A

Marketing Executive

Autoprint India
Full-time
On-site
Tennessee, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive

πŸ”Ή Company: Autoprint India

πŸ”Ή Location: Coimbatore, Tamil Nadu, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing & Sales

πŸ”Ή Date Posted: June 9, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Promoting and selling Autoprint Offset Printing Machines to prospective clients
  • Developing and maintaining strong relationships with customers and dealers
  • Conducting market research to identify new business opportunities and customer needs
  • Participating in exhibitions, trade shows, and promotional events
  • Collaborating with technical teams to understand machinery specifications and provide appropriate solutions to clients

ASSUMPTION: This role requires a strong background in the sales and marketing of capital goods, specifically offset printing machines. The ideal candidate will have a proven track record in B2B sales and be comfortable with extensive travel.

πŸ“‹ Key Responsibilities

βœ… Promote and sell Autoprint Offset Printing Machines to prospective clients

βœ… Develop and maintain strong relationships with customers and dealers

βœ… Conduct market research to identify new business opportunities and customer needs

βœ… Participate in exhibitions, trade shows, and promotional events

βœ… Prepare detailed quotations, negotiate terms, and close sales deals

βœ… Maintain up-to-date records of customer interactions and follow-ups

βœ… Collaborate with technical teams to understand machinery specifications and provide appropriate solutions to clients

βœ… Provide regular sales reports and forecasts to the management

ASSUMPTION: The role involves a mix of sales, marketing, and customer relationship management. Strong communication, interpersonal, and analytical skills are essential for success in this position.

🎯 Required Qualifications

Education: A Bachelor’s Degree is mandatory

Experience: 3 to 5 years of proven experience in the sales of capital goods, preferably offset printing machines

Required Skills:

  • Excellent communication and interpersonal skills
  • Strong analytical thinking and problem-solving ability
  • Creative approach to product promotion and market engagement
  • Proficiency in MS Excel and other basic technical tools
  • Negotiation and closing skills in B2B environments

Preferred Skills:

  • Knowledge of the printing industry and its trends
  • Fluency in regional languages (Tamil, Malayalam, etc.)

ASSUMPTION: Candidates must be male, as specified in the job description. This requirement may be subject to change based on local labor laws and company policies.

πŸ’° Compensation & Benefits

Salary Range: INR 25,000 - 30,000 per month. This range is based on industry standards for a marketing executive role with 2-5 years of experience in the capital goods sector in Coimbatore, India.

Benefits:

  • Provident Fund (PF) and Gratuity
  • Incentive and Bonus structures

Working Hours: Full-time, with regular business hours. The role may require occasional overtime, especially during exhibitions and trade shows.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Autoprint India operates in the printing services industry, manufacturing and exporting offset printing, UV coating, die cutting, blanking, variable data printing, and carton inspection machinery.

Company Size: Autoprint India is a mid-sized company with 51-200 employees. This size allows for a more personal work environment and closer collaboration with team members and management.

Founded: Autoprint India was founded in 1992 and has since grown to become a leading manufacturer and exporter of printing and packaging equipment in India.

Company Description:

  • Autoprint India is an ISO 9001:2015 certified company, ensuring high-quality products and services
  • The company specializes in manufacturing and exporting a wide range of printing and packaging machinery
  • Autoprint India is committed to ensuring value-driven relationships with its customers

Company Specialties:

  • Offset Printing Machinery
  • UV Coating Machinery
  • Die Cutting Machinery
  • Blanking Machinery
  • Variable Data Printing Machinery
  • Carton Inspection Machinery

Company Website: https://www.autoprint.net/

ASSUMPTION: Autoprint India's focus on quality and customer relationships makes it an attractive employer in the printing services industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in capital goods sales and marketing.

Reporting Structure: The Marketing Executive will report directly to the Sales Manager or Business Development Head.

Work Arrangement: The role is on-site, with regular business hours. However, it may require occasional overtime and extensive travel for exhibitions, trade shows, and client meetings.

