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Marketing Executive

Wilmington plc
Full-time
On-site
London, London, City of, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive

πŸ”Ή Company: Wilmington plc

πŸ”Ή Location: London, EC3A 3DE – Hybrid working available

πŸ”Ή Job Type: Full Time, Permanent

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-17

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting integrated marketing campaigns for lead generation and brand visibility
  • Assisting with content creation across various platforms
  • Maintaining website updates and ensuring brand consistency
  • Managing email marketing campaigns and conducting market research

ASSUMPTION: This role requires a well-rounded marketer with experience in multiple channels and a proactive approach to managing projects.

πŸ“‹ Key Responsibilities

βœ… Supporting the development and execution of integrated marketing campaigns

βœ… Assisting with content creation: newsletters, whitepapers, case studies, blog articles, and social media

βœ… Keeping our website updated and on-brand

βœ… Helping to manage email marketing campaigns – from list segmentation to performance tracking

βœ… Conducting market and competitor research to inform marketing strategies

βœ… Ensuring brand consistency across all touchpoints and platforms

ASSUMPTION: The successful candidate will be comfortable managing multiple projects and balancing creative thinking with data-driven decision-making.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or related field

Experience: Previous marketing experience in a B2B environment or relevant practical experience

Required Skills:

  • Experience across multiple channels including email, web, content, and analytics
  • Organized, proactive, and detail-oriented
  • Creative mindset with strong communication skills – written and verbal
  • Team player with a keen interest in learning and growing in a fast-paced business

Preferred Skills:

  • Experience with CRM and marketing automation tools
  • Familiarity with Google Analytics
  • Basic design skills (e.g., Canva or Adobe Creative Suite)

ASSUMPTION: While not explicitly stated, candidates should have permission to work in the role’s location by the start of their employment.

πŸ’° Compensation & Benefits

Salary Range: Β£27,000 – Β£30,000 per annum, DOE

Benefits:

  • Hybrid Working
  • Performance-Related Bonus
  • Life Assurance
  • Vitality Private Healthcare
  • Additional Holiday Purchase
  • Health Cash Plan
  • Subsidised Gym Memberships
  • Cycle to Work scheme
  • Discount Vouchers
  • Access to Wellbeing Resources

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Executive role in London with 0-2 years of experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wilmington plc operates in the professional services sector, providing information, education, and networking to professional markets.

Company Size: Wilmington plc has 501-1,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration.

Founded: Wilmington plc was founded in 1988 and has since grown into a market-leading business with strong brand recognition and loyalty.

Company Description:

  • Wilmington plc is a portfolio company providing information, education, and networking to professional markets.
  • The company supports global clients with critical insight to help them navigate international markets.
  • Wilmington plc is committed to fostering an inclusive workplace and is a Disability Confident employer.

Company Specialties:

  • GRC (Governance, Risk, and Compliance)
  • Data Services
  • Online education

Company Website: http://www.wilmingtonplc.com

ASSUMPTION: Wilmington plc's focus on professional services and global clients indicates a need for candidates with strong B2B marketing experience.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career marketing professionals seeking to gain experience across the full marketing mix.

Reporting Structure: The Marketing Executive will report directly to the Marketing team and collaborate with sales, product, and content teams.

Work Arrangement: This role offers hybrid working, with a combination of remote and on-site work.

Growth Opportunities:

  • Expanding skills across the full marketing mix
  • Working with a diverse range of teams (sales, product, content)
  • Potential for career progression within Wilmington plc's portfolio of brands

ASSUMPTION: The hybrid work arrangement and collaborative nature of this role offer opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Wilmington plc's London office is located in the City of London, offering a vibrant and dynamic work environment.

Office Location(s): 77 Leadenhall Street, London, EC3A 3DE

Geographic Context:

  • The City of London is a major financial hub, offering ample networking opportunities and a diverse range of amenities.
  • London's central location provides easy access to international markets and clients.
  • The hybrid work arrangement allows for a balance between on-site collaboration and remote work.

Work Schedule: Full-time, 40 hours per week, with flexible hours and hybrid working arrangements.

ASSUMPTION: The hybrid work arrangement and central London location offer a balance between collaboration and flexibility, with ample opportunities for professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the team or additional stakeholders

Key Assessment Areas:

  • Marketing experience and skills
  • Cultural fit and alignment with Wilmington plc's values
  • Problem-solving and analytical skills
  • Communication and interpersonal skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of your work, such as marketing campaigns or content pieces, to showcase your abilities
  • Research Wilmington plc and the role to demonstrate your understanding and enthusiasm

ATS Keywords: B2B marketing, campaign creation, email marketing, analytics, content creation, market research, brand consistency, team collaboration, creative thinking, detail-oriented, communication skills, organizational skills, proactive attitude, CRM tools, Google Analytics, basic design skills

ASSUMPTION: Wilmington plc's use of an ATS (Applicant Tracking System) indicates a structured interview process, with a focus on assessing candidates' marketing skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • CRM and marketing automation tools (e.g., Salesforce, HubSpot)
  • Google Analytics
  • Basic design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The required tools and technologies for this role are industry-standard and can be learned or improved upon with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Ambitious
  • Inclusive
  • Filled with integrity and curiosity

Work Style:

  • Collaborative
  • Adaptable and proactive
  • Data-driven and creative

Self-Assessment Questions:

  • Do you thrive in a collaborative, fast-paced environment?
  • Are you comfortable managing multiple projects and balancing creative thinking with data-driven decision-making?
  • Do you align with Wilmington plc's values of being ambitious, inclusive, and filled with integrity and curiosity?

ASSUMPTION: Wilmington plc's emphasis on cultural fit indicates a strong focus on hiring candidates who align with the company's values and work style.

⚠️ Potential Challenges

  • Managing multiple projects and balancing creative thinking with data-driven decision-making
  • Adapting to a fast-paced business environment
  • Working effectively in a hybrid work arrangement
  • Navigating a mid-sized company with opportunities for growth and collaboration

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development in a dynamic and collaborative work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike some marketing roles, this position requires experience in B2B marketing and a focus on data-driven decision-making
  • Wilmington plc's mid-sized company environment offers opportunities for growth and collaboration not found in larger enterprises
  • This role provides exposure to the full marketing mix, unlike specialized marketing roles that focus on a single channel or aspect of marketing

ASSUMPTION: The unique aspects of this role, such as its focus on B2B marketing and exposure to the full marketing mix, set it apart from similar marketing roles in the industry.

πŸ“ Sample Projects

  • Developing and executing an integrated marketing campaign for lead generation and brand visibility
  • Creating a whitepaper or case study to showcase the company's expertise and thought leadership
  • Conducting market research to inform marketing strategies and identify new opportunities

ASSUMPTION: The sample projects provided are relevant to the role's key responsibilities and offer insight into the day-to-day tasks and deliverables.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the broader marketing strategy?
  • How does Wilmington plc support the professional development and growth of its marketing team members?
  • What are the most rewarding and challenging aspects of working in the marketing team at Wilmington plc?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Wilmington plc foster an inclusive and collaborative work environment, particularly in a hybrid setting?

ASSUMPTION: The key questions to ask during the interview focus on understanding the role's context within the broader marketing strategy, the company's commitment to professional development, and the work environment and team dynamics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of your work, such as marketing campaigns or content pieces, to showcase your abilities
  • Research Wilmington plc and the role to demonstrate your understanding and enthusiasm
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.