Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: With Intelligence

🔹 Location: Sofia, Sofia-Grad, Bulgaria

🔹 Job Type: Hybrid (3 days in office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving leads, pipeline, and revenue through marketing campaigns
• Managing client marketing campaigns using marketing automation and CRM tools
• Collaborating with editorial, data, sales, and other stakeholders to ensure campaign success
• Analyzing campaign effectiveness and making data-driven decisions

ASSUMPTION: This role requires a balance of creativity (for campaign development) and analytical skills (for performance tracking).

📋 Key Responsibilities

✅ Run marketing campaigns using email marketing platforms (Pardot and Sendgrid) to generate qualified leads and drive user engagement

✅ Create and execute email campaigns, including dynamic template creation, segmentation, and copywriting

✅ Deliver squad marketing campaigns and manage supporting promotional assets

✅ Monitor and report on campaign effectiveness, demonstrating ROI and strategic changes based on data analysis

✅ Work closely with stakeholders to ensure consistent brand messaging and share learnings with the team

✅ Use market intelligence and customer insight to increase understanding of audiences and campaign effectiveness

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on email marketing and campaign planning

Required Skills:

• Proven experience in digital marketing, with a focus on email marketing and campaign planning
• CRM and marketing automation knowledge (Salesforce, Pardot, Sendgrid)
• Project management experience
• B2B subscription marketing experience in a role focused on demand generation
• Strong understanding of reporting on campaign effectiveness and customer engagement (Google Analytics)
• Excellent verbal and written communication skills
• Self-starter with the ability to work independently and lead multiple projects

Preferred Skills:

• Ability to understand different personas and unique needs of different brands
• Solutions-oriented attitude

ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on market research for mid-level marketing roles in Sofia)

Benefits:

• 22 days of annual leave plus an additional day off for your birthday
• Up to 5 days of wellness and care leave
• Volunteer day
• Share with scheme
• 50% contribution towards therapy sessions
• Lunch & learns events
• Charity matching days
• Multisport card (50% contribution from employer)
• State benefits (pension & health provision, family-friendly policy)
• Office facilities (contemporary office space, free on-site gym)
• Employee assistance programme
• Refer a friend referral scheme
• Hardship fund
• Learn with us (online learning platform with over 80,000 courses)

Working Hours: 40 hours per week, with flexible hours and the option to work from home two days a week

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Sofia. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - With Intelligence provides business intelligence, data, and insights on the global asset management industry

Company Size: Medium (501-1,000 employees) - With Intelligence employs over 700 staff globally, with the head office based in London

Founded: 1998 - With Intelligence has been at the heart of the alternatives and private markets since its founding

Company Description:

• With Intelligence provides exclusive data and insights to power smarter asset raising, capital allocation, and deal origination
• The company has an unparalleled network and sources data directly from allocators and fund managers
• With Intelligence offers unique, ahead-of-the-market data enriched with expert intelligence and actionable, forward-looking insights

Company Specialties:

• Hedge Funds
• Mutual Funds
• Private Equity
• Asset Management
• Traditional Fund Management
• Investment Industry
• Real Estate Funds
• Private Debt
• Allocation
• Asset Management Events
• Asset Management Awards
• Asset Management Data
• Fund Industry Intelligence

Company Website: withintelligence.com

ASSUMPTION: With Intelligence is a well-established company in the financial services industry, with a strong focus on data and insights.

📊 Role Analysis

Career Level: Mid-level - This role requires 2-5 years of experience in digital marketing, with a focus on email marketing and campaign planning

Reporting Structure: This role reports to the Head of Campaign Marketing and works closely with editorial, data, sales, and other stakeholders

Work Arrangement: Hybrid - This role requires working 3 days in the office and 2 days from home

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunity to work on high-impact campaigns and make a significant contribution to the company's growth
• possibility to learn from experienced colleagues and gain exposure to different aspects of the business

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team.

🌍 Location & Work Environment

Office Type: Contemporary office space with free on-site gym

Office Location(s): 51, "Cherni vrah" Blvd, 1407 Sofia, WorkBetter Coworking space

Geographic Context:

• Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million
• The city offers a mix of historic and modern attractions, as well as a vibrant cultural scene
• Sofia has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: 40 hours per week, with flexible hours and the option to work from home two days a week

ASSUMPTION: Sofia offers a dynamic work environment with a mix of historic and modern attractions, as well as a vibrant cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Marketing and campaign planning skills
• CRM and marketing automation knowledge
• Project management experience
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume to highlight relevant marketing and campaign planning experience
• Include specific examples of successful email marketing campaigns you've worked on
• Prepare questions about the company's marketing strategy and goals for the role

ATS Keywords: Email Marketing, Marketing Automation, CRM, Campaign Planning, Project Management, B2B Marketing, Data Analysis, Communication Skills, Lead Generation, Brand Awareness, Customer Engagement, Market Intelligence, Segmentation, Copywriting, Attention to Detail, Strategic Partnerships

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing and campaign planning skills.

🛠️ Tools & Technologies

• Pardot (marketing automation platform)
• Sendgrid (email marketing platform)
• Salesforce (CRM)
• Google Analytics (web analytics)

ASSUMPTION: Candidates should have experience with marketing automation and CRM tools, as well as a basic understanding of web analytics.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-oriented and focused on achieving objectives
• Adaptable and able to work in a fast-paced environment
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have experience working with marketing automation and CRM tools?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong communication and interpersonal skills?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and have strong communication and interpersonal skills.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Analyzing campaign performance data and making data-driven decisions
• Collaborating with various stakeholders to ensure consistent brand messaging
• Working in a hybrid environment and balancing remote and in-office work

ASSUMPTION: This role may present challenges in managing multiple campaigns simultaneously and balancing remote and in-office work.

📈 Similar Roles Comparison

• This role focuses more on campaign execution and management than strategy development
• With Intelligence specializes in the financial services industry, while other companies may focus on different sectors
• Career progression in this role may involve taking on more responsibilities and advancing within the marketing team

ASSUMPTION: This role may offer opportunities for career progression within the marketing team, but the specific path may depend on the company's structure and growth.

📝 Sample Projects

• Developing and executing an email marketing campaign to drive leads and revenue for a new product launch
• Managing a squad marketing campaign, including the creation of promotional assets and tracking campaign performance
• Analyzing campaign performance data and making data-driven recommendations to improve future campaigns

ASSUMPTION: Sample projects for this role may involve developing and executing marketing campaigns, managing promotional assets, and analyzing campaign performance data.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• What opportunities are there for professional growth and development within the marketing team?
• How does the company support work-life balance for hybrid employees?

ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role and the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume to highlight relevant marketing and campaign planning experience
• Prepare a cover letter explaining your interest in the role and the company
• Prepare questions about the company's marketing strategy and goals for the role
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.