Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: BFY Group

🔹 Location: Nottingham, United Kingdom (Hybrid/Flexible Working)

🔹 Job Type: Permanent, Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging content across various channels to reflect the company's brand voice and inspire the audience
• Coordinating logistics and planning for events, webinars, and client showcases
• Supporting the preparation and submission of award entries to spotlight the success of clients and BFY
• Tracking, measuring, and reporting on campaign performance and key marketing metrics

ASSUMPTION: This role requires a balance of creativity and organization, with a focus on driving marketing efforts and supporting the team's success.

📋 Key Responsibilities

✅ Craft engaging content for web, social, and email channels that reflects the company's brand voice and inspires the audience

✅ Coordinate logistics and planning for events, webinars, and client showcases

✅ Support the preparation and submission of award entries that spotlight the success of clients and BFY

✅ Track, measure, and report on campaign performance and key marketing metrics

✅ Maintain and optimize website content to ensure it's fresh, relevant, and on-brand

✅ Manage and promote marketing assets like case studies and client testimonials

✅ Create high-quality sales collateral that supports business development efforts

✅ Keep the marketing engine running smoothly with day-to-day team support

ASSUMPTION: The role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1+ years of marketing or communications experience (agency or in-house)

Required Skills:

• Excellent written and verbal communication skills
• Super organized with a sharp eye for detail
• Comfortable using social media, email marketing tools, and website CMS platforms
• Confident using Microsoft Office tools (especially PowerPoint and Excel)
• Proactive team player who thrives in a fast-paced, collaborative environment

Preferred Skills:

• Experience with HubSpot, Photoshop, LinkedIn Campaign Manager, or Google Analytics

ASSUMPTION: Candidates with relevant experience and a strong portfolio demonstrating their skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on experience and value)

Benefits:

• Biannual performance-based bonus scheme
• 33 days holiday (25 + bank holidays) plus holiday purchase scheme
• Additional holiday with length of service
• Private medical insurance (for you, partner, and children under 18)
• Enhanced wellbeing support and resources
• Pension and EV salary sacrifice schemes
• A flexible, high-trust working environment where you’re empowered to make an impact

Working Hours: 37.5 hours per week, Monday to Friday, with flexible working options

ASSUMPTION: The salary range is based on industry standards for a Marketing Executive role in the United Kingdom, considering the experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 11-50 employees (Mid-size)

Founded: 2004

Company Description:

• BFY Group is one of the UK's leading management consultancies, recognised by the Financial Times
• Specialises in Energy, Utilities, and Private Equity, working with around 75% of UK Energy suppliers
• Focuses on solving clients' most intractable challenges, creating new opportunities for increased profitability

Company Specialties:

• Management Consulting
• Strategy Consulting
• Operational Excellence
• Market Insight
• Energy regulation and compliance
• Economic Advisory
• Energy
• Utilities
• Energy Suppliers
• B2B
• B2C
• Debt
• Mergers and acquisitions
• Revenue Specialists
• Problem solving

Company Website: bfygroup.co.uk

ASSUMPTION: BFY Group is an established consultancy with a strong reputation in its industry, offering opportunities for growth and development.

📊 Role Analysis

Career Level: Entry to Mid-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (2-3 days in the office, with the rest of the week working remotely)

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing team
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to develop skills and gain experience in a fast-paced, collaborative environment

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 51 Stoney Street, Nottingham, Nottinghamshire NG1 1LX, GB

Geographic Context:

• Nottingham is a vibrant city in the East Midlands of England, known for its rich history, culture, and sports
• The office is located in the city center, with easy access to public transportation and amenities
• The city offers a mix of urban and rural living, with plenty of green spaces and outdoor activities nearby

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexible working options

ASSUMPTION: The office environment is collaborative and supportive, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• First-round interview with the Marketing Manager to discuss the role and company in more detail
• Second-round interview with the Marketing Director to discuss career aspirations and fit within the team
• Final interview with the CEO to discuss company culture and long-term goals

Key Assessment Areas:

• Communication skills and ability to craft engaging content
• Organizational skills and attention to detail
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing work, such as case studies or campaigns you've managed
• Research the company and be prepared to discuss why you're interested in this opportunity
• Follow up after the interview with a thank-you note to reiterate your interest in the role

ATS Keywords: Marketing Executive, Content Creation, Campaign Tracking, Event Coordination, Award Submission, Website Management, Marketing Asset Management, Sales Collateral Creation, Team Support, Communication Skills, Organizational Skills, Social Media, Email Marketing, CMS Platforms, Microsoft Office, Proactive Team Player

ASSUMPTION: The application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Photoshop (graphic design)
• LinkedIn Campaign Manager (social media advertising)
• Google Analytics (web analytics)
• Microsoft Office Suite (word processing, spreadsheets, presentations)

ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Expert insight, lasting change
• Delivered
• Collaboration
• Integrity
• Ambition

Work Style:

• Collaborative and supportive team environment
• Focus on open communication and knowledge-sharing
• Fast-paced and dynamic, with a strong emphasis on results

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable using various marketing tools and platforms?
• Do you have a proactive approach to problem-solving and teamwork?

ASSUMPTION: Candidates who align with BFY Group's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced environment with tight deadlines
• Adapting to a hybrid work arrangement, balancing remote and in-office work
• Navigating a mid-size company with a strong focus on growth and development

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Assistant Marketing Manager, with a focus on content creation and campaign management
• Unlike some marketing roles, this position requires a balance of creativity and organization, with a strong emphasis on teamwork and collaboration
• Career progression in this role could lead to a Marketing Manager or similar position within the company

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the marketing team.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new service offering
• Coordinating an industry event, including logistics, speaker management, and promotion
• Creating and managing a monthly email newsletter to engage subscribers and drive conversions

ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the overall marketing strategy and business goals?
• What opportunities are there for professional development and growth within the marketing team?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and company, as well as their ability to think critically about their potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Marketing Executive - BFY Group
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing work, such as case studies or campaigns you've managed
• Research the company and be prepared to discuss why you're interested in this opportunity
• Follow up after the interview with a thank-you note to reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.