📌 Core Information
🔹 Job Title: Marketing Executive – Customer Communication
🔹 Company: Radius Limited
🔹 Location: Crewe, Cheshire East, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing in-life communication channels across five business units
- Generating upsell opportunities through targeted campaigns
- Creating Salesforce email templates for sales staff
- Collaborating with sales and customer support teams for consistent customer experience
- Implementing customer retention strategies
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on customer engagement and upselling opportunities.
📋 Key Responsibilities
✅ Build and maintain in-life communication channels across five business units, from onboarding through to renewal and resignation
✅ Focus on generating upsell opportunities through targeted campaigns and product awareness
✅ Create Salesforce email templates for sales staff to enhance customer communication
✅ Work closely with sales and customer support teams to deliver a consistent customer experience
✅ Implement customer retention strategies to ensure high levels of satisfaction and product adoption
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Educated to degree level or equivalent experience, ideally in Marketing
Experience: 2-5 years of experience in a business-to-business environment (desirable)
Required Skills:
- Strong copywriting skills and an eye for detail
- Understanding of Salesforce / Marketing Cloud (highly desirable)
- Some HTML experience or desire to learn
- Proven ability to work cross-functionally and engage with stakeholders
- Strong team player with initiative
- PC literate with strong Excel, Word, and PowerPoint skills
Preferred Skills:
- Experience in a global company
- Familiarity with fleet management or related industries
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of customer communication channels will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a Marketing Executive role in the UK)
Benefits:
- 24th in UK Top Track 100 company
- Rapidly expanding global company with an entrepreneurial mindset
- Internal talent development programme
- Secondment opportunities to work in international offices
- Innovative, technology-driven culture
Working Hours: Monday to Friday, 08:30am – 05:00pm (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in the UK. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, with a focus on fleet management, telematics, telecoms, and insurance
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with opportunities for growth and development
Founded: 1990, with over three decades of experience in the industry
Company Description:
- Radius is a global business services company that empowers businesses through a unique set of solutions, talented team, and an expansive network of specialist partners
- The company operates in 19 countries across five continents, delivering solutions to businesses of all sizes
- Radius is committed to developing its people and allowing them to grow within the company, helping them become experts in their chosen area and potential leaders for the future
Company Specialties:
- Fuel card reseller
- Business services
- Telematics
- Fleet insurance
- Business insurance
- Telecoms
- Mobile phones
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius is a well-established company with a strong global presence, offering a diverse range of services and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: This role will report directly to the Marketing Manager and work closely with sales, customer support, and other internal teams
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future
Growth Opportunities:
- Internal talent development programme
- Secondment opportunities to work in international offices
- Progression to senior marketing roles within the company
ASSUMPTION: This role offers strong potential for career growth and development within the company, as well as the opportunity to gain international experience through secondment opportunities.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with on-site amenities
Office Location(s): Radius Campus, Emperor Way, Crewe, CW1 6BD, GB
Geographic Context:
- Crewe is a town in Cheshire East, located in the North West of England
- The town offers a mix of urban and rural living, with easy access to major cities such as Manchester and Liverpool
- Crewe has a rich industrial history and is home to a diverse range of businesses and industries
Work Schedule: Monday to Friday, 08:30am – 05:00pm (40 hours per week), with flexibility for working from home or adjusting hours as needed
ASSUMPTION: The Crewe office provides a modern and professional work environment, with easy access to local amenities and transportation links.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face interview with the Marketing Manager and a member of the marketing team
- Final interview with the Head of Marketing or another senior member of the leadership team
Key Assessment Areas:
- Marketing and communication skills
- Customer focus and understanding of customer communication channels
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of customer communication channels and upselling opportunities
- Showcase your ability to work cross-functionally and engage with stakeholders
- Prepare examples of your previous marketing campaigns and their outcomes
ATS Keywords: B2B Marketing, Customer Communication, Salesforce, Copywriting, HTML, Team Player, PC Literacy, Excel, Word, PowerPoint, Fleet Management, Telematics, Telecoms, Insurance
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and communication skills, customer focus, and cultural fit.
🛠️ Tools & Technologies
- Salesforce / Marketing Cloud
- Microsoft Office Suite (Excel, Word, PowerPoint)
- HTML and other web development tools (desirable)
- Customer Relationship Management (CRM) software
ASSUMPTION: Familiarity with Salesforce / Marketing Cloud and Microsoft Office Suite is essential for this role, while experience with HTML and other web development tools would be an asset.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Entrepreneurial
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
Self-Assessment Questions:
- Do you have a proven track record of delivering successful marketing campaigns in a B2B environment?
- Are you a strong communicator with excellent copywriting skills?
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about delivering exceptional customer experiences?
ASSUMPTION: Radius values a customer-focused, innovative, and collaborative work environment, with a strong emphasis on delivering excellence and driving results.
⚠️ Potential Challenges
- Managing multiple business units with varying communication needs
- Balancing creative and strategic thinking with day-to-day tasks
- Working in a fast-paced and dynamic environment with tight deadlines
- Adapting to a large and diverse company with a strong global presence
ASSUMPTION: This role may present challenges in managing multiple priorities and working in a fast-paced environment, but it also offers significant opportunities for growth and development.
📈 Similar Roles Comparison
- This role differs from other marketing executive positions in its focus on customer communication and upselling opportunities across multiple business units
- Radius offers a unique opportunity to work in a global company with a strong presence in the fleet management and related industries
- Career progression in this role could lead to senior marketing positions within the company or secondment opportunities in international offices
ASSUMPTION: This role offers a unique opportunity to work in a global company with a strong focus on customer communication and upselling opportunities, providing a strong foundation for career growth and development.
📝 Sample Projects
- Developing and implementing a customer retention campaign for one of Radius' business units
- Creating targeted email marketing campaigns to drive upsell opportunities in the fleet management division
- Collaborating with the sales team to create tailored email templates for customer communication
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities that a Marketing Executive – Customer Communication might encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Radius?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Radius support the professional development of its marketing team members?
- What are the most challenging aspects of working in a global company with multiple business units?
- How does Radius measure the success of its marketing campaigns and customer communication strategies?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your previous marketing campaigns and their outcomes
- Follow up with the Radius talent team via talent@radius.com if you have any questions about the application process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
