📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: The Rank Group
🔹 Location: Maidenhead, Berkshire, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting Grosvenor Casinos with marketing requests and creating local marketing plans.
- Developing toolkits, frameworks, ROI calculators, and best practice training to maximize revenue.
- Collaborating with cross-functional teams and providing consultancy to local club marketing teams.
- Analyzing competitor activity and creating regular reporting to combat market share challenges.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on customer satisfaction and stakeholder management.
📋 Key Responsibilities
✅ Create toolkits and framework documents for local marketing plans.
✅ Support the implementation of ROI calculator framework across venues.
✅ Work closely with Marketing Business Partners to create local marketing plans that drive revenue targets and support overall marketing calendar and brand strategy.
✅ Ensure national plans land at a local level and optimize customer experience.
✅ Keep abreast of competitor activity and create regular reporting.
✅ Treat local club teams as internal customers and support them quickly and efficiently.
✅ Offer consultancy and resolution to local club marketing enquiries.
✅ Create forums for sharing best practice and feedback from clubs to optimize ways of working with venues.
ASSUMPTION: This role involves a high level of multitasking, prioritization, and stakeholder management, with a focus on driving local marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 1-3 years of experience working in a similar role in a multi-site environment (e.g., hospitality, retail, leisure, etc.).
Required Skills:
- Excellent communication and interpersonal skills.
- Effective organization and time management skills.
- Ability to prioritize work and manage multiple stakeholder requests.
- Passion for creating engaging content with a focus on customer satisfaction.
- Flexibility to work evenings and weekends as required.
Preferred Skills:
- Experience with ROI calculation and marketing analytics tools.
- Knowledge of the gambling industry or relevant transferable skills.
ASSUMPTION: Candidates with experience in a multi-site environment and a proven track record in marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for a Marketing Executive with 1-3 years of experience in the UK).
Benefits:
- Competitive salary and benefits package.
- Opportunities for career progression within the company.
- Hybrid working arrangement with 3 days in the office.
Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Rank Group operates in the gambling and entertainment industry, with a focus on casinos, bingo, and online gaming.
Company Size: The Rank Group has 5,001-10,000 employees, making it a mid-sized company with a significant presence in the industry.
Founded: The Rank Group was founded in 1937 and has since grown to become one of the great names in British entertainment.
Company Description:
- The Rank Group brings people together for fun and laughter through its licensed venues and digital-only brands.
- The company takes great care to inform its customers about every aspect of its games and is committed to responsible gaming.
- The Rank Group is dedicated to inspiring its people through environmental, social, and governance initiatives and including the communities in which it operates in everything it does.
Company Specialties:
- Gaming and casinos.
- Bingo and online & mobile gaming.
- Sports book and entertainment.
- Leisure and digital.
- Retail and customer service.
Company Website: http://www.rank.com
ASSUMPTION: The Rank Group's focus on responsible gaming and community involvement sets it apart in the gambling industry.
📊 Role Analysis
Career Level: This role is suitable for a Marketing Executive with 1-3 years of experience, looking to develop their skills in a multi-site environment.
Reporting Structure: The Marketing Executive will report to the Marketing Manager and work closely with Marketing Business Partners and local club marketing teams.
Work Arrangement: This role offers a hybrid working arrangement, with 3 days in the office and the rest of the week working from a location of the employee's choice.
Growth Opportunities:
- Progression to a Senior Marketing Executive or Marketing Manager role within the company.
- Expanding skills and knowledge in marketing, stakeholder management, and project management.
- Gaining experience in the gambling industry and its unique marketing challenges.
ASSUMPTION: This role offers opportunities for career growth and skill development within the company and the industry.
🌍 Location & Work Environment
Office Type: The Rank Group's Maidenhead office is a modern, collaborative workspace designed to facilitate productivity and creativity.
Office Location(s): Maidenhead, Berkshire, United Kingdom
Geographic Context:
- Maidenhead is a large town in Berkshire, located approximately 25 miles west of Central London.
- The town offers a mix of urban and rural living, with easy access to both the city and the countryside.
