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Marketing Executive

Coca Cola Δ°Γ§ecek
Full-time
On-site
Baghdad, Baghdād, Iraq
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive

πŸ”Ή Company: Coca-Cola Δ°Γ§ecek

πŸ”Ή Location: Baghdad, Iraq

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 3, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving brand and category business strategy
  • Managing product commercialization and stage gate processes
  • Developing strategic frameworks for portfolio and consumer segmentation
  • Driving growth and activation strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive business growth.

πŸ“‹ Key Responsibilities

βœ… Develop Strategic Framework for Portfolio/Consumer: Drive long-term vision, LRP, keeping in view strategic levers and tactical enablers to drive category & brand growth. Align, sell & execute business case for new launches & category opportunities.

βœ… Develop annual plans & drive consumer & portfolio segmentation strategy covering volume, revenue and P&L. Identify, prioritize and develop strategies to exploit current and new opportunities driving profitable business growth and IMC design & deployment.

βœ… Develop and Implement Consumer & Shopper Activation along leading relationships with other complementing companies (Joint Promotions). Develop shopper insights-driven category vision with brand teams by translating opportunity mapping into strategic key activations.

βœ… Identify current shoppers (PITA) opportunities/issues in collaboration with channel to drive solutions through differentiated shopper value proposition, PicOS, Planogram & Profit stories deployment

βœ… Drive Category gap analytics (volume, market share, P&L, revenue, capacity build-up, VPO/Trade offers, penetration, DME spend) and take necessary actions accordingly

βœ… Utilize global and regional best practices in a local manner for in-store activations & implement best practices of shopper marketing integrated marketing campaigns

βœ… New Launches & Commercialization: Stage Gate Management, Lead process of brief development, business case, key milestones & timelines. Manage prototype development & product testing. Align success criteria with all stakeholders. Effective communication & launch execution plan.

βœ… Operationalizing OBPPC - In collaboration with RGM, Define distinct pack roles within portfolio addressing specific high-value consumption occasions to capture whitespaces/ opportunities. Align proposed architecture with TCCEC and CCI management.

βœ… Liason with Supply Chain: Responsible for ascertaining sourcing, supply point, lead times, MOQs & demand. Manage financial implications & align stakeholders for business case/ before launch

βœ… Monitor post launch performance with reference to agreed benchmarks including top & bottom line & all commercial & supply chain cost heads. Raising red flags where necessary to avoid risk. Design, align & execute mitigation plans where gaps exist post launch for any pack/brand/territory.

βœ… Cross functionally collaborates with relevant stakeholders for the ideas development & execution along with territory & region specific brand/ category plans & channel promotional guidelines

ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to work cross-functionally to drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in business administration, sales & marketing, or engineering.

Experience: 2-4 years of experience in the marketing sector.

Required Skills:

  • Highly analytical
  • Good communication skills
  • Ability to lead and manage systems and cross-functional projects
  • Ability to travel (domestic and international)
  • Proficient with Microsoft Office, SAP, and Warehouse Management
  • Advance in English
  • Openness to change and diversity
  • Ability to work in team
  • Quality orientation and result oriented
  • Good knowledge of CCI Business Systems

Preferred Skills:

  • Managerial and/or other functions experience
  • Ability to lead and manage cross-function teams, upper management, and Corporate

ASSUMPTION: Candidates with relevant experience in the marketing sector and strong analytical skills are preferred for this role.

πŸ’° Compensation & Benefits

Salary Range: Industry standard for a mid-level marketing role in Iraq is IQD 12,000,000 - IQD 15,000,000 per annum. This estimate is based on market research and may vary depending on the candidate's experience and skills.

Benefits:

  • People Centered Focus
  • Equal Salary Advocate
  • A Globally Diverse/An International Workplace
  • Inclusive Team-Building Activities
  • Digital Learning Opportunities
  • Leadership Exposure With Organizational Events
  • Inclusive Language And Culture
  • Social Clubs/Networks
  • Inclusive/Family-Friendly Policies

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's experience and skills. Benefits are subject to the company's policies and may change over time.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Coca-Cola Δ°Γ§ecek operates in the food and beverage services industry, producing, distributing, and selling The Coca-Cola Company's sparkling and still beverages.

Company Size: Coca-Cola Δ°Γ§ecek is a large multinational company with over 10,000 employees across 11 countries.

Founded: Coca-Cola Δ°Γ§ecek was founded in 1992 and has since grown to become a leading beverage company in the Middle East and North Africa region.