Growth Opportunities:

  • Progression to a Senior Marketing Executive or Sales Manager role
  • Expanding knowledge and skills in the capital goods industry
  • Gaining experience in international sales and marketing

ASSUMPTION: With Autoprint India's growth and expansion plans, there may be opportunities for career progression within the company.

🌍 Location & Work Environment

Office Type: Autoprint India's office is a modern, industrial facility located in Coimbatore, Tamil Nadu.

Office Location(s): Kaanchan, #9, North Huzur Road, Coimbatore, Tamil Nadu 641018, IN

Geographic Context:

  • Coimbatore is a major industrial hub in South India, known for its engineering firms and information technology companies
  • The city offers a moderate climate, with temperatures ranging from 20Β°C to 35Β°C throughout the year
  • Coimbatore is well-connected by air, rail, and road, making it easy to travel for business and leisure

Work Schedule: The work schedule is typically Monday to Friday, with regular business hours. However, the role may require occasional weekend work and overtime during exhibitions and trade shows.

ASSUMPTION: Coimbatore's industrial environment and connectivity make it an ideal location for a marketing executive role in the capital goods industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Face-to-face interview with the Sales Manager or Business Development Head
  • Final decision and offer

Key Assessment Areas:

  • Sales and marketing skills
  • Industry knowledge and understanding of capital goods
  • Communication and interpersonal skills
  • Problem-solving and analytical thinking

Application Tips:

  • Highlight relevant experience in capital goods sales and marketing
  • Demonstrate a strong understanding of the printing industry and its trends
  • Showcase your ability to build and maintain strong client relationships
  • Prepare examples of successful sales strategies and market research projects

ATS Keywords: Capital goods, offset printing machines, sales, marketing, B2B, client relationships, market research, exhibitions, trade shows, product promotion, market engagement

ASSUMPTION: Autoprint India's recruitment process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • MS Excel
  • CRM software (e.g., Zoho CRM)
  • Sales enablement tools (e.g., HubSpot, Salesforce)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role may require the use of additional tools and technologies, depending on the candidate's specific responsibilities and projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric approach
  • Quality and innovation
  • Integrity and transparency

Work Style:

  • Collaborative and team-oriented
  • Results-driven and performance-focused
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a strong customer focus and a passion for building and maintaining client relationships?
  • Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
  • Do you have a proven track record of success in capital goods sales and marketing?

ASSUMPTION: Autoprint India values candidates who align with their customer-centric approach, commitment to quality, and focus on integrity and transparency.

⚠️ Potential Challenges

  • The role requires extensive travel, which may impact work-life balance
  • The printing industry can be competitive and challenging, with fluctuating market demands
  • The role may require occasional weekend work and overtime during exhibitions and trade shows
  • The company is male-dominated, as indicated by the job description, which may present cultural challenges for female candidates

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication, and a commitment to personal and professional growth.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Sales Executive or Business Development Executive position in the capital goods industry
  • However, it has a stronger focus on marketing and client relationship management
  • Career progression may involve moving into a Sales Manager or Business Development Manager role

ASSUMPTION: This role offers a unique blend of sales, marketing, and customer relationship management responsibilities, making it an attractive opportunity for the right candidate.

πŸ“ Sample Projects

  • Developing and implementing a targeted marketing campaign to promote a new offset printing machine model
  • Conducting market research to identify new business opportunities in the South Indian market
  • Collaborating with the technical team to create product-specific sales materials and presentations

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in marketing, sales, and customer relationship management.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does Autoprint India support the professional development and growth of its employees?
  • What are the most challenging aspects of the role, and how can they be addressed?
  • How does the company measure success for this role, and what are the key performance indicators?
  • What is the company's approach to work-life balance, and how is it supported for this role?

ASSUMPTION: These questions are designed to provide insight into the role's expectations, the company's culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in capital goods sales and marketing
  • Prepare examples of successful sales strategies, market research projects, and client relationship management initiatives
  • Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.