Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-02

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing outbound marketing campaigns for a leading global Food Ingredients event
• Collaborating with cross-functional teams to create engaging content and visuals
• Analyzing campaign performance and making data-driven improvements
• Building relationships with media partners and agencies
• Contributing ideas for website improvements and social media campaigns

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on data-driven decision making. The ideal candidate will have experience in email marketing and data management, as well as strong communication and relationship-building skills.

📋 Key Responsibilities

✅ Create engaging content across multiple channels for a flagship event, Fi Europe

✅ Design and execute email campaigns, including segmentation and targeting

✅ Analyze campaign performance and suggest improvements based on data insights

✅ Collaborate with designers, agencies, and other teams to create impactful visuals and marketing materials

✅ Build relationships with media partners and liaise with PR agencies to boost brand awareness

✅ Contribute ideas for website improvements and social media campaigns

✅ Work with the copywriter to create compelling campaign copy

ASSUMPTION: The role involves a mix of creative and analytical tasks, with a strong focus on data-driven decision making. The ideal candidate will be comfortable working with data and have a creative flair for marketing campaigns.

🎯 Required Qualifications

Education: Degree-level education

Experience: 0-2 years of relevant experience in marketing, with a focus on email marketing and data management

Required Skills:

• Fluent English speaker
• Analytical thinker with a creative flair
• Experience with email marketing platforms and data management software
• Strong relationship-building skills
• Ability to work under pressure and meet deadlines
• Excellent communication skills
• Proficient in MS Office and project management tools

Preferred Skills:

• Experience with marketing automation (especially Eloqua)
• Advanced data analysis and segmentation skills
• Formal marketing qualification
• Events marketing experience
• Metrics reporting expertise

ASSUMPTION: While the role requires specific technical skills, the company values a positive attitude, teamwork, and a willingness to learn and adapt.

💰 Compensation & Benefits

Salary Range: £28,000 - £35,000 per annum (based on industry standards for a Marketing Executive role in London)

Benefits:

• Freedom & flexibility: Colleagues rate the company highly for the flexibility and trust they receive, with most employees balancing time in the office with time working remotely
• Great community: A welcoming culture with in-person and online social events, charity days, and active diversity and inclusion networks
• Broader impact: Up to four days per year to volunteer, with charity match funding available
• Career opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Get three for one: A ShareMatch scheme that allows employees to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Executive role in London. The benefits package is comprehensive and designed to support employee wellbeing, career growth, and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets

Company Size: Informa Group Plc. is a large company with over 10,000 employees globally, providing ample opportunities for career growth and collaboration

Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, United Kingdom

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more
• The company is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies
• Informa is home to a fantastic, inclusive community of over 14,000 colleagues across 30 countries, offering freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. is a large, global company with a diverse range of business units and a strong focus on employee growth and development.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in outbound marketing campaigns, data analysis, and cross-functional collaboration

Reporting Structure: The Marketing Executive will report to the Marketing Manager and work closely with various teams, including designers, agencies, and the PR agency

Work Arrangement: This is a hybrid role, with employees working in the office three days a week and remotely for the remaining two days

Growth Opportunities:

• On-the-job training and mentoring opportunities
• The chance to work on high-profile events and campaigns
• Potential to progress to more senior marketing roles within the company
• Access to LinkedIn Learning for continuous professional development

ASSUMPTION: This role offers excellent opportunities for career growth and development within a large, global company.

🌍 Location & Work Environment

Office Type: The company's London office is located in the heart of the city, with stunning skyline views

Office Location(s): 5 Howick Place, London, SW1P 1WG, United Kingdom

Geographic Context:

• London is a major global city with a vibrant cultural scene, excellent dining options, and numerous tourist attractions
• The office is conveniently located near several public transportation options, including Westminster and St. James's Park tube stations
• The city offers a wide range of housing options, from modern apartments to historic homes, with varying prices depending on the neighborhood

Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role may require occasional travel and working outside of these hours to meet deadlines

ASSUMPTION: The office environment is modern and collaborative, with a focus on employee wellbeing and work-life balance. The location offers easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-person or virtual interview with the hiring manager and a team member
• Final round interview with the marketing director
• Job offer and onboarding

Key Assessment Areas:

