📌 Core Information
🔹 Job Title: Marketing Executive – Customer Communication
🔹 Company: Radius Limited
🔹 Location: Crewe, Cheshire East, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and managing in-life communication channels across multiple business units
- Generating upsell opportunities through targeted campaigns and product awareness
- Creating Salesforce email templates for sales staff
- Collaborating with sales and customer support teams to ensure a consistent customer experience
- Implementing customer retention strategies to drive satisfaction and product adoption
ASSUMPTION: This role requires a strong understanding of B2B marketing and customer communication, as well as experience with Salesforce and HTML. The ideal candidate will be a natural communicator and team player, able to work cross-functionally and proactively drive content creation.
📋 Key Responsibilities
✅ Build and manage in-life communication channels across five business units, from onboarding through to renewal and resignation
✅ Focus on generating upsell opportunities through targeted campaigns and product awareness
✅ Create Salesforce email templates for sales staff to improve efficiency and consistency
✅ Work with sales and customer support teams to deliver a consistent customer experience across all touchpoints
✅ Implement customer retention strategies to ensure high levels of satisfaction and product adoption
ASSUMPTION: The role requires a balance of strategic thinking and tactical execution, with a focus on driving customer engagement and revenue growth.
🎯 Required Qualifications
Education: Educated to degree level or equivalent experience, ideally in Marketing
Experience: Proven experience in a business-to-business environment (desirable)
Required Skills:
- Strong copywriting skills and an eye for detail
- Understanding of Salesforce / Marketing Cloud (highly desirable)
- Some HTML experience or desire to learn
- Natural people person, able to engage and drive content creation across the business
- Strong team player with initiative and the ability to work cross-functionally
- PC literate, with strong Excel, Word, and PowerPoint skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
ASSUMPTION: Candidates with relevant marketing experience and a strong portfolio of customer communication campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a Marketing Executive role in the UK)
Benefits:
- 24th in UK Top Track 100 company
- Rapidly expanding global company with an entrepreneurial mindset
- Internal talent development programme
- Secondment opportunities to work in international offices
- Innovative, technology-driven culture
Working Hours: Monday to Friday, 08:30am – 05:00pm (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in the UK. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, with a focus on fleet and connectivity solutions
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample growth opportunities
Founded: 1990, with over 30 years of experience in the industry
Company Description:
- Radius is a global business services company operating in 19 countries across five continents
- The company's mission is to help businesses adapt to the future and take advantage of change in fleet and connectivity
- Radius offers a unique set of solutions, a talented team, and an expansive network of specialist partners to empower businesses of all sizes
Company Specialties:
- Fuel card reseller
- Business services
- Telecoms
- Fleet insurance
- Business insurance
- Telematics
- Dash cams
- Vehicle tracking
- Mobile phones
- Fuel cards
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius is a well-established company with a strong global presence and a diverse range of services, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: The Marketing Executive will report directly to the Head of Marketing and work closely with sales, customer support, and other internal teams
Work Arrangement: On-site, with the possibility of flexible working arrangements for the right candidate
Growth Opportunities:
- Internal talent development programme
- Secondment opportunities to work in international offices
- Progression to senior marketing roles within the company
ASSUMPTION: The Marketing Executive role offers a unique opportunity to gain experience in a global company with a strong focus on growth and development.
🌍 Location & Work Environment
Office Type: Modern, purpose-built office with on-site amenities and parking
Office Location(s): Radius Campus, Emperor Way, Crewe, CW1 6BD, GB
Geographic Context:
- Crewe is a large town in Cheshire East, located in the North West of England
- The town offers a mix of urban and rural living, with easy access to major cities such as Manchester and Liverpool
- Crewe has a rich industrial heritage and is well-connected by road, rail, and air
Work Schedule: Monday to Friday, 08:30am – 05:00pm (with flexibility for the right candidate)
ASSUMPTION: The Crewe office provides a modern and collaborative work environment, with easy access to local amenities and transport links.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the Talent Team
- Face-to-face interview with the Head of Marketing and a member of the Marketing team
- Final interview with the Head of Marketing and a senior member of the team
Key Assessment Areas:
- Marketing and customer communication experience
- Salesforce and HTML skills
- Teamwork and collaboration
- Cultural fit and alignment with company values
Application Tips:
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills
- Provide examples of customer communication campaigns you have worked on and their outcomes
- Demonstrate your understanding of Salesforce and HTML in your application
- Showcase your ability to work cross-functionally and collaborate with other teams
ATS Keywords: Marketing Executive, Customer Communication, B2B Marketing, Salesforce, Marketing Cloud, HTML, Team Collaboration, PC Literacy, Excel, Word, PowerPoint
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing experience and technical skills. Applicants should tailor their CV and cover letter to highlight their relevant experience and demonstrate their fit for the role.
🛠️ Tools & Technologies
- Salesforce / Marketing Cloud
- HTML
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
ASSUMPTION: The Marketing Executive will be expected to have a strong working knowledge of Salesforce and HTML, with the opportunity to learn and develop skills in other marketing tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Ambitious
- Respectful
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and revenue growth through effective communication strategies?
- Are you comfortable working cross-functionally and collaborating with other teams to deliver a consistent customer experience?
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
ASSUMPTION: Radius values candidates who are customer-focused, innovative, collaborative, ambitious, and respectful, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Managing multiple business units with varying communication needs
- Balancing strategic thinking with tactical execution
- Working in a fast-paced, dynamic environment with competing priorities
- Adapting to change and embracing new technologies
ASSUMPTION: The Marketing Executive role presents unique challenges and opportunities, requiring a strong balance of strategic thinking, tactical execution, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on customer communication and retention, rather than brand awareness or lead generation
- Radius offers a unique opportunity to work in a global company with a strong focus on growth and development, compared to smaller, more localized organizations
- Career progression in this role could lead to senior marketing positions within the company, with the opportunity to specialize in specific business units or take on broader marketing responsibilities
ASSUMPTION: This role offers a unique blend of customer communication, strategic thinking, and tactical execution, with ample opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing a customer retention campaign to improve renewal rates for a specific business unit
- Creating Salesforce email templates to streamline the sales process and improve efficiency
- Collaborating with the sales team to deliver targeted upsell campaigns and drive revenue growth
ASSUMPTION: The Marketing Executive will have the opportunity to work on a diverse range of projects, from strategic planning and execution to tactical implementation and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other teams within the company, such as sales and customer support?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Radius support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and well-researched questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/RadiusLimited/744000054011856--marketing-executive-customer-communication
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of customer communication campaigns you have worked on and their outcomes
- Demonstrate your understanding of Salesforce and HTML in your application
- Follow up with the Radius Talent Team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
