Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Expleo

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand-building and lead-generation campaigns to attract new customers and grow business.
• Collaborating with cross-functional teams to create targeted campaigns and manage customer profiling.
• Leveraging digital channels and search engine tools to find business leads and opportunities.
• Conducting market analysis and presenting campaign goals and objectives to internal stakeholders.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive marketing efforts and achieve business growth.

📋 Key Responsibilities

✅ Understanding technology and engineering service/solution offering and devising & executing brand-building and lead-generation campaigns to generate and nurture sales-qualified leads in the identified markets.

✅ Create and update customer profiling for launching targeted campaigns.

✅ Must take ownership and accountability for formulating a campaign plan targeting existing clients and prospects - work closely with pre-sales, solution, and sales teams.

✅ Ability to identify the right marketing channel for branding and lead generation campaigns.

✅ Must be efficient in handling inbound queries as well - through email and phone.

✅ Ability to manage marketing communication to attract and influence customers/prospective clients.

✅ Provide support for building the content marketing engine.

✅ Conduct customer, competitor, and solution analysis to understand the market better and aid in packaging the solution offering

✅ Contributes to teams success by accomplishing related results and by supporting peers.

✅ Collate and interpret campaign data to achieve set campaign objectives.

✅ Present the campaign goals and objectives to the internal stakeholders.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis to maximize marketing impact and drive business growth.

🎯 Required Qualifications

Education: Bachelor’s degree in commerce or a similar relevant field

Experience: 10 - 15 years of relevant work experience

Required Skills:

• Excellent communication, interpersonal, and presentation skills
• Networking skills
• Bold attitude and a pursuer mentality
• Calm temperament and ability to handle challenges
• Proven track record in driving account-based marketing programmes, events marketing, digital/social media marketing and brand building campaigns.

Preferred Skills:

• Experience in the engineering or technology sector
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong background in marketing, particularly in B2B environments, and a proven track record of driving successful campaigns are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a similar role and experience level)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST)

ASSUMPTION: The salary range is an estimate based on industry standards for a similar role and experience level in Bangalore. Actual compensation may vary based on factors such as skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 10,001+ employees (Global), 15,475 employees (LinkedIn)

Founded: 1966

Company Description:

• Expleo is a global engineering, technology, and consulting service provider that partners with leading organizations to guide them through their business transformation, helping them achieve operational excellence and future-proof their businesses.
• The company benefits from over 50 years of experience developing complex products, optimizing manufacturing processes, and ensuring the quality of information systems.
• Expleo's mission is to fast-track innovation through each step of the value chain by leveraging its deep sector knowledge and wide-ranging expertise in fields including AI engineering, digitalisation, hyper-automation, cybersecurity, and data science.

Company Specialties:

• Aerospace
• Automotive
• Defense
• Space
• Industry
• Transportation
• Naval
• Systems
• Bank & Financial services
• Quality assurance
• Consulting
• Healthcare
• Retail & Logistics
• Media & Telecom
• Insurance
• Public Sector
• Business Agility
• Management Consulting
• Digital transformation
• Aeronautics
• Pharma
• and Technology

Company Website: expleo.com

ASSUMPTION: Expleo's extensive global footprint and diverse expertise make it an attractive employer for marketing professionals seeking to work in a dynamic, international environment.

📊 Role Analysis

Career Level: Experienced professional

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior marketing leader.

Work Arrangement: On-site, full-time position with the possibility of occasional remote work.

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department.
• Expansion into other areas of the business, such as sales or product management.
• International assignments or relocation opportunities, given Expleo's global presence.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and cosmopolitan culture.
• The city offers a mix of urban and suburban living options, with a range of amenities and recreational activities.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST) with occasional flexibility for remote work.

ASSUMPTION: Bangalore's vibrant tech industry and cosmopolitan culture make it an attractive location for marketing professionals seeking to work in a dynamic, international environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and/or other marketing team members
• Final round interviews with senior leadership or other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign planning
• Communication and presentation skills
• Data analysis and interpretation
• Industry knowledge and market awareness
• Cultural fit and alignment with Expleo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your approach to marketing campaigns, data-driven decision-making, and stakeholder management.
• Research Expleo's industry specialties and be ready to demonstrate your understanding of the company's business and target markets.
• Prepare questions to ask the interviewer about the role, team dynamics, or company culture to show your interest and engagement.

