📌 Core Information
🔹 Job Title: Marketing Executive – Customer Communication
🔹 Company: Radius Limited
🔹 Location: Crewe, Cheshire East, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing in-life communication channels across five business units
- Generating upsell opportunities through campaigns and product awareness
- Creating Salesforce email templates for sales staff
- Collaborating with sales and customer support teams for a consistent customer experience
- Implementing customer retention strategies to ensure high levels of satisfaction and product adoption
ASSUMPTION: This role requires a strong understanding of B2B marketing and customer communication, with a focus on driving customer engagement and revenue growth through effective communication strategies.
📋 Key Responsibilities
✅ Building and maintaining in-life communication channels across five business units
✅ Focusing on generating upsell opportunities through campaigns and product awareness
✅ Creating Salesforce email templates for sales staff
✅ Working with sales and customer support teams to deliver a consistent customer experience
✅ Implementing customer retention strategies to ensure high levels of satisfaction and product adoption
ASSUMPTION: The responsibilities listed above are essential for driving customer engagement, revenue growth, and overall business success. They require a proactive and collaborative approach, working closely with various teams within the organization.
🎯 Required Qualifications
Education: Educated to degree level or equivalent experience, ideally in Marketing
Experience: 2-5 years of experience in a business-to-business environment (desirable)
Required Skills:
- Strong copywriting skills and an eye for detail
- Some HTML experience or desire to learn
- A natural people person, who can proactively engage and drive content creation across the business
- Ability to work cross-functionally across departments
- Strong team player able to show initiative
- PC literate, with strong Excel, Word, and PowerPoint skills
Preferred Skills:
- An understanding of Salesforce / Marketing Cloud (highly desirable)
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. They reflect the need for strong communication, collaboration, and technical skills to drive customer engagement and business growth.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for a Marketing Executive role in the UK with 2-5 years of experience)
Benefits:
- 24th in UK Top Track 100 company
- Rapidly expanding global company with an entrepreneurial mindset
- Internal talent development programme
- Secondment opportunities to work in international offices
- Innovative, technology-driven culture
Working Hours: Monday to Friday, 08:30am – 05:00pm
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in the UK with 2-5 years of experience. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees
Founded: 1990
Company Description:
- Radius is a global business services company founded in the UK in 1990 that now operates in 19 countries across five continents
- Their mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings in fleet and connectivity
- They empower companies through a unique set of solutions, talented team, and an expansive network of specialist partners
Company Specialties:
- Fuel card reseller
- Business services
- Telecoms
- Fleet insurance
- Business insurance
- Insurance
- Telematics
- Dash cams
- Vehicle tracking
- Mobile phones
- Fuel cards
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius is a well-established global company with a diverse range of services and a strong focus on innovation and growth. Their company culture is entrepreneurial and driven by technology.
📊 Role Analysis
Career Level: Mid-level Marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and works closely with sales, customer support, and other internal teams
Work Arrangement: On-site, full-time role with standard office hours
Growth Opportunities:
- Internal talent development programme
- Secondment opportunities to work in international offices
- Potential career progression within the marketing department or other areas of the business
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a focus on internal development and international exposure.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Radius Campus, Emperor Way, Crewe, CW1 6BD, GB
Geographic Context:
- Crewe is a town in Cheshire East, England, with a population of approximately 70,000
- The town is well-connected by road and rail, with easy access to Manchester and other major cities
- Crewe is known for its rich industrial history and is home to a variety of businesses and industries
Work Schedule: Monday to Friday, 08:30am – 05:00pm, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The work environment at Radius is professional and collaborative, with a focus on innovation and growth. The location in Crewe offers easy access to major transportation links and a variety of local amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face interview with the Marketing Manager and other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Marketing and communication skills
- Customer focus and understanding of customer needs
- Collaboration and teamwork skills
- Problem-solving and initiative
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and customer communication experience
- Demonstrate your understanding of the role and the company by referencing specific aspects of the job description and company information
- Showcase your creativity and problem-solving skills through examples of past projects or campaigns
ATS Keywords: Marketing Executive, Customer Communication, B2B Marketing, Salesforce, Marketing Cloud, Copywriting, HTML, Cross-Functional Collaboration, Team Player, PC Literacy, Excel, Word, PowerPoint
ASSUMPTION: The application process at Radius is thorough and designed to assess the candidate's skills, experience, and cultural fit. Applicants should be prepared to demonstrate their marketing and communication skills, as well as their understanding of the role and the company.
🛠️ Tools & Technologies
- Salesforce / Marketing Cloud
- Microsoft Office Suite (Word, Excel, PowerPoint)
- HTML and other web development tools (as needed)
ASSUMPTION: The tools and technologies required for this role are standard for a marketing position, with a focus on Salesforce / Marketing Cloud for customer communication and Microsoft Office Suite for general productivity.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Entrepreneurial and driven
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and revenue growth through effective communication strategies?
- Are you comfortable working cross-functionally and collaborating with various teams to deliver a consistent customer experience?
- Do you have strong initiative and the ability to work independently when needed?
ASSUMPTION: Radius values innovation, customer focus, collaboration, integrity, and accountability. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in an entrepreneurial, collaborative work environment.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing environment may require adaptability and the ability to manage multiple priorities
- Collaborating with various teams and stakeholders may require strong communication and project management skills
- The role may require occasional flexibility in working hours to meet project deadlines or customer needs
- The company's global presence may require occasional international travel or remote work
ASSUMPTION: The potential challenges associated with this role are typical for a fast-paced, growing company and can be managed effectively by a proactive, adaptable candidate with strong communication and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Communications Manager or Customer Success Manager, with a focus on driving customer engagement and revenue growth through effective communication strategies
- Unlike other marketing roles, this position has a strong focus on customer communication and retention, rather than brand awareness or lead generation
- Career progression in this role may lead to senior marketing positions, such as Marketing Manager or Head of Marketing, or other leadership roles within the company
ASSUMPTION: This role is unique in its focus on customer communication and retention, but shares similarities with other marketing and customer success roles. Candidates should consider their career goals and interests when comparing this role to other opportunities.
📝 Sample Projects
- Developing and implementing a customer retention campaign to reduce churn and increase customer satisfaction
- Creating and optimizing Salesforce email templates to improve sales team productivity and customer engagement
- Collaborating with sales and customer support teams to deliver a consistent customer experience across all touchpoints
ASSUMPTION: The sample projects listed above are representative of the types of initiatives a Marketing Executive – Customer Communication might work on, with a focus on driving customer engagement, revenue growth, and overall business success.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other teams and departments within the company?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Radius support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department or the company as a whole, and how can this role contribute to addressing them?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant marketing and customer communication experience, as well as your alignment with Radius' company values and work style
- Prepare examples of past projects or campaigns that demonstrate your creativity, problem-solving skills, and ability to drive customer engagement and revenue growth
- Follow up with the Radius talent team via talent@radius.com if you have any questions or need further clarification
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