• Candidates' understanding of the role and the company's mission and values
• Candidates' analytical and creative skills, as demonstrated through their portfolio or examples of past work
• Candidates' communication and relationship-building skills, as assessed through their responses to interview questions and their interactions with the interview panel
• Candidates' cultural fit with the company's inclusive and collaborative work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your past marketing campaigns and their outcomes to demonstrate your analytical and creative skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the company and the event (Fi Europe) to show your enthusiasm and understanding of the role
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

ATS Keywords: Marketing Executive, Email Marketing, Campaign Management, Data Analysis, Marketing Automation, Event Marketing, Brand Awareness, Cross-functional Collaboration, Creative Content, Marketing Strategy

ASSUMPTION: The interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. The company uses an Applicant Tracking System (ATS) to manage the application process, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Eloqua, Mailchimp)
• Data management software (e.g., CRM, marketing automation tools)
• MS Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Analytics tools (e.g., Google Analytics, Tableau)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The role requires proficiency in email marketing platforms, data management software, and MS Office Suite. Familiarity with additional tools, such as design and analytics software, is a plus.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: Informa champions diversity and inclusion, fostering a work environment where everyone feels valued and respected
• Collaborative: The company encourages teamwork and collaboration, both internally and with external partners
• Curious: Informa values curiosity and a passion for learning, with a focus on continuous improvement and innovation
• Responsible: The company is committed to acting responsibly and sustainably, both in its business practices and in its impact on the environment
• Commercial: Informa is a commercial organization, focused on delivering value to its customers and stakeholders

Work Style:

• Creative: The role requires a creative flair for developing engaging content and marketing campaigns
• Analytical: The role involves analyzing campaign performance data and making data-driven decisions to improve future campaigns
• Collaborative: The role requires close collaboration with various teams, including designers, agencies, and the PR agency
• Adaptable: The role may require occasional travel and working outside of standard office hours to meet deadlines

Self-Assessment Questions:

• Do you have a proven track record of creating engaging content and executing successful marketing campaigns?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you able to adapt to changing priorities and work outside of standard office hours when needed?

ASSUMPTION: Informa Group Plc. values a diverse and inclusive work environment, with a strong focus on collaboration, curiosity, and responsibility. The ideal candidate will be a creative and analytical thinker who thrives in a collaborative work environment and is comfortable working with data to inform marketing strategies.

⚠️ Potential Challenges

• The role may require occasional travel and working outside of standard office hours to meet deadlines
• The role involves working with multiple teams and stakeholders, which can be challenging at times but also offers opportunities for growth and learning
• The role requires a strong focus on data analysis and interpretation, which can be challenging for those without a solid foundation in data management and analysis
• The role is based in London, which can be an expensive city to live and work in, with varying housing options and prices depending on the neighborhood

ASSUMPTION: While the role offers numerous opportunities for career growth and development, it also presents challenges that require strong communication, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on data analysis and interpretation, as well as collaboration with cross-functional teams
• In the events industry, this role is unique in its focus on outbound marketing campaigns for a leading global event, offering opportunities to work with high-profile clients and partners
• Career-wise, this role offers excellent opportunities for growth and development within a large, global company, with potential to progress to more senior marketing roles

ASSUMPTION: This role offers unique opportunities for career growth and development within the events industry, with a strong focus on data analysis and collaboration with cross-functional teams.

📝 Sample Projects

• Developing and executing an email marketing campaign for a major event, with a focus on segmentation and targeting to maximize engagement and attendance
• Creating engaging content for social media channels, with a focus on increasing brand awareness and driving event registration
• Analyzing campaign performance data and making data-driven recommendations to improve future campaigns
• Collaborating with designers and agencies to create impactful visuals and marketing materials for events and campaigns
• Building relationships with media partners and PR agencies to secure coverage and boost brand awareness

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Executive role, with a focus on data-driven decision making, creativity, and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns for Fi Europe and how this role contributes to their success?
• How does the marketing team collaborate with other departments, such as sales and operations, to ensure event success?
• What are the key priorities for the first 90 days in this role, and how can I best support the team during this time?
• How does Informa support the professional development and career growth of its marketing employees?
• What are the most challenging aspects of working on outbound marketing campaigns for a global event, and how can I best prepare for these challenges?

ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your past marketing campaigns and their outcomes
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the company and the event (Fi Europe) to show your enthusiasm and understanding of the role
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.