📌 Core Information
🔹 Job Title: Marketing Executive - Design Studio
🔹 Company: SIFI App
🔹 Location: Cairo, Egypt
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies
- Conducting market research and analysis
- Collaborating with sales teams to drive revenue growth
- Enhancing communication channels and brand presence
- Working in a dynamic, on-site environment in Qesm El Zamalek, Cairo
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in market planning and research, as well as strong communication and sales skills.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to achieve business objectives
✅ Conduct market research and analysis to identify trends and opportunities
✅ Collaborate with sales teams to drive revenue growth and improve customer acquisition
✅ Enhance communication channels and brand presence to increase market share
✅ Work collaboratively with cross-functional teams to ensure marketing efforts align with overall business strategy
ASSUMPTION: The role may require occasional travel to attend industry events or meet with clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2 to 4 years of experience in marketing, sales, or a related field
Required Skills:
- Market Planning and Research skills
- Strong analytical and strategic thinking
- Excellent communication and sales skills
- Marketing expertise
- Ability to work collaboratively in a team
Preferred Skills:
- Fluency in Arabic and English
- Experience with marketing automation tools
- Knowledge of the Egyptian market
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM software would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically EGP 15,000 - 25,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards for marketing executives in Cairo.
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
- On-site parking
Working Hours: Full-time, 40 hours per week, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The company may offer additional benefits, such as performance bonuses or stock options, based on individual and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. SIFI App specializes in spend management software, aiming to assist companies in controlling their expenses.
Company Size: SIFI App is a small company with 11-50 employees. This size allows for a more agile work environment and closer collaboration with team members.
Founded: SIFI App was founded in 2021, making it a relatively new player in the financial services industry.
Company Description:
- SIFI App is a privately-held company based in Riyadh, Saudi Arabia, with a presence in Cairo, Egypt.
- The company aims to simplify finance for businesses by providing innovative spend management solutions.
- SIFI App fosters a collaborative work environment, encouraging employees to contribute ideas and innovations.
Company Specialties:
- Spend Management Software
Company Website: http://www.sifi.app
ASSUMPTION: SIFI App's focus on innovation and collaboration may present opportunities for professional growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience. It offers opportunities for growth and advancement within the marketing department.
Reporting Structure: The Marketing Executive will report directly to the Head of Marketing or a similar role. They will work closely with cross-functional teams, including sales and product development.
Work Arrangement: This is an on-site, full-time role based in Qesm El Zamalek, Cairo. Occasional remote work may be considered for specific tasks or projects.
Growth Opportunities:
- As SIFI App continues to grow, there may be opportunities for the Marketing Executive to take on more responsibilities or move into a management role.
- The company's focus on innovation may present opportunities for the Marketing Executive to contribute to new product development or marketing strategies.
- SIFI App's small size allows for closer collaboration with senior leadership, providing opportunities for mentorship and professional development.
ASSUMPTION: The company's growth and success will depend on the Marketing Executive's ability to drive marketing efforts that resonate with customers and drive revenue growth.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment in Qesm El Zamalek, Cairo.
Office Location(s): King Fahad Road, Riyadh, SA (headquarters); Cairo, EG (branch office)
Geographic Context:
- Cairo is the capital and largest city in Egypt, with a population of over 20 million people.
- The city is known for its rich history, vibrant culture, and diverse economy.
- Qesm El Zamalek is an upscale neighborhood in Cairo, known for its high-end residential and commercial areas.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The company may offer flexible work arrangements, such as remote work or flexible hours, depending on the individual's needs and the team's requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and sales skills
- Analytical and strategic thinking
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and sales experience, as well as your analytical and strategic thinking skills.
- Prepare examples of your market research and analysis skills, as well as your ability to develop and implement marketing strategies.
- Demonstrate your understanding of the Egyptian market and your ability to work collaboratively in a team.
ATS Keywords: Marketing Strategy, Market Research, Sales, Communication, Teamwork, Analytical Thinking, Strategic Thinking, Marketing Expertise, Cairo, Egypt
ASSUMPTION: The company may use an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
ASSUMPTION: The company may provide training and support for employees to develop their skills in using these tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Results-oriented and proactive
Self-Assessment Questions:
- Do you have experience developing and implementing marketing strategies in the financial services industry?
- Are you comfortable working in a collaborative, team-based environment?
- Do you have strong analytical and strategic thinking skills, and are you able to use data to inform your marketing decisions?
ASSUMPTION: SIFI App values employees who are innovative, collaborative, and customer-focused. Candidates who can demonstrate these qualities and align with the company's values will be well-suited to this role.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients, which could disrupt the candidate's personal schedule.
- The company is relatively new, which may present challenges in terms of established processes and procedures.
- The role may require the candidate to work overtime to meet project deadlines, which could impact work-life balance.
- The Egyptian market may present unique challenges in terms of cultural differences and market dynamics.
ASSUMPTION: The company's small size and focus on innovation may also present opportunities for the Marketing Executive to have a significant impact on the company's success and growth.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Specialist role in other companies, but with a focus on market planning and research, as well as collaboration with sales teams.
- In the financial services industry, marketing roles may require a strong understanding of financial products and services, as well as the ability to communicate complex information to customers.
- Career progression in marketing roles may include moving into management or leadership positions, or specializing in a specific area of marketing, such as digital marketing or product marketing.
ASSUMPTION: The company's growth and success will depend on the Marketing Executive's ability to drive marketing efforts that resonate with customers and drive revenue growth.
📝 Sample Projects
- Developing a comprehensive market research report on the Egyptian spend management software market
- Creating and executing a marketing campaign to launch a new spend management product in the Egyptian market
- Analyzing customer data to identify trends and opportunities for improving customer acquisition and retention
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the Marketing Executive may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and collaboration, and how does this role contribute to those efforts?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest in and preparation for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and sales experience, as well as your analytical and strategic thinking skills.
- Prepare examples of your market research and analysis skills, as well as your ability to develop and implement marketing strategies.
- Demonstrate your understanding of the Egyptian market and your ability to work collaboratively in a team.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