ATS Keywords: Marketing, Campaign Planning, Brand Building, Lead Generation, Customer Profiling, Market Analysis, Digital Marketing, Social Media Marketing, Events Marketing, Account-Based Marketing, Customer Relationship Management, CRM, Sales Enablement, Stakeholder Management, Data Analysis, Marketing Communication, Content Marketing

ASSUMPTION: Expleo's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on identifying strong communicators and effective team players.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Project)
• Design and creative tools (e.g., Adobe Creative Suite, Canva, Sketch)

ASSUMPTION: Expleo's marketing team uses a mix of marketing automation, CRM, and project management tools to streamline workflows, track performance, and collaborate effectively.

👔 Cultural Fit Considerations

Company Values:

• Bold: Expleo encourages employees to think creatively and take calculated risks to drive innovation and growth.
• Reliable: The company is committed to delivering high-quality, consistent results that meet or exceed client expectations.
• Integrity: Expleo conducts business ethically and with transparency, fostering a culture of trust and accountability.
• Collaborative: The company values teamwork, knowledge sharing, and cross-functional collaboration to drive success.
• Responsible: Expleo is committed to acting sustainably and contributing positively to society and the environment.

Work Style:

• Expleo's work environment is dynamic, fast-paced, and data-driven, with a focus on continuous improvement and innovation.
• The company values initiative, proactivity, and a strong work ethic.
• Expleo fosters a culture of open communication, active listening, and regular feedback.
• The company encourages employees to take ownership of their roles and contribute to the organization's success.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment, and are you comfortable with ambiguity and change?
• Are you comfortable working with cross-functional teams and managing multiple stakeholders?
• Do you have a strong sense of ownership and accountability, and are you proactive in driving results?
• Are you comfortable with data-driven decision-making and using analytics to inform marketing strategies?
• Do you align with Expleo's values, and are you committed to acting with integrity and contributing positively to society?

ASSUMPTION: Expleo's culture values boldness, reliability, integrity, collaboration, and responsibility, seeking candidates who embody these qualities and are committed to driving business growth and making a positive impact.

⚠️ Potential Challenges

• Managing a large volume of inbound queries and ensuring timely responses.
• Balancing multiple marketing campaigns and projects simultaneously.
• Keeping up with industry trends and best practices in digital marketing and customer relationship management.
• Navigating a large, global organization with complex reporting structures and decision-making processes.
• Adapting to changes in marketing strategies, priorities, or target markets.

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Marketing Manager, Tech Industry: This role focuses more on strategic planning and team management, while the Marketing Executive role is more focused on tactical execution and campaign management.
• Product Marketing Manager, Software Industry: This role requires a deep understanding of product features and benefits, while the Marketing Executive role is more focused on market trends, customer insights, and competitive analysis.
• Marketing Specialist, Consumer Goods Industry: This role may involve more hands-on creative work and content development, while the Marketing Executive role is more focused on campaign strategy, data analysis, and stakeholder management.

ASSUMPTION: Each marketing role has its unique focus and requirements, but all share a common goal of driving business growth through effective marketing strategies and campaigns.

📝 Sample Projects

• Developing and executing a targeted account-based marketing (ABM) campaign to generate qualified leads and drive revenue growth for a key strategic account.
• Conducting market research and analysis to identify new business opportunities and inform marketing strategies for a specific vertical or geographic region.
• Managing a large-scale events marketing campaign, including vendor management, logistics, and on-site execution, to drive brand awareness and generate leads.

ASSUMPTION: These sample projects demonstrate the range of marketing activities and responsibilities required for this role, from strategic planning and analysis to tactical execution and event management.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Expleo support the professional development and growth of its marketing team members?
• What are the most significant marketing challenges facing the company, and how can this role contribute to addressing them?
• How does Expleo measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions help applicants better understand the role's context, expectations, and opportunities for growth within Expleo's marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your ability to drive brand-building and lead-generation campaigns, manage marketing communication, and support content marketing efforts.
• Prepare for your interview by researching Expleo's industry specialties, business, and target markets, and be ready to discuss your approach to marketing campaigns, data-driven decision-making, and stakeholder management.
• If selected for an in-depth interview, be prepared to present a sample marketing campaign plan or analysis, demonstrating your strategic thinking and ability to execute effective marketing initiatives.
• Follow up with the hiring manager or HR representative within one week after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.