📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Bilue
🔹 Location: Taguig, Metro Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Manila-based)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing calendar activities across newsletters, LinkedIn, and events
- Creating and editing content for various channels, including case studies and sales decks
- Designing marketing assets using Canva or similar tools
- Coordinating event logistics and managing attendee communications
- Running LinkedIn ad campaigns and managing CRM hygiene
- Gathering customer insights and managing government panel and partner channels
ASSUMPTION: This role requires a high level of organization and multitasking, as the Marketing Executive will be responsible for various aspects of marketing operations and content creation.
📋 Key Responsibilities
✅ Own the content calendar, driving monthly activity across newsletters, LinkedIn, and events
✅ Write and edit content including case studies, newsletters, event invites, and sales decks
✅ Design marketing assets using Canva or similar tools (no heavy lifting)
✅ Coordinate event logistics, manage attendee comms, and create branded takeaways
✅ Run LinkedIn ad campaigns, including setup, asset creation, and performance tracking
✅ Manage CRM hygiene, tag leads, support follow-up processes, and track campaign delivery
✅ Help gather customer insights from events, team conversations, and feedback tools
✅ Manage government panel and partner channels, including admin, profile management, and compliance
ASSUMPTION: The Marketing Executive will be expected to work independently and manage their own workflow, with a strong attention to detail and proactive communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of marketing experience (agency or in-house)
Required Skills:
- Strong writing skills, clear, confident, and on-brand
- Solid design skills using Canva or similar tools
- Experience with LinkedIn Campaign Manager, email tools (e.g., Mailchimp), and CRMs like HubSpot
- Proactive communication and strong attention to detail
- Comfortable working remotely and managing own workflow
Preferred Skills:
- Experience with government panel and partner channels
- Fluency in Filipino (Tagalog) and English
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: PHP 60,000 - 80,000 per month (Based on industry standards for mid-level marketing roles in Metro Manila)
Benefits:
- Flexible work hours (Australian Eastern Standard Time: 6.00am to 2.30pm PHT)
- Full-time remote work for Manila-based employees
- Internal coaching and continuous learning opportunities
- Flat structure with approachable executive leadership team
- Internal communities for knowledge sharing and collaboration
Working Hours: 40 hours per week, following Australian Eastern Standard Time
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Metro Manila. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Bilue is an IT services and IT consulting company specializing in mobile product strategy, mobile development, user experience design, innovation, and emerging technology.
Company Size: Bilue has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Bilue was founded in 2011 and has since worked with some of Australia's biggest brands, delivering innovative experiences on mobile and emerging technology.
Company Description:
- Bilue is dedicated to delivering exceptional value to its clients while supporting its employees' collective success.
- The company prioritizes personal and professional growth, with a focus on continuous learning and upskilling.
- Bilue offers a casual, approachable executive leadership team and internal communities for knowledge sharing and collaboration.
Company Specialties:
- Mobile Product Strategy
- Mobile Development
- User Experience Design
- Innovation
- Emerging Technology
- Augmented & Virtual Reality
- Chatbots
- Voice Apps
- Machine Learning
- Blockchain
- UX Research
- Native Apps
- iOS
- Android
Company Website: bilue.com.au
ASSUMPTION: Bilue's focus on continuous learning and growth opportunities suggests that the company values employees who are eager to develop their skills and take on new challenges.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Marketing Executive will report to the Head of Growth.
Work Arrangement: This role is remote, with full-time remote work available for Manila-based employees.
Growth Opportunities:
- Potential to work on various projects across different industries, expanding knowledge and skills
- Opportunities for internal coaching and continuous learning
- Possibility to advance within the marketing department or explore other roles within the company
ASSUMPTION: As a mid-sized company, Bilue offers opportunities for growth and career advancement, but the pace of growth may be slower compared to larger organizations.
🌍 Location & Work Environment
Office Type: Bilue has offices in Sydney and Melbourne, Australia, but this role is remote and based in Manila, Philippines.
Office Location(s): 4-6 Bligh St, Level 4, Sydney, New South Wales 2000, AU; 180 Flinders St, Level 7, Melbourne, Victoria 3000, AU
Geographic Context:
- Taguig is a highly urbanized city in Metro Manila, Philippines, with a population of over 800,000 people.
- The city is known for its bustling commercial centers, upscale residential areas, and numerous multinational corporations.
- Taguig is also home to several major business parks, including Bonifacio Global City (BGC) and McKinley Hill.
Work Schedule: The working hours follow Australian Eastern Standard Time: 6.00am to 2.30pm PHT
ASSUMPTION: Working remotely for a company based in Australia may require some flexibility in working hours to accommodate time zone differences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Head of Growth
- Final interview with the executive leadership team
Key Assessment Areas:
- Writing and editing skills
- Design skills and proficiency with Canva or similar tools
- Experience with LinkedIn Campaign Manager, email tools, and CRMs
- Proactive communication and attention to detail
- Cultural fit and alignment with Bilue's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide examples of your writing and design work, if applicable
- Be prepared to discuss your experience with CRM management and LinkedIn ad campaigns
- Demonstrate your understanding of Bilue's company culture and values
ATS Keywords: Marketing calendar, content creation, campaign execution, LinkedIn ad campaigns, CRM hygiene, event coordination, customer insights, government panel, partner channels
ASSUMPTION: Bilue's application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Canva or similar design tools
- LinkedIn Campaign Manager
- Email tools (e.g., Mailchimp)
- CRMs like HubSpot
- Microsoft Office Suite or Google Workspace
ASSUMPTION: The Marketing Executive should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Internal coaching
- Flat structure
- Internal communities
- Flexible work arrangements
Work Style:
- Organized and multitasking
- Proactive and detail-oriented
- Collaborative and team-focused
- Adaptable and open to learning new skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, multitasking environment?
- Are you comfortable working remotely and managing your own workflow?
- Do you align with Bilue's company values and work style?
ASSUMPTION: Bilue places a strong emphasis on cultural fit and values-driven hiring, so candidates should be prepared to demonstrate their alignment with the company's core values.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines across various marketing channels
- Working remotely and managing own workflow with minimal supervision
- Adapting to a company based in Australia with a different time zone
- Potential language barriers, as Bilue is an Australian company with a Manila-based remote team
ASSUMPTION: These challenges can be overcome with strong organizational skills, proactive communication, and a willingness to adapt to new environments.
📈 Similar Roles Comparison
- Compared to other mid-level marketing roles, this position offers a unique blend of content creation, campaign execution, and event coordination responsibilities
- Bilue's focus on continuous learning and growth opportunities sets it apart from other companies in the IT services and IT consulting industry
- This role may provide more opportunities for career growth within the marketing department or across other departments within the company
ASSUMPTION: Candidates should research Bilue's company culture and values to ensure a good fit and understand the unique aspects of this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new mobile app launch
- Creating and editing content for a quarterly newsletter, including case studies and success stories
- Designing marketing assets for an upcoming industry event, including branded takeaways and event invites
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may encounter in this role, but the actual projects may vary depending on Bilue's current marketing priorities and client needs.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does Bilue support the professional growth and development of its marketing team members?
- What are the most important qualities Bilue looks for in a Marketing Executive?
- How does Bilue measure the success of its marketing campaigns and initiatives?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the team dynamics, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your writing and design work, if applicable
- Be ready to discuss your experience with CRM management and LinkedIn ad campaigns
- Follow up with Bilue one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
