Marketing Executive (Copywriter) FTC

📌 Core Information

🔹 Job Title: Marketing Executive (Copywriter) FTC

🔹 Company: FutureLearn Ltd

🔹 Location: Prague, Czechia (Remote)

🔹 Job Type: Full-time, Fixed-Term Contract

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (On-site in Prague, Czechia)

🚀 Job Overview

Key aspects of this role include:

• Planning and delivering multi-channel marketing campaigns
• Writing engaging copy for digital platforms to attract new learners
• Collaborating with the marketing team and managing projects
• Supporting lead generation and revenue growth for FutureLearn and partner courses
• Contributing to strategic copywriting projects and process improvement

ASSUMPTION: This role requires a strong focus on copywriting and project management skills, with the ability to work effectively across multiple channels and teams.

📋 Key Responsibilities

✅ Plan and deliver multi-channel marketing campaigns, including social media, CRM, SEO, paid media, and events

✅ Write engaging copy for digital platforms, such as social media, email, and blogs, to attract new learners and enhance conversion

✅ Collaborate with the creative lead to craft and share creative briefs, and manage projects efficiently using project management tools

✅ Provide regular reports on campaign outcomes and channel performance using reporting tools like Looker

✅ Support partner marketing and events, acting as a point of contact for partners and assisting in event planning

✅ Contribute to strategic copywriting projects and process improvement initiatives

ASSUMPTION: This role requires a good understanding of multiple marketing channels and the ability to manage projects effectively while building strong relationships across teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: At least one year of experience in a marketing role, with hands-on experience writing SEO-informed copy across digital channels. Knowledge of the education sector is an advantage.

Required Skills:

• Excellent communication and organizational skills
• Strong attention to detail and high-quality work
• Strong time management skills and ability to meet deadlines
• Ability to manage multiple projects and build relationships across teams
• Resilience under pressure and ability to prioritize multiple stakeholder requests
• Confidence in analyzing and sharing data to inform decisions

Preferred Skills:

• Experience with project management tools
• Knowledge of the education sector
• Fluency in multiple languages

ASSUMPTION: While the role is broad, strong copywriting skills are essential, and candidates should have experience in a marketing role with a focus on digital channels.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 35,000 - 45,000 CZK per month, based on industry standards for entry-level marketing roles in Prague, Czechia. This is an estimate, and the actual salary may vary based on experience and qualifications.

Benefits:

• Flexible working hours
• Remote work options
• Professional development opportunities
• Competitive salary and benefits package

Working Hours: Full-time, with flexible working hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Prague, Czechia. The actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: FutureLearn is a global learning platform that delivers top online courses from world-leading universities and brands. They focus on transforming access to education and empowering learners to change the world.

Company Size: FutureLearn has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: FutureLearn was founded in 2012 and is headquartered in London, England, with offices in Prague, Czechia.

Company Description:

• FutureLearn offers online degrees, microcredentials, and short courses from world-class educators
• They focus on social learning, workplace learning, and career advancement
• FutureLearn is committed to diversity and inclusion, with a mission to transform access to education

Company Specialties:

• Online Education
• Education
• Workplace Learning
• Professional Development
• Lifelong Learning
• Social Learning
• Online Learning
• Corporate Learning
• Edtech
• Career Advancement

Company Website: futurelearn.com

ASSUMPTION: FutureLearn is a global leader in online education, offering a wide range of courses and degrees from prestigious partners. They prioritize diversity, inclusion, and lifelong learning.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates with 0-2 years of experience in marketing or a related field.

Reporting Structure: The Marketing Executive (Copywriter) reports to the Head of Marketing Operations and occasionally supports the Marketing Director with ad-hoc projects.

Work Arrangement: This role is hybrid, with a requirement to work on-site in Prague, Czechia, and the option to work remotely.

Growth Opportunities:

• Developing a strong portfolio of marketing campaigns and copywriting projects
• Gaining experience in a global learning platform and working with world-class partners
• Advancing to a senior marketing role or specializing in a specific area of marketing

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: FutureLearn's Prague office is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): Prague, Czechia

Geographic Context:

• Prague is the capital and largest city of the Czech Republic
• The city is known for its rich history, culture, and architecture
• Prague offers a high quality of life, with affordable housing and a vibrant cultural scene

Work Schedule: Full-time, with flexible working hours and the option to work remotely

ASSUMPTION: Prague offers a unique blend of history and modernity, providing an attractive work environment for professionals in the tech and education sectors.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Head of Marketing Operations or another senior team member

Key Assessment Areas:

• Copywriting skills and portfolio
• Project management experience and skills
• Communication and collaboration abilities
• Cultural fit and alignment with FutureLearn's values

Application Tips:

• Highlight relevant marketing experience and copywriting samples in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with FutureLearn's mission
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: Marketing, Copywriting, Campaign Management, Project Management, Social Media, CRM, SEO, Paid Media, Events, Education, Learning Platform, Online Learning, Professional Development, Lifelong Learning

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Jira)
• Content management systems (e.g., WordPress, Drupal, or Adobe Experience Manager)
• Social media platforms (e.g., Facebook, Twitter, LinkedIn, and Instagram)
• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• SEO tools (e.g., Google Search Console, SEMrush, or Ahrefs)
• Paid media platforms (e.g., Google Ads, Facebook Ads, or LinkedIn Ads)
• Reporting tools (e.g., Google Analytics, Looker, or Tableau)

ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the organization's requirements.

👔 Cultural Fit Considerations

Company Values:

• Transforming access to education
• Empowering learners to change the world
• Fostering a diverse and inclusive community

Work Style:

• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with FutureLearn's mission to transform access to education?
• How do you approach working collaboratively with diverse teams?
• How do you stay up-to-date with industry trends and best practices in marketing?

ASSUMPTION: FutureLearn values candidates who are passionate about lifelong learning, committed to diversity and inclusion, and eager to contribute to their mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working effectively with remote team members and stakeholders
• Balancing the demands of both B2C and B2B marketing campaigns

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Junior Marketing Specialist or Marketing Coordinator position, with a focus on copywriting and campaign management
• Unlike other marketing roles, this position requires a strong understanding of multiple marketing channels and the ability to manage projects effectively
• Career progression may include advancing to a senior marketing role or specializing in a specific area of marketing

ASSUMPTION: This role offers a unique opportunity to gain experience in a global learning platform and work with world-class partners.

📝 Sample Projects

• Developing a marketing campaign to promote a new online degree program
• Creating engaging social media content to drive learner engagement and enrollment
• Managing a partner event to showcase FutureLearn's offerings and generate leads

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to FutureLearn's mission and goals?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does the marketing team collaborate and support each other in achieving success?
• What opportunities are there for professional growth and development within the marketing team and the broader organization?
• How does FutureLearn support work-life balance and employee well-being?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and copywriting samples
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.