- Maidenhead has a strong sense of community and a variety of cultural attractions, including the Norden Farm Centre for the Arts and the Maidenhead Heritage Centre.
Work Schedule: The Marketing Executive will work a full-time schedule (40 hours per week) with flexibility to work evenings and weekends as required.
ASSUMPTION: The Maidenhead office provides a supportive and collaborative work environment, with easy access to both urban and rural amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR team.
- Face-to-face interview with the Marketing Manager and a member of the Marketing team.
- Final interview with the Head of Marketing.
Key Assessment Areas:
- Communication and interpersonal skills.
- Problem-solving and analytical skills.
- Creativity and innovation in marketing strategies.
- Ability to work collaboratively and manage multiple stakeholder requests.
Application Tips:
- Highlight relevant experience in a multi-site environment and marketing campaigns.
- Demonstrate a strong understanding of the gambling industry and its unique marketing challenges.
- Showcase your ability to create engaging content and optimize customer satisfaction.
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description.
ATS Keywords: Marketing Executive, Marketing Campaigns, Stakeholder Management, Customer Satisfaction, Competitor Analysis, ROI Calculation, Local Marketing, Hybrid Working, Multi-Site Environment
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's communication skills, problem-solving abilities, and marketing expertise.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, or similar).
- Social media management tools (e.g., Hootsuite, Buffer, or similar).
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar).
- Project management tools (e.g., Asana, Trello, or similar).
ASSUMPTION: The Marketing Executive will be expected to have a strong working knowledge of marketing automation, analytics, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Excite and entertain: The Rank Group aims to bring people together for fun and laughter through its brands.
- Responsible gaming: The company is committed to informing its customers about every aspect of its games and promoting responsible gaming.
- Community involvement: The Rank Group is dedicated to including the communities in which it operates in everything it does.
Work Style:
- Collaborative: The Marketing Executive will work closely with cross-functional teams and local club marketing teams to drive local marketing success.
- Adaptable: The role requires a high level of multitasking, prioritization, and stakeholder management, with a focus on driving local marketing success.
- Customer-focused: The Marketing Executive will treat local club teams as internal customers and support them quickly and efficiently.
Self-Assessment Questions:
- Do you have a passion for creating engaging content that excites customers and drives local marketing success?
- Are you comfortable working in a fast-paced, multi-site environment and managing multiple stakeholder requests?
- Do you share The Rank Group's commitment to responsible gaming and community involvement?
ASSUMPTION: Candidates who align with The Rank Group's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple stakeholder requests and prioritizing work in a fast-paced environment.
- Balancing creative and analytical aspects of the role to drive local marketing success.
- Adapting to the unique marketing challenges and opportunities presented by the gambling industry.
- Working evenings and weekends as required to meet business and customer needs.
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a customer-focused approach.
📈 Similar Roles Comparison
- Compared to other Marketing Executive roles, this position offers a unique focus on local marketing and stakeholder management within a multi-site environment.
- In the gambling industry, this role requires a strong understanding of responsible gaming and customer satisfaction.
- Career progression in this role could lead to Senior Marketing Executive or Marketing Manager positions within the company or the industry.
ASSUMPTION: This role offers a unique opportunity to gain experience in local marketing and stakeholder management within the gambling industry.
📝 Sample Projects
- Developing a local marketing plan for a Grosvenor Casino that drives revenue growth and optimizes the customer experience.
- Creating a ROI calculator framework that enables venues to measure the success of their marketing campaigns and maximize revenue.
- Analyzing competitor activity and creating regular reporting to combat market share challenges and drive local marketing success.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing calendar and brand strategy for Grosvenor Casinos?
- Can you describe the structure of the Marketing team and how this role fits within it?
- How does The Rank Group promote responsible gaming and community involvement within its marketing strategies?
- What opportunities are there for career progression within the company or the industry?
- How does the hybrid working arrangement support work-life balance for employees?
ASSUMPTION: These questions will help candidates gain a deeper understanding of the role, the company, and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description.
- Prepare examples of your marketing campaigns and their outcomes to demonstrate your expertise.
- Follow up with the HR team one week after submission to confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
