🔹 Job Title: Marketing Executive, CE (m/f/d)
🔹 Company: SharkNinja
🔹 Location: Frankfurt (3 days in the office)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🚀 Job Overview
Key aspects of this role include:
1. Campaign Planning & Execution: Assist in planning and executing integrated marketing campaigns across digital, social, print, and in-store channels.
2. Content Creation: Create engaging content for social media, email marketing, and website updates.
3. Collaboration: Coordinate with designers, copywriters, and agencies to develop campaign assets.
4. Performance Analysis: Analyze campaign performance and provide actionable insights using tools like Google Analytics, Meta Business Suite, and CRM platforms.
5. Trade Marketing: Support trade marketing activities and promotional events.
*ASSUMPTION:* This role requires a dynamic, creative, and driven individual who thrives in a fast-paced environment and is passionate about brand storytelling, digital marketing, and data-driven strategy.
📋 Key Responsibilities
✅ Campaign Planning & Execution:
- Assist in planning and executing integrated marketing campaigns across digital, social, print, and in-store channels.
- Collaborate with cross-functional teams to develop and implement campaign strategies.
*ASSUMPTION:* This role involves working closely with various teams to ensure campaigns align with overall marketing objectives and brand guidelines.
✅ Content Creation:
- Create engaging content for social media, email marketing, and website updates.
- Ensure content is on-brand, SEO-optimized, and resonates with target audiences.
*ASSUMPTION:* A strong understanding of content creation and optimization is essential for success in this role.
✅ Collaboration:
- Coordinate with designers, copywriters, and agencies to develop campaign assets.
- Ensure all assets align with campaign objectives and brand guidelines.
*ASSUMPTION:* Effective collaboration and communication skills are crucial for successful project management in this role.
✅ Performance Analysis:
- Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and CRM platforms.
- Provide actionable insights and recommendations to optimize future campaigns.
*ASSUMPTION:* Familiarity with data analysis and interpretation is vital for driving informed decision-making in this role.
✅ Trade Marketing:
- Support trade marketing activities and promotional events.
- Collaborate with sales and retail teams to ensure brand visibility and customer engagement.
*ASSUMPTION:* Experience in trade marketing or a related field can be beneficial for success in this role.
🎯 Required Qualifications
Education:
- A degree in Marketing, Communications, Business, or a related field.
Experience:
- 1-3 years of marketing experience, preferably within FMCG, retail, or lifestyle brands.
Required Skills:
- Strong copywriting and content creation skills.
- Working knowledge of digital marketing tools (e.g., Meta Ads, Google Ads, Mailchimp, Shopify/CMS).
- Analytical mindset with the ability to interpret campaign data and make recommendations.
- Excellent communication and project management skills.
- Fluency in German and English.
Preferred Skills:
- Knowledge of the consumer goods industry.
- Experience with CRM platforms and marketing automation tools.
- Familiarity with the German market and consumer behavior.
*ASSUMPTION:* A combination of relevant education, experience, and skills is essential for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the Frankfurt region)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- Product discounts
Working Hours: Full-time, 40 hours per week, with flexibility for remote work (3 days in the office)
*ASSUMPTION:* The salary range and benefits package are competitive for the Frankfurt region and reflect the company's commitment to employee well-being and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods and Product Marketing
Company Size: 1,001-5,000 employees
Founded: 1994
Headquarters: Needham, MA, USA
Description: SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
Specialties: Consumer Goods and Product Marketing
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (3 days in the office)
Growth Opportunities:
- Potential career progression to Senior Marketing Executive or similar roles.
- Opportunities to work on high-impact projects and gain exposure to various aspects of marketing.
- Access to professional development and training programs.
*ASSUMPTION:* This role offers growth opportunities for motivated individuals looking to advance their careers in marketing.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office)
Office Location: Frankfurt, Germany
Geographic Context:
- Frankfurt is the fifth-largest city in Germany and a major financial and cultural hub.
- The city offers a high quality of life, with a rich cultural scene, excellent public transportation, and numerous recreational opportunities.
Work Schedule:
- The hybrid work arrangement allows for flexibility and a better work-life balance.
- The role requires occasional travel to other SharkNinja offices or client sites.
*ASSUMPTION:* The hybrid work arrangement caters to the needs of modern professionals seeking a balance between office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-person or virtual interviews with the hiring manager and relevant team members.
4. Final interview with senior leadership.
Key Assessment Areas:
- Marketing campaign planning and execution.
- Content creation and optimization.
- Data analysis and interpretation.
- Collaboration and communication skills.
- Cultural fit and alignment with SharkNinja's values.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare examples of successful marketing campaigns you've worked on and the results you achieved.
