📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: AccorHotel
🔹 Location: Chennai, Tamil Nadu, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across various channels
- Creating compelling content for marketing materials and managing social media presence
- Analyzing marketing data and collaborating with cross-functional teams to ensure consistent brand messaging
- Planning and coordinating marketing events and managing relationships with external vendors
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving business growth through effective marketing strategies.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns across digital, print, and social media platforms
✅ Create compelling content for marketing materials, website, social media, and other communication platforms
✅ Manage and optimize social media presence to increase engagement and brand awareness
✅ Analyze marketing data and prepare reports to measure campaign effectiveness and ROI
✅ Collaborate with cross-functional teams to ensure consistent brand messaging and communication
✅ Plan and coordinate marketing events, trade shows, and product launches
✅ Monitor industry trends and competitor activities to inform marketing strategies
✅ Manage relationships with external vendors and agencies
✅ Contribute to the development of the overall marketing budget and ensure cost-effective utilization of resources
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven analysis to maximize marketing impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-2 years of experience in marketing and communications roles
Required Skills:
- Proven track record in developing and implementing successful marketing strategies
- Strong proficiency in digital marketing platforms, including social media, email marketing, and content management systems
- Excellent analytical skills with the ability to interpret data and generate actionable insights
- Outstanding written and verbal communication skills
- Proficiency in graphic design software, such as Adobe Creative Suite
- Strong project management skills with the ability to manage multiple projects simultaneously
- Up-to-date knowledge of current marketing trends and best practices
- Ability to work collaboratively in a fast-paced, dynamic environment
- Excellent time management and organizational skills
- Creativity and innovative thinking in developing marketing solutions
Preferred Skills:
- Fluency in multiple languages
- Experience in the hospitality industry
ASSUMPTION: While a background in the hospitality industry is not strictly required, it may provide a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: INR 400,000 - 600,000 per annum (Estimated based on industry standards for entry-level to mid-level marketing roles in Chennai)
Benefits:
- Medical insurance
- Employee discounts on hotel stays and F&B
- Opportunities for career growth and development
- Performance-based bonuses
Working Hours: Full-time (40 hours/week), with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Accor is a world-leading hospitality group with over 360,000 employees across more than 110 countries, offering a diverse range of brands and properties.
Company Size: Accor has 10,001+ employees globally, providing a large and dynamic work environment with ample opportunities for growth and development.
Founded: Accor was founded in 1967 and has since grown into a global leader in the hospitality industry.
Company Description:
- Accor is committed to driving positive change through business ethics, environmental sustainability, diversity, inclusion, and community engagement.
- The company offers a diverse range of brands and properties, from luxury hotels to smart economy options, resorts to residences.
- Accor's success is built on its commitment to placing people first and nurturing a genuine passion for service.
Company Specialties:
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's extensive global presence and diverse portfolio of brands provide ample opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years of experience)
Reporting Structure: The Marketing Executive will report directly to the Director of Marketing or a similar role within the organization.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to senior marketing roles within the organization
- Expansion into other areas of the business, such as sales or revenue management
- International assignments and exposure to different markets and cultures
ASSUMPTION: The Marketing Executive role offers a clear path for career progression within the hospitality industry, with opportunities for growth and development both within and beyond the marketing function.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with a collaborative and dynamic work culture.
Office Location(s): Novotel Chennai Chamiers Road, India
Geographic Context:
- Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historic landmarks, and vibrant food scene.
- The city offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major metropolitan areas in India.
- Chennai has a tropical climate, with hot and humid weather throughout the year, and is prone to heavy rainfall during the monsoon season.
Work Schedule: Full-time (40 hours/week), with flexibility to work additional hours as needed to meet project deadlines. The work schedule may vary depending on the specific needs of the business and the candidate's role within the organization.
ASSUMPTION: The work environment at Accor is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The company values diversity and inclusion, and fosters a culture of continuous learning and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or other team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing and communication skills
- Analytical and problem-solving abilities
- Creativity and innovation
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and communication skills, as well as any relevant experience in the hospitality industry.
- Prepare examples of successful marketing campaigns you have developed and executed, and be ready to discuss the strategies and tactics you used to achieve your objectives.
- Demonstrate your understanding of Accor's brand and values, and explain how your skills and experience align with the company's mission and culture.
ATS Keywords: Marketing, Communications, Digital Marketing, Social Media, Content Creation, Data Analysis, Project Management, Graphic Design, Time Management, Organizational Skills, Creativity, Innovative Thinking, Hospitality, Accor
ASSUMPTION: The application process for this role may vary depending on the specific needs of the business and the candidate's qualifications. It is essential to tailor your application materials to the specific requirements of the role and the company.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's qualifications and the organization's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
- Passionate about delivering exceptional customer experiences
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with diverse teams and adapting to different cultures?
- Do you have a passion for delivering exceptional customer experiences and a commitment to continuous learning and development?
ASSUMPTION: Accor values diversity and inclusion, and fosters a culture of continuous learning and development. The company seeks candidates who are adaptable, collaborative, and passionate about delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with diverse teams and stakeholders, including external vendors and agencies
- Keeping up with the latest marketing trends and best practices
ASSUMPTION: The Marketing Executive role requires strong project management skills, adaptability, and the ability to work effectively with diverse teams and stakeholders. The successful candidate will be able to manage multiple projects and deadlines simultaneously and keep up with the latest marketing trends and best practices.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on day-to-day marketing tasks and execution, with less strategic involvement than the Marketing Executive role.
- Marketing Manager: Oversees the marketing function and team, with more strategic and leadership responsibilities than the Marketing Executive role.
- Digital Marketing Specialist: Specializes in digital marketing channels and tactics, with a more narrow focus than the Marketing Executive role.
ASSUMPTION: The Marketing Executive role offers a unique blend of strategic and tactical marketing responsibilities, with the opportunity to work across a wide range of channels and platforms.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel opening
- Analyzing marketing data to identify trends and opportunities for growth and optimization
- Managing relationships with external vendors and agencies to ensure consistent brand messaging and communication
ASSUMPTION: The Marketing Executive role offers a diverse range of projects and responsibilities, with the opportunity to work on strategic initiatives that drive business growth and enhance brand awareness.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the organization?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for professional development and growth within the organization?
- How does Accor support work-life balance for its employees?
ASSUMPTION: The interview process is an opportunity to learn more about the role, the team, and the organization, and to assess whether the position aligns with your career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your marketing and communication skills, as well as any relevant experience in the hospitality industry.
- Prepare examples of successful marketing campaigns you have developed and executed, and be ready to discuss the strategies and tactics you used to achieve your objectives.
- Demonstrate your understanding of Accor's brand and values, and explain how your skills and experience align with the company's mission and culture.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
