📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: PortmanDentex
🔹 Location: Glasgow, Scotland, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning and implementation of marketing initiatives
- Managing customer loyalty programs
- Executing pop-up booth events
- Collaborating with various teams to enhance brand engagement and sales conversion
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving customer engagement and retention.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to increase brand awareness and customer retention
✅ Managing customer loyalty programs and events
✅ Collaborating with the Practice Manager, clinicians, and customer experience team to enhance marketing efforts
✅ Researching new business opportunities and trends
✅ Leading sales events to promote value-added products and services
ASSUMPTION: The role may involve working flexible hours to accommodate events and campaigns, as well as occasional weekend work.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience as a marketing professional in a dental setting or customer-led retail business
Required Skills:
- Proven experience in marketing, event management, and customer loyalty programs
- Excellent communication and interpersonal skills
- Strong analytical and research skills
- Ability to develop and implement comprehensive marketing strategies
- Familiarity with a full range of online and offline marketing channels
Preferred Skills:
- Experience in the dental industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the dental industry or relevant transferable skills may be at an advantage.
💰 Compensation & Benefits
Salary Range: £16 per hour (Based on industry standards for a Marketing Executive with 2-5 years of experience in the UK)
Benefits:
- Competitive salary
- Bonus scheme based on practice performance
- Additional special days off and the opportunity to purchase up to 3 additional annual leave days
- Enhanced maternity and paternity leave
- Life assurance and contributory pension scheme
- Employee Assistance Programme
Working Hours: 32 hours per week, Monday to Friday, with potential flexible hours and weekend work for events
ASSUMPTION: The salary range is based on industry standards for a Marketing Executive with 2-5 years of experience in the UK. Actual compensation may vary based on factors such as skills, experience, and practice performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, specifically dental care
Company Size: 501-1,000 employees, providing dental care to 1.5 million patients annually across the UK and Ireland
Founded: PortmanDentex is part of the Portman Healthcare International Group, which has a presence in five European countries
Company Description:
- Provides dental care to 1.5 million patients annually across the UK and Ireland
- Supports over 370 practices, partners with more than 2,400 clinicians, and empowers more than 4,500 practice colleagues
- Strives to balance celebrating the individuality of clinicians and practices with using the benefits of scale and commitment to deliver excellent dental care
Company Specialties:
- Private Dentistry
- Restorative Dentistry
- Dental Implants
- General Dentistry
- Cosmetic Dentistry
- Sedation
Company Website: www.portmandentex.com
ASSUMPTION: PortmanDentex is part of the wider Portman Healthcare International Group, which has a presence in five European countries.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and development
Reporting Structure: Reports to the Practice Manager, collaborating with clinicians, customer experience team, and marketing business partner
Work Arrangement: On-site, full-time position with potential for flexible hours and weekend work for events
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding skills and knowledge in the dental industry
- Gaining experience in event management and customer loyalty programs
ASSUMPTION: This role offers opportunities for career growth and development within the company and the dental industry.
🌍 Location & Work Environment
Office Type: Dental practice setting with a professional and friendly environment
Office Location(s): Glasgow, Scotland, United Kingdom
Geographic Context:
- Glasgow is the largest city in Scotland and the third-most populous city in the United Kingdom
- The city is known for its vibrant cultural scene, rich history, and beautiful architecture
- Glasgow offers a variety of amenities, including shops, restaurants, and parks
Work Schedule: Monday to Friday, 32 hours per week, with potential flexible hours and weekend work for events
ASSUMPTION: The work environment is professional yet friendly, with a focus on providing excellent dental care to patients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Practice Manager and Marketing Business Partner
- Final interview with the Practice Manager and other stakeholders
Key Assessment Areas:
- Marketing and event management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing and event management experience in your resume
- Tailor your cover letter to demonstrate your understanding of the dental industry and the role's requirements
- Prepare examples of successful marketing campaigns or events you've managed
ATS Keywords: Marketing, Event Management, Customer Loyalty Programs, Brand Engagement, Customer Retention, Sales Conversion, Dental Industry, Marketing Strategy, Sales Events, Team Collaboration
ASSUMPTION: The application process may involve multiple interviews and assessments to ensure the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies used may vary depending on the practice's preferences and the Marketing Executive's expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Collaborative
- Inclusive
- Excellence-driven
Work Style:
- Results-oriented
- Adaptable and flexible
- Strong communicator and team player
Self-Assessment Questions:
- Do you have a proven track record in marketing and event management?
- Are you comfortable working in a dental practice setting and collaborating with clinicians and other stakeholders?
- Do you thrive in a results-driven and adaptable work environment?
ASSUMPTION: Candidates who align with PortmanDentex's company values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and events simultaneously
- Balancing strategic planning with hands-on execution
- Occasional weekend work and flexible hours for events
- Working in a fast-paced and dynamic dental practice environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Marketing Manager - Responsible for developing and implementing marketing strategies across multiple practices, with a focus on brand awareness and customer acquisition
- Event Coordinator - Specializes in planning and executing events, with a focus on logistics, vendor management, and guest experience
- Marketing Specialist - Supports the Marketing Manager in executing marketing campaigns, with a focus on tactical implementation and day-to-day management
ASSUMPTION: The Marketing Executive role offers a unique blend of strategic planning and hands-on execution, with opportunities for growth and development within the company and the dental industry.
📝 Sample Projects
- Developing and implementing a customer loyalty program to increase patient retention and engagement
- Planning and executing a grand opening event for a new dental practice, including vendor management, marketing materials, and guest experience
- Conducting market research to identify new business opportunities and trends in the dental industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Executive role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the Practice Manager, clinicians, and customer experience team?
- What opportunities are there for professional development and growth within the company?
- How does PortmanDentex support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing and event management experience, as well as any relevant skills and accomplishments
- Write a cover letter that demonstrates your understanding of the dental industry and the role's requirements, and explains why you are a strong fit for the position
- Prepare examples of successful marketing campaigns or events you've managed, and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
