occasional flexibility for early mornings, evenings, and travel as required for client events
Growth Opportunities:
- Progression to a Senior Marketing Executive or Marketing Manager role
- Expansion into other areas of the business, such as corporate solutions or investment services
- Opportunities for international assignments or secondments within the global Colliers network
ASSUMPTION: This role offers a strong platform for career growth within the marketing function and the broader organisation, with opportunities for professional development and skill-building.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 95 Wigmore Street, London W1U 1FD, UK
Geographic Context:
- London is a major global city with a thriving real estate market
- The office is located in the West End, close to public transportation links and amenities
- The area is known for its vibrant culture, diverse communities, and international business hubs
Work Schedule: Monday to Friday, with occasional flexibility for early mornings, evenings, and travel as required for client events
ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to local amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Face-to-face interview with the hiring manager and a member of the HR team
- Final interview with the Head of Marketing or another senior stakeholder
Key Assessment Areas:
- Marketing and campaign management skills
- Digital marketing proficiency
- Communication and interpersonal skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with Colliers' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your campaign management, content creation, and event coordination experience
- Demonstrate your understanding of the real estate industry and Colliers' business
ATS Keywords: Marketing, Campaign Management, Digital Marketing, Content Creation, Event Coordination, CRM, Market Research, Data Analysis, Project Management, Communication Skills, Team Collaboration, Attention to Detail, Flexibility, Supplier Management, Proposal Writing, Lead Generation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing skills, industry knowledge, and cultural fit.
🛠️ Tools & Technologies
- Salesforce or similar CRM system
- Word, PowerPoint, Excel
- Social media platforms
- Email marketing platforms – Marketo (or equivalent)
- Canva (for graphic and video creation)
ASSUMPTION: Candidates should be comfortable using a range of marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Enterprising
- Expertise-driven
- Inclusive
- Responsible
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a proven track record of driving results through targeted marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with competing demands?
- Do you thrive in a collaborative, team-oriented culture, and are you able to build strong relationships with stakeholders at all levels?
ASSUMPTION: Candidates who align with Colliers' values and work style, and who can demonstrate a strong cultural fit, will be most successful in this role.
⚠️ Potential Challenges
- The role may require occasional early mornings, evenings, and travel for client events
- The fast-paced nature of the business may present challenges in managing multiple competing demands
- The role may require working with a diverse range of stakeholders, including internal teams, media outlets, and external partners
- The real estate industry can be cyclical and subject to market fluctuations, which may impact marketing strategies and priorities
ASSUMPTION: Candidates should be aware of the potential challenges associated with the role and be prepared to manage competing demands, work with diverse stakeholders, and adapt to market changes.
📈 Similar Roles Comparison
- Compared to related roles in other industries, this position offers a unique opportunity to work in the dynamic and global real estate sector
- Marketing Executives in real estate may face industry-specific challenges, such as market fluctuations and the need to understand complex property types and investment strategies
- Career progression in real estate marketing may involve moving into specialist or niche areas, such as investment marketing or residential marketing
ASSUMPTION: Candidates should consider the unique aspects of marketing in the real estate industry and be prepared to develop their expertise in this specific context.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to generate leads for a new office development
- Creating a comprehensive event plan for a major industry conference, including venue selection, speaker coordination, and delegate management
- Conducting market research to understand customer behaviour and preferences in the flexible workspace sector
ASSUMPTION: These sample projects illustrate the range of marketing activities and initiatives that a Marketing Executive in the real estate industry might be expected to undertake.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Colliers support the professional development and career growth of its marketing team members?
- What are the most challenging aspects of marketing in the real estate industry, and how does this role address them?
- How does Colliers approach diversity, equity, and inclusion in its marketing efforts and more broadly as an organisation?
ASSUMPTION: These questions are designed to help candidates understand the role's context, priorities, and opportunities for growth, as well as Colliers' approach to marketing and its commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/ColliersInternationalEMEA/744000066803089-marketing-executive
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign management, content creation, and event coordination
- Prepare examples of your marketing campaigns, content, and event management projects to demonstrate your capabilities
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
