Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Promptcloud

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Bengaluru, India)

🚀 Job Overview

Key aspects of this role include:

• Driving marketing-generated leads and web signups through demand generation
• Managing and improving inbound leads and nurturing them for better conversion
• Planning and executing social campaigns across multiple platforms
• Drawing meaningful insights from campaign data to improve ROI
• Collaborating with team members on digital marketing initiatives

ASSUMPTION: This role requires a strong focus on digital marketing strategies, with a significant portion of the work revolving around social media campaigns and lead generation. The ideal candidate will have a solid understanding of B2B or SaaS marketing and experience with various digital paid media strategies.

📋 Key Responsibilities

✅ Manage and improve inbound leads and nurture them for better conversion across digital channels, especially with retargeting and drip email campaigns

✅ Plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple business and product lines

✅ Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line

✅ Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics - CPL, CTR, Form Fills)

✅ Manage third-party listings and company profile across business directories

✅ Manage Agile CRM for campaigns and lead tracking

✅ Support and collaborate with team members on digital marketing initiatives including SEO, webpage development, and short-form content development

ASSUMPTION: This role requires a high level of self-motivation and initiative, as the ideal candidate will be expected to take ownership of their responsibilities and work independently to achieve targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2 to 4 years of experience in digital marketing and advertising, preferably in B2B or SaaS

Required Skills:

• Proven experience with digital paid media strategies (Google Search & Display, Paid Social - LinkedIn, Facebook, and Twitter. Knowledge on Quora, and Reddit will be an advantage)
• Demonstrable experience with email marketing, lead generation, and SEM
• Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Familiarity with web design and WordPress

Preferred Skills:

• Having your own blog/website

ASSUMPTION: While a degree in Marketing or a related field is preferred, Promptcloud values practical experience and proven skills over formal education. Candidates with relevant experience but without a degree are encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 900,000 per annum (Estimated based on industry standards for a Marketing Executive with 2-5 years of experience in Bengaluru)

Benefits:

• An environment where each employee is celebrated
• A one-time home office setup allowance, monthly allowances for internet bills, child care allowance for new mothers/single parents
• Half-yearly performance appraisals
• Flexible working hours
• Competitive salary

Working Hours: Full-time position with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive with 2-5 years of experience in Bengaluru. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Promptcloud operates in the IT Services and IT Consulting sector, focusing on big data solutions and web data extraction services. The company serves clients across various industries, including E-commerce & Retail, Travel & Hospitality, Finance, Healthcare, Marketing & Business Research, and Analytics.

Company Size: Promptcloud is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment where each employee's contribution is valued.

Founded: Promptcloud was founded in 2009 and has since grown to become a leading web data crawling and extraction company, serving customers globally with valuable data to suit their business needs.

Company Description:

• Promptcloud is a leading web data crawling & extraction company, serving customers across the globe with valuable data to suit their business needs.
• Based on the Data-as-a-Service (DaaS) model, Promptcloud uses cloud computing & machine-learning techniques to offer big data solutions to enterprises.
• The company aims to put reliable data at the heart of every business to fuel success and transform the lives it touches.

Company Specialties:

• Big Data Solutions
• Deep Crawl & Refresh Crawl
• Cloud Computing Solution
• Low Latency Crawls
• Hosted Indexing
• Hosted Web Extraction Solution
• Web crawling service
• Site-specific Crawl
• Web scraping service
• Web data extraction service
• Custom Crawling Solutions
• Social media crawl

Company Website: https://www.promptcloud.com

ASSUMPTION: Promptcloud's focus on data-driven solutions and commitment to employee growth make it an attractive option for marketing professionals looking to expand their skills and make a significant impact in the industry.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with other marketing team members, as well as cross-functional teams to achieve marketing objectives

Work Arrangement: This role is based in Bengaluru, India, with flexible working hours and a focus on work-life blend

Growth Opportunities:

• Clear growth paths for every role and level within the organization
• Learning and development opportunities to expand skills and advance in the marketing field
• Potential to take on more responsibilities and leadership roles as the company grows

ASSUMPTION: Promptcloud's commitment to employee growth and development makes this role an attractive opportunity for marketing professionals looking to advance their careers in a dynamic and supportive environment.