3. Familiarize yourself with SharkNinja's products, brand, and marketing strategies.
4. Practice your data analysis and presentation skills, as these will be crucial for success in this role.
5. Research the German market and consumer behavior to demonstrate your understanding of the local context.
*ASSUMPTION:* A well-prepared and tailored application, along with strong interview performance, will increase your chances of securing this role.
🛠️ Tools & Technologies
- Digital marketing tools (e.g., Meta Ads, Google Ads, Mailchimp, Shopify/CMS)
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Google Analytics
- Meta Business Suite
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION:* Familiarity with these tools and a willingness to learn new technologies will be beneficial for success in this role.
Work Style:
- Fast-paced and dynamic environment
- Cross-functional team collaboration
- Data-driven decision-making
- Continuous learning and improvement
- Strong focus on results and impact
Self-Assessment Questions:
1. How do you align with SharkNinja's values, particularly 'Innovation' and 'Consumer-centricity'?
2. Describe your experience working in a fast-paced, cross-functional team environment.
3. How do you approach data-driven decision-making and continuous learning?
*ASSUMPTION:* Applicants should carefully consider how their personal values, work style, and experiences align with SharkNinja's company culture and the specific requirements of this role.
⚠️ Potential Challenges
1. Language Barrier: Fluency in both German and English is required for this role. Applicants may face language barriers in communication and collaboration with local teams and stakeholders.
2. Market-specific Knowledge: Understanding the German market and consumer behavior is crucial for success in this role. Applicants may need to invest time in learning about the local market dynamics.
3. Work-life Balance: The hybrid work arrangement may require applicants to balance office collaboration with remote work responsibilities, which can be challenging for some individuals.
4. Fast-paced Environment: The dynamic and fast-paced nature of the role may be overwhelming for applicants not accustomed to high-pressure, deadline-driven work environments.
*ASSUMPTION:* Applicants should carefully consider these potential challenges and assess their ability to overcome them before applying for this role.
📈 Similar Roles Comparison
1. Marketing Manager vs. Marketing Executive:
- Marketing Manager: Typically oversees a team of marketing professionals, while the Marketing Executive focuses on executing campaigns and contributing to strategic planning.
- Marketing Manager: Requires more experience and leadership skills, while the Marketing Executive role emphasizes hands-on campaign management and execution.
2. Germany vs. International Markets:
- Germany: Offers a large and established consumer market with unique cultural nuances and consumer behavior.
- International Markets: Provide diverse consumer bases and varying market dynamics, requiring applicants to adapt their strategies accordingly.
3. Career Path Comparison:
- Marketing Executive: Often serves as a stepping stone to senior marketing roles or specialized marketing positions.
- Marketing Manager: Typically leads to director-level roles or functional expertise in marketing, such as brand management or product marketing.
*ASSUMPTION:* Applicants should carefully consider these comparisons and assess which role and career path best align with their long-term goals and aspirations.
📝 Sample Projects
1. Campaign Planning & Execution:
- Develop and execute a multi-channel marketing campaign for a new product launch, targeting German consumers aged 18-35.
- Collaborate with cross-functional teams to create engaging content, design eye-catching visuals, and optimize campaign performance.
2. Content Creation & Optimization:
- Create SEO-optimized blog posts and social media content targeting German consumers interested in home organization and cleaning solutions.
- Analyze content performance and optimize future content based on user engagement and SEO metrics.
3. Performance Analysis & Reporting:
- Analyze campaign performance data using Google Analytics and other tools to identify trends, optimize campaigns, and provide actionable insights.
- Prepare and present campaign performance reports to stakeholders, highlighting key metrics, trends, and recommendations.
*ASSUMPTION:* Applicants should prepare examples of relevant projects that demonstrate their skills and experiences in marketing campaign planning, content creation, and performance analysis.
❓ Key Questions to Ask During Interview
1. Role Responsibilities:
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy and company objectives?
2. Team & Collaboration:
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What is the team structure, and how does this role fit into the broader marketing organization?
3. Company Culture & Values:
- How does the company's culture and values influence day-to-day work and decision-making?
- What are the most important aspects of the company's culture that applicants should be aware of?
4. Growth & Development:
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does the company support the career advancement of its employees?
5. Work-life Balance:
- How does the company promote work-life balance, particularly for hybrid and remote workers?
- What resources and support are available to help employees manage their work-life balance effectively?
*ASSUMPTION:* Applicants should prepare thoughtful questions that demonstrate their interest in the role, the company, and their long-term career goals.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare examples of successful marketing campaigns you've worked on and the results you achieved.
4. Familiarize yourself with SharkNinja's products, brand, and marketing strategies.
5. Practice your data analysis and presentation skills, as these will be crucial for success in this role.
6. Research the German market and consumer behavior to demonstrate your understanding of the local context.
7. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
