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Marketing Executive

GI CERI LAB PVT LTD
Full-time
On-site
Bangalore, Karnātaka, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive

πŸ”Ή Company: GI CERI LAB PVT LTD

πŸ”Ή Location: Bengaluru, Karnataka, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-27

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies to drive company success
  • Planning and executing advertising campaigns and promotional events
  • Conducting market research and analyzing trends to inform marketing efforts
  • Building and maintaining relationships with media vendors and publishers
  • Monitoring campaign performance and reporting on progress
  • Collaborating with management to prepare budgets and monitor expenses

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Conceive and develop efficient and intuitive marketing strategies

βœ… Organize and oversee advertising/communication campaigns, exhibitions, and promotional events

βœ… Conduct market research and analysis to evaluate trends, brand awareness, and competition

βœ… Initiate and control surveys to assess customer requirements and satisfaction

βœ… Write copy for diverse marketing distributions (brochures, press releases, website material, etc.)

βœ… Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

βœ… Monitor progress of campaigns using various metrics and submit reports of performance

βœ… Collaborate with managers in preparing budgets and monitoring expenses

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and ongoing analysis to optimize marketing efforts.

🎯 Required Qualifications

Education: BSc/BA in marketing, business administration, or a relevant discipline

Experience: Proven experience as a marketing executive or in a similar role

Required Skills:

  • Good understanding of market research techniques, data analysis, and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software (e.g., CRM)
  • Familiarity with social media and web analytics (e.g., WebTrends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness

Preferred Skills:

  • Experience with specific marketing tools or platforms
  • Fluency in additional languages

ASSUMPTION: While the required skills are essential for this role, a willingness to learn and adapt is also crucial for success.

πŸ’° Compensation & Benefits

Salary Range: INR 5,00,000 - 8,00,000 per annum (Estimated based on industry standards for the role and location)

Benefits:

  • Health insurance
  • Retirement benefits
  • Performance-based bonuses

Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The company operates in the laboratory equipment and services sector, with a focus on research and development.

Company Size: GI CERI LAB PVT LTD is a mid-sized company, with a team of around 100-250 employees, providing opportunities for collaboration and growth.

Founded: The company was founded in 2010, with a history of innovation and growth in the industry.

Company Description:

  • Focused on providing high-quality laboratory equipment and services
  • Committed to research and development to drive industry innovation
  • Dedicated to building strong customer relationships and ensuring client satisfaction

Company Specialties:

  • Laboratory equipment manufacturing
  • Laboratory services and solutions
  • Research and development in laboratory technologies

Company Website: https://www.gicerilab.com/

ASSUMPTION: GI CERI LAB PVT LTD is a well-established company in the laboratory equipment and services sector, with a strong focus on innovation and customer satisfaction.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to grow their career in a dynamic industry.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and collaborate with various departments, including Sales and Product Development.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

  • Potential career progression to Senior Marketing Executive or Marketing Manager roles
  • Opportunities to gain experience in a diverse range of marketing activities and campaigns
  • Chances to work on innovative projects and contribute to the company's growth

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on cutting-edge projects in the laboratory equipment and services sector.

🌍 Location & Work Environment

Office Type: The company operates a modern, well-equipped office in Bengaluru, with a collaborative and innovative work environment.

Office Location(s): GI CERI LAB PVT LTD is headquartered in Bengaluru, with additional offices in other major Indian cities.

Geographic Context:

  • Bengaluru is a major tech hub and the capital of the Indian state of Karnataka
  • The city offers a vibrant culture, diverse dining options, and numerous recreational activities
  • Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate project demands and team meetings.

ASSUMPTION: The work environment at GI CERI LAB PVT LTD is collaborative and innovative, with a strong focus on driving industry progress through research and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the marketing team or other relevant stakeholders

Key Assessment Areas:

  • Marketing strategy and planning
  • Campaign execution and project management
  • Data analysis and interpretation
  • Communication and interpersonal skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research the company and industry to demonstrate your knowledge and enthusiasm
  • Practice common marketing interview questions and brush up on your data analysis skills

ATS Keywords: Marketing strategy, advertising campaigns, market research, customer surveys, copywriting, media relations, campaign monitoring, budget management, data analysis, strategic planning, communication skills, organizational skills, time management, creativity, commercial awareness, MS Office proficiency

ASSUMPTION: The interview process at GI CERI LAB PVT LTD is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

πŸ› οΈ Tools & Technologies

  • MS Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Web analytics tools (e.g., Google Analytics)
  • Market research tools (e.g., SurveyMonkey, Typeform)

ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer focus
  • Collaboration
  • Integrity
  • Accountability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, innovative environment?
  • Are you comfortable working collaboratively and adapting to change?
  • Do you have a strong data-driven approach to decision making?

ASSUMPTION: GI CERI LAB PVT LTD values candidates who are passionate about innovation, customer focus, and collaboration, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

  • Managing multiple projects and campaigns simultaneously
  • Adapting to a fast-paced, dynamic work environment
  • Working with diverse stakeholders and managing expectations
  • Keeping up with industry trends and best practices in marketing

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong project management, communication, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Specialist or Marketing Coordinator position, with a focus on campaign execution and project management
  • Unlike some marketing roles, this position requires a strong analytical skill set and a data-driven approach to decision making
  • Career progression in this role could lead to Senior Marketing Executive or Marketing Manager positions, with opportunities to specialize in specific marketing channels or functions

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on data analysis and strategic planning sets it apart and offers unique opportunities for growth and development.

πŸ“ Sample Projects

  • Developing and executing a targeted social media campaign to increase brand awareness
  • Conducting market research to identify new opportunities for product expansion
  • Creating and distributing a press release to announce a new product launch

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the marketing department currently?
  • How does this role fit into the company's long-term growth plans?
  • What opportunities are there for professional development and career growth within the company?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research the company and industry to demonstrate your knowledge and enthusiasm
  • Follow up with a thank-you note after your interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.