🔹 Job Title: Marketing Executive
🔹 Company: Guzman y Gomez
🔹 Location: Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Food and Beverage Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of autonomy and travel, as the Marketing Executive will be the face of marketing within their focus states.
✅ Consult, engage, and develop relationships with franchisees, operations, and NRO teams to lead marketing activities at the local and state-based level
✅ Develop, lead, and execute bespoke LAM plans, assisting in execution and guiding restaurants
✅ Develop, lead, and execute grassroots sponsorships to build brand awareness and community engagement
✅ Work with the National Marketing Manager - Restaurants on LAM, Sponsorship & Corporate budgets
✅ Build post-campaign analysis and case studies to share with the wider restaurant network
✅ Work with the Head of Delivery to execute local delivery strategy to drive and build delivery sales
✅ Work with the Head of Digital Revenue to execute a local digital strategy to grow, build, and maintain GYG App sales
✅ Provide support for new store openings and refurbishments to promote opening or reopening of the restaurants
ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and stakeholder management to succeed.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of marketing experience, preferably in-house brand management experience
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the food and beverage industry and fluency in Spanish may be beneficial for this role.
Salary Range: Based on industry standards for a Marketing Executive role in Australia, the estimated salary range is AU$70,000 - AU$90,000 per annum.
Benefits:
Working Hours: Full-time, with a flexible schedule that may require occasional evenings and weekends for events and promotions
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Guzman y Gomez operates in the competitive food and beverage services industry, focusing on Mexican cuisine. The company differentiates itself through its commitment to clean, additive-free ingredients and unique Mexican-inspired culture.
Company Size: Guzman y Gomez is a mid-sized company with over 10,000 employees, providing ample opportunities for career growth and internal mobility.
Founded: The company was founded in 2006 and has since expanded to over 100 restaurants across Australia and internationally.
Company Description:
Company Specialties:
Company Website: http://www.gyg.com.au
ASSUMPTION: Guzman y Gomez' commitment to clean ingredients and unique culture sets it apart from competitors and may attract candidates who share these values.
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression within the company.
Reporting Structure: The Marketing Executive will report directly to the National Marketing Manager - Restaurants and collaborate with various teams, including operations, NRO, delivery, and digital revenue.
Work Arrangement: This is an on-site, full-time role with a flexible schedule that may require occasional evenings and weekends for events and promotions. Regular travel is required to visit focus restaurants and build relationships with franchisees.
Growth Opportunities:
ASSUMPTION: The Marketing Executive role offers significant growth potential, both within the company and through the franchisee opportunity.
Office Type: The Marketing Executive will work from the company's Queensland office, with regular travel to focus restaurants and events.
Office Location(s): Level 5, 230 Brunswick Street, Fortitude Valley, Queensland 4006, Australia
Geographic Context:
Work Schedule: Full-time, with a flexible schedule that may require occasional evenings and weekends for events and promotions
ASSUMPTION: The Marketing Executive's work environment will be dynamic, with a mix of office work, travel, and event attendance, requiring strong adaptability and time management skills.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Executive, Brand Management, Local Area Marketing, Sponsorship, Grassroots Marketing, Target Achievement, Agile, Start-up Mentality, Travel
ASSUMPTION: The application process for this role may be competitive, and candidates should tailor their application materials to demonstrate their fit for the role and company culture.
ASSUMPTION: While not explicitly stated, proficiency in common marketing and productivity tools is expected for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Guzman y Gomez' values and work style will be more likely to succeed in this role and contribute to the company's continued growth.
ASSUMPTION: The Marketing Executive role presents unique challenges that require strong communication, adaptability, and time management skills.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on local area marketing and grassroots sponsorships sets it apart.
ASSUMPTION: The Marketing Executive will be involved in various projects that require strong marketing skills, data analysis, and stakeholder management.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and company, and can provide valuable insights into the work environment and company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.