Company Description:

  • Coca-Cola Δ°Γ§ecek is a multinational beverage company operating in Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Syria, Tajikistan, Turkey, Turkmenistan, and Uzbekistan.
  • The company produces, distributes, and sells The Coca-Cola Company's sparkling and still beverages.
  • With 30 bottling plants, 3 fruit processing plants, and more than 10,000 employees in 11 countries, Coca-Cola Δ°Γ§ecek offers a wide range of beverages to a consumer base of 430 million.

Company Specialties:

  • Production, distribution, and sales of The Coca-Cola Company's beverages
  • Marketing and brand management
  • Supply chain and logistics management

Company Website: http://www.cci.com.tr/en

ASSUMPTION: Coca-Cola Δ°Γ§ecek is a well-established company with a strong global presence and a diverse product portfolio.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the company.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, supply chain, and finance.

Work Arrangement: This role is on-site and requires the ability to travel domestically and internationally as needed.

Growth Opportunities:

  • Progression to senior marketing roles within the company
  • Expansion of responsibilities and leadership opportunities
  • Potential relocation to other countries within the company's network

ASSUMPTION: This role offers strong growth potential for candidates with the right skills and experience.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with on-site facilities and amenities.

Office Location(s): Baghdad, Iraq

Geographic Context:

  • Baghdad is the capital and largest city of Iraq, with a population of over 7 million people.
  • The city is known for its rich history, cultural attractions, and vibrant business scene.
  • Baghdad offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and shopping options.

Work Schedule: Full-time (40 hours per week), with the possibility of overtime or flexible hours as needed.

ASSUMPTION: Baghdad offers a dynamic work environment with a mix of cultural and modern amenities, making it an attractive location for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video interview with the HR department
  • On-site interview with the hiring manager and relevant team members
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Strategic thinking and business acumen
  • Communication and interpersonal skills
  • Leadership and teamwork abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your analytical skills and strategic thinking in your application materials
  • Showcase your ability to work cross-functionally and collaborate with diverse teams
  • Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and leadership skills
  • Research the company and its products to show your enthusiasm and understanding of the role

ATS Keywords: Marketing, Strategy, Business Development, Consumer Insights, Brand Management, Product Commercialization, Stage Gate Processes, Cross-Functional Collaboration, Team Leadership, Market Analysis, Activation Strategies

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • SAP
  • Warehouse Management Systems
  • Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in Microsoft Office, SAP, and Warehouse Management Systems is required for this role. Familiarity with marketing automation and analytics tools, as well as project management tools, is preferred.

πŸ‘” Cultural Fit Considerations

Company Values:

  • People Centered Focus
  • Equal Salary Advocate
  • A Globally Diverse/An International Workplace
  • Inclusive Team-Building Activities
  • Digital Learning Opportunities
  • Leadership Exposure With Organizational Events
  • Inclusive Language And Culture
  • Social Clubs/Networks
  • Inclusive/Family-Friendly Policies

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering high-quality work
  • Adaptable and open to change
  • Strong communication and interpersonal skills
  • Ability to work independently and manage multiple projects

Self-Assessment Questions:

  • How do you align with the company's values, particularly "People Centered Focus" and "Equal Salary Advocate"?
  • How comfortable are you working in a diverse and international workplace, and how do you contribute to an inclusive culture?
  • How do you approach teamwork and collaboration, and how do you ensure effective communication with team members from different backgrounds?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • Working in a fast-paced and dynamic environment with tight deadlines and competing priorities
  • Managing multiple projects and stakeholders simultaneously
  • Navigating a large and complex organization with diverse teams and cultures
  • Adapting to changes in the market and business landscape
  • Balancing strategic thinking with tactical execution and attention to detail

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing roles in its focus on brand and category business strategy, product commercialization, and stage gate processes.
  • In the food and beverage services industry, this role is unique in its scope and responsibility, requiring a strong business acumen and analytical skills.
  • Career progression in this role may lead to senior marketing roles within the company or related industries, with potential for international relocation.

ASSUMPTION: This role offers a unique opportunity for candidates with strong analytical skills, strategic thinking, and business acumen to drive brand and category growth within a large and established company.

πŸ“ Sample Projects

  • Developing a strategic framework for a new product launch, including market analysis, consumer segmentation, and activation strategies
  • Managing a product recall and subsequent reintroduction, including root cause analysis, supply chain management, and communication strategies
  • Implementing a new pricing strategy to optimize revenue and market share, including market research, competitive analysis, and pricing model development

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Marketing Executive in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for the brand and category business strategy, and how this role contributes to its achievement?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for the first 90 days in this role, and how can I best contribute to their successful implementation?
  • How does the company foster a culture of inclusivity and diversity, and what initiatives are in place to support this?
  • What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and leadership skills
  • Research the company and its products to show your enthusiasm and understanding of the role
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.