📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Layered Reality
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving ticket sales through creative content and marketing campaigns
- Managing customer emails and mailing lists to grow and engage audiences
- Supporting various marketing activities, including events and campaigns
- Collaborating with external agencies and freelancers to create assets and copy
ASSUMPTION: This role requires a proactive, organized individual with strong analytical and copywriting skills to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Create content and manage campaigns to drive ticket sales for Layered Reality productions
✅ Coordinate customer emails and manage mailing lists to grow and engage audiences
✅ Support various marketing activities, including events and campaigns with ticketing partners
✅ Brief external freelancers and agencies for asset development and resizing, ensuring brand and style guidelines are followed
✅ Take the lead on producing a monthly competitor analysis report
✅ Compile and distribute key sales reports
✅ Collect and categorize guest reviews monthly
✅ Respond to guest enquiries through the support email system Freshdesk
✅ Manage invoicing and work with Finance and the line manager on budget management and spend
✅ Manage team asset management systems and marketing documents
ASSUMPTION: The role may require working on short notice for tasks such as assisting on photo shoots or printing posters/flyers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 18 months to 2 years of marketing experience
Required Skills:
- Strong Excel skills and analytical ability
- Excellent copywriting skills, with social posting experience a plus
- Proactive approach with confidence to identify gaps and present solutions
- Strong organization skills to thrive in a fast-paced environment
- Good communication skills, both written and verbal
- Knowledge or interest in immersive experiences or the entertainment sector
- Asset creation using online tools such as Canva, basic Adobe Suite is a plus
Preferred Skills:
- Experience with CRM systems, such as Klaviyo
- Familiarity with the entertainment industry
- Basic knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, a degree in a relevant field is assumed to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £28,000 - £30,000 per year (based on company-provided information)
Benefits:
- Chance to be part of an exciting, fast-paced, multi-award-winning, growth-oriented entertainment company
- Great London location
- Fun and energetic office and team
- Tickets to experiences
- 23 days annual leave + UK bank holidays
- Hybrid flexible working
- Contributory Pension scheme
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on the company's provided information and is considered competitive for the role, experience level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: Small (11-50 employees) - Offers a close-knit team and the opportunity to make a significant impact
Founded: 2017 - Layered Reality was founded by Andrew McGuinness with a mission to create immersive digital entertainment experiences
Company Description:
- Layered Reality is a multi-award-winning immersive digital entertainment company
- Known for creating unforgettable experiences that blend live theatre, technology, and physical sensations
- Offers experiences such as Jeff Wayne's The War of The Worlds: The Immersive Experience and Elvis Evolution
Company Specialties:
- Entertainment
- Team building
- Innovation
- Events
- Private Hire
- Attraction
- Team-building
- Challenges
- Technology
- Corporate Entertaining
- Virtual Reality
- Immersive entertainment
- Skills, and Future
Company Website: https://www.thewaroftheworldsimmersive.com
ASSUMPTION: Layered Reality's focus on innovation and immersive experiences creates an exciting work environment for creative and forward-thinking individuals.
📊 Role Analysis
Career Level: Entry to Mid-level - This role offers an opportunity to grow within the marketing team and the wider entertainment industry
Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with other marketing team members, as well as external agencies and freelancers
Work Arrangement: Hybrid - A combination of on-site and remote work, offering flexibility and the opportunity to collaborate with the team in person
Growth Opportunities:
- Developing skills in various marketing disciplines, such as content creation, email marketing, and competitor analysis
- Gaining experience working with external agencies and freelancers
- Potential career progression within the marketing team or the wider entertainment industry
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and independent work, fostering both personal and professional growth.