🌍 Location & Work Environment

Office Type: Promptcloud operates a fully remote work environment, with employees based in various locations around the world

Office Location(s): Bengaluru, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the third most populous city in India
• The city is known for its vibrant startup ecosystem and thriving tech industry
• Bengaluru offers a mix of traditional Indian culture and modern urban living, with numerous historical sites, parks, and entertainment options

Work Schedule: Full-time position with flexible working hours, allowing for a healthy work-life blend

ASSUMPTION: While this role is based in Bengaluru, Promptcloud's fully remote work environment allows for flexibility and the opportunity to work from home or other locations as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview focusing on digital marketing skills and strategies
• Final round interview with the hiring manager

Key Assessment Areas:

• Digital marketing skills and experience
• Campaign planning and execution
• Lead generation and nurturing
• Data analysis and interpretation
• Cultural fit and alignment with Promptcloud's values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Promptcloud's business and how your skills and experience align with the role
• Prepare examples of successful digital marketing campaigns you've managed, focusing on strategy, execution, and results

ATS Keywords: Digital Marketing, Lead Generation, Social Media Marketing, Paid Media Strategies, B2B Marketing, SaaS Marketing, Email Marketing, Campaign Management, SEO, Web Design, WordPress

ASSUMPTION: Promptcloud's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Agile CRM
• Google Adwords
• Social media platforms (LinkedIn, Facebook, Twitter, Quora, Reddit)
• Email marketing platforms
• Analytics tools (e.g., Google Analytics)
• Web design tools (e.g., WordPress)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Great Culture
• Great Colleagues
• Learning and Growth

Work Style:

• Self-driven and proactive
• Collaborative and team-oriented
• Adaptable and open to learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and taking initiative to achieve targets?
• Do you value learning and growth opportunities, and are you committed to continuous improvement?

ASSUMPTION: Promptcloud's company culture emphasizes personal growth, collaboration, and a strong work ethic. Candidates who align with these values and are committed to continuous learning and improvement will be a strong fit for the company.

⚠️ Potential Challenges

• Managing multiple social media campaigns simultaneously, requiring strong organizational skills and time management
• Working in a fast-paced, dynamic environment that may require adaptability and flexibility
• Collaborating with cross-functional teams to achieve marketing objectives, requiring strong communication and interpersonal skills
• Meeting monthly signup and lead targets, which may require creative problem-solving and continuous optimization of campaigns

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, allowing the ideal candidate to develop new skills and make a significant impact in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital marketing strategies and a deep understanding of various digital paid media channels
• While the role involves managing and improving inbound leads, it differs from sales roles in that the primary focus is on generating leads through digital marketing campaigns rather than direct sales efforts
• Compared to other marketing roles, this position offers a unique opportunity to work in a dynamic, fast-growing company with a strong focus on data-driven solutions and employee growth

ASSUMPTION: This role offers a unique blend of marketing and data-driven strategies, making it an attractive opportunity for marketing professionals looking to expand their skills and make a significant impact in the industry.

📝 Sample Projects

• Developing and executing a successful social media campaign to generate leads for a new product launch
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
• Conducting market research and analyzing data to identify trends and opportunities for new marketing initiatives

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the ideal candidate can expect to encounter in this role, highlighting the importance of strong analytical skills, creativity, and a data-driven approach to marketing.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing team structure and how this role fits within it?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Promptcloud support the professional growth and development of its marketing team members?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Promptcloud's remote work environment support collaboration and communication among team members?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and skills
• Write a cover letter explaining your interest in the role and how your skills and experience align with Promptcloud's business objectives
• Prepare examples of successful digital marketing campaigns you've managed, focusing on strategy, execution, and results
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.