📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Informa Group Plc.
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with remote flexibility (2 remote days per week)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing integrated marketing campaigns for B2B conferences
- Working autonomously with strong organizational and time management skills
- Collaborating with teams to achieve event goals and objectives
- Analyzing campaign performance using data-driven decisions
- Contributing to the overall success of the conference division through creative and persuasive writing
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on delivering results through effective marketing campaigns.
📋 Key Responsibilities
✅ Write and execute email marketing campaigns to promote conferences
✅ Plan and create social media campaigns to increase event visibility
✅ Negotiate with external media partners and associations for event promotion
✅ Source qualified prospects for database build to grow event attendance
✅ Contact event speakers and sponsors for advocacy marketing to boost event credibility
✅ Set up and manage the event app to enhance attendee experience
✅ Design imagery for use on emails, social media, and third-party marketing to maintain a consistent brand image
✅ Use internal reports and Google Analytics to monitor campaign results, assess against goals, and amend activities accordingly
ASSUMPTION: This role involves a mix of creative and analytical tasks, with a focus on driving event attendance and engagement through effective marketing strategies.
🎯 Required Qualifications
Education: University degree or professional diploma
Experience: 1-3 years in a marketing role, preferably in the events industry
Required Skills:
- Excellent attention to detail and strong copywriting skills
- Good analytical skills, numeracy, and the ability to make data-driven decisions
- Ability to work autonomously using common sense and initiative, while being a team player
- Proficiency using Photoshop, Google Analytics, CRM systems, executing social media, and PPC campaigns
Preferred Skills:
- Experience in planning, writing, and executing email campaigns
ASSUMPTION: While a background in the events industry is preferred, candidates with relevant marketing experience in other industries may also be considered.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for a marketing executive with 1-3 years of experience in London)
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company-funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
Working Hours: 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing executive with 1-3 years of experience in London. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
Company Size: Informa Group Plc. has over 10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Informa Group Plc. was founded in 1998, with a history of growth and expansion in the information services industry.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- A leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK's FTSE 100 group of public companies.
- A place where colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units, providing numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering an excellent opportunity for career growth and development within the marketing field.
Reporting Structure: The marketing executive will report directly to the conference division's marketing manager and work closely with various teams to achieve event goals and objectives.
Work Arrangement: This role operates on a hybrid basis, with three office days per week and two remote days per week, providing a flexible work-life balance.
Growth Opportunities:
- Developing skills in various marketing disciplines through hands-on learning
- Gaining experience working on a range of conferences within the B2B events industry
- Advancing to more senior marketing roles within the company, such as marketing manager or marketing director
ASSUMPTION: This role offers a unique opportunity for career growth and development within the marketing field, with exposure to various marketing disciplines and the chance to work on a range of conferences.
🌍 Location & Work Environment
Office Type: Informa Group Plc.'s London office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 5 Howick Place, London, SW1P 1WG, United Kingdom
Geographic Context:
- London is a major global city with a vibrant cultural scene, offering numerous entertainment, dining, and recreational opportunities.
- The office is located in the Westminster district, close to the River Thames and various historical landmarks.
- London has a well-developed public transportation system, making it easy to commute to and from the office.
Work Schedule: The work schedule is typically Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role offers flexible working arrangements, allowing employees to start and end their day earlier or later, as long as they complete their required hours.
ASSUMPTION: Informa Group Plc.'s London office provides a modern, collaborative work environment with ample opportunities for growth and development within the marketing field.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First interview with the marketing manager and a member of the HR team, focusing on cultural fit and skills assessment
- Second interview with the marketing manager and other team members, focusing on a detailed event marketing campaign project and presentation
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with Informa Group Plc.'s values
- Marketing skills and experience, with a focus on email campaigns and social media
- Analytical skills and the ability to make data-driven decisions
- Creative and persuasive writing skills
- Organizational and time management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for the project and presentation component of the second interview by researching the company and its events, and developing a comprehensive marketing campaign strategy
- Demonstrate your enthusiasm for the role and the company by asking thoughtful questions during the interview
ATS Keywords: Marketing, Events, Email Campaigns, Social Media, Analytics, Data-Driven Decisions, Creative Writing, Time Management, Organizational Skills, Hybrid Work, London
ASSUMPTION: Informa Group Plc.'s interview process focuses on assessing cultural fit, marketing skills, and analytical abilities, with a strong emphasis on practical, hands-on experience.
🛠️ Tools & Technologies
- Photoshop
- Google Analytics
- CRM systems (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- PPC platforms (e.g., Google Ads, Facebook Ads)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on email marketing, social media, and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: putting customers at the heart of everything we do
- Inclusive: embracing diversity and creating an environment where everyone can thrive
- Collaborative: working together to achieve our goals and celebrate our successes
- Agile: being responsive to change and embracing continuous improvement
- Expert: leveraging our deep industry knowledge to deliver innovative solutions
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and driving event attendance
- Collaborative and team-oriented, with a strong emphasis on working together to achieve shared goals
- Data-driven and analytical, with a focus on using data to inform marketing strategies and improve campaign performance
- Creative and innovative, with a focus on developing unique and engaging marketing campaigns
Self-Assessment Questions:
- Do you align with Informa Group Plc.'s customer-centric value, and how have you demonstrated this in your previous roles?
- Are you comfortable working in a fast-paced, dynamic environment, and how have you adapted to change in previous roles?
- How do you approach data-driven decision-making, and can you provide an example of a time when you used data to inform a marketing strategy?
ASSUMPTION: Informa Group Plc. values a customer-centric, inclusive, collaborative, agile, and expert work environment, with a focus on delivering results and driving event attendance through effective marketing strategies.
⚠️ Potential Challenges
- The role may require working on multiple conferences simultaneously, with tight deadlines and competing priorities
- Informa Group Plc. is a large, international company with a diverse range of business units, which may present challenges in terms of navigating the organization and building relationships with various teams
- The role may require occasional travel to attend events or meet with external partners
- The London office is located in a busy urban area, which may present challenges in terms of commuting and work-life balance
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the marketing field, with a focus on driving event attendance and engagement through effective marketing strategies.
📈 Similar Roles Comparison
- Compared to other marketing executive roles in the events industry, this role offers a unique opportunity to work on a range of conferences and gain exposure to various marketing disciplines
- Informa Group Plc. is a large, international company with a diverse range of business units, providing ample opportunities for career growth and development within the marketing field
- This role is well-suited for candidates seeking an entry-level to mid-level marketing position with a focus on driving event attendance and engagement through effective marketing strategies
ASSUMPTION: This role offers a unique opportunity for career growth and development within the marketing field, with exposure to various marketing disciplines and the chance to work on a range of conferences within the B2B events industry.
📝 Sample Projects
- Developing an integrated marketing campaign for a B2B conference, including email, social media, and PPC components
- Analyzing campaign performance data to optimize marketing strategies and improve results
- Designing event branding materials, such as logos, banners, and social media graphics, to maintain a consistent brand image
ASSUMPTION: These sample projects provide an overview of the marketing executive's key responsibilities and the skills required to succeed in the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure for the conference division and how this role fits within it?
- How does Informa Group Plc. support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Informa Group Plc. approach work-life balance, and what flexibility is available for this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Informa Group Plc. careers page
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on email campaigns, social media, and analytics
- Prepare for the project and presentation component of the second interview by researching the company and its events, and developing a comprehensive marketing campaign strategy
- Demonstrate your enthusiasm for the role and the company by asking thoughtful questions during the interview
- Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