🌍 Location & Work Environment
Office Type: Creative and energetic - Layered Reality's office reflects its innovative and immersive experiences
Office Location(s): London, Greater London EC3A 2BJ, GB
Geographic Context:
- London, City of - A vibrant and multicultural city with a thriving entertainment industry
- United Kingdom - A diverse and dynamic country with a strong entertainment sector
- Great Britain and Northern Ireland - A politically stable and economically developed region
Work Schedule: Full-time, with the possibility of occasional evening or weekend work for events and campaigns
ASSUMPTION: The office location in London's City of offers easy access to public transportation, cultural attractions, and entertainment venues.
💼 Interview & Application Insights
Typical Process:
- Submit an up-to-date CV and Covering Letter outlining what you can bring to the role and why you want to work for Layered Reality
- Phone or video screening to assess cultural fit and basic qualifications
- In-person or virtual interview with the Marketing Manager and/or other team members to discuss the role in more detail and assess skills and experience
- Final interview or assessment to evaluate problem-solving skills and cultural fit
Key Assessment Areas:
- Marketing skills and experience
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
- Communication and interpersonal skills
Application Tips:
- Tailor your CV and Covering Letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Layered Reality's immersive experiences and the entertainment industry
- Showcase your creativity and problem-solving abilities through relevant examples or projects
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Marketing, Content Creation, Campaign Management, Email Marketing, CRM, Competitor Analysis, Sales Reports, Guest Reviews, Teamwork, Collaboration, Innovation, Entertainment Industry
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's current hiring needs.
🛠️ Tools & Technologies
- Excel
- Canva
- Basic Adobe Suite
- Klaviyo (CRM)
- Freshdesk (Support Email System)
- Various marketing and project management tools (specific tools may vary)
ASSUMPTION: The required tools and technologies may evolve as the role and company grow, and new technologies are adopted.
👔 Cultural Fit Considerations
Company Values:
- Innovation - Layered Reality encourages creativity and forward-thinking to push the boundaries of immersive entertainment
- Collaboration - The company values teamwork and collaboration to create unforgettable experiences
- Customer Focus - Layered Reality prioritizes creating amazing memories for its guests
Work Style:
- Fast-paced - The role requires adaptability and the ability to thrive in a dynamic environment
- Creative - Layered Reality values innovative ideas and unique perspectives
- Team-oriented - The company encourages collaboration and support among team members
Self-Assessment Questions:
- Do you thrive in a fast-paced, creative environment?
- Are you comfortable working with external agencies and freelancers?
- Do you have a strong interest in the entertainment industry and immersive experiences?
ASSUMPTION: Layered Reality's focus on innovation and creativity creates an environment that values unique perspectives and encourages collaboration.
⚠️ Potential Challenges
- The role may require working on short notice for tasks such as assisting on photo shoots or printing posters/flyers
- The fast-paced environment may be challenging for individuals who prefer a more structured or predictable work setting
- The role may require occasional evening or weekend work for events and campaigns
- The company's focus on innovation and creativity may lead to frequent changes in priorities and projects
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to work in a creative and dynamic environment within the entertainment industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on creating immersive and innovative experiences
- The entertainment industry's fast-paced and dynamic nature sets it apart from other sectors
- Career progression in the entertainment industry may differ from more established sectors, offering unique growth opportunities
ASSUMPTION: The unique aspects of this role and the entertainment industry create a distinct work environment that may appeal to individuals seeking a creative and dynamic career path.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming immersive experience
- Developing an email marketing strategy to engage and grow the customer mailing list
- Conducting a competitor analysis to identify trends and opportunities in the immersive entertainment sector
ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks they may encounter in this role, but the specific projects may vary based on the company's current needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does Layered Reality support the professional development of its marketing team members?
- What are the most rewarding aspects of working in the immersive entertainment industry?
- How does Layered Reality approach innovation and staying ahead of industry trends?
- What is the company's approach to work-life balance, particularly for hybrid roles?
ASSUMPTION: The key questions to ask during the interview are designed to help applicants better understand the role, the company culture, and the entertainment industry as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and Covering Letter to highlight your relevant marketing experience and skills
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
