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Marketing Executive - EitC

Everton Football Club
Full-time
On-site
United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive - EitC

πŸ”Ή Company: Everton Football Club

πŸ”Ή Location: Everton in the Community, Liverpool

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-12

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the Marketing Manager in day-to-day operations
  • Ensuring all work adheres to Charity brand guidelines
  • Managing customer data and supporting digital/traditional marketing initiatives
  • Assisting in the development of marketing activities for EitC programs

ASSUMPTION: This role requires a proactive individual with a keen eye for detail and a commitment to quality. Experience in marketing, particularly in CRM and email marketing, is essential.

πŸ“‹ Key Responsibilities

βœ… Supporting the Marketing Manager in ensuring that Everton in the Community requirements are accurately briefed in and scheduled in accordance with Club protocol

βœ… Working directly with the EitC Designer and liaising with relevant staff to provide context to briefs and feedback on initial design drafts or concepts

βœ… Engaging with existing EitC customer data and working on the development of customer use journey and future CRM/data developments that affect the Charity directly

βœ… Supporting the Marketing Manager to deliver on targeted paid digital and social media campaigns, reviewing and monitoring key metrics to inform future activities where appropriate

βœ… Ensuring briefing documents and job bags on the marketing server are completed and filed accordingly for each job

βœ… Where appropriate, and working with print and other suppliers, ensuring all externally produced marketing materials are of a suitable quality and meet Charity brand guidelines

βœ… Supporting in branding projects where required across the Charity

βœ… Understanding and adhering to the Club’s Safeguarding policy, procedures, and best practice guidelines

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Educated to A level or NVQ in Marketing or equivalent

Experience: Experience of working with a design studio, either directly or through an agency. Experience within a similar role in marketing is preferred

Required Skills:

  • Knowledge of key marketing channels and routes to market, in particular CRM and email marketing
  • Knowledge of segmentation and effective targeting, as well as the importance of using data effectively
  • Experience of supporting marketing campaigns from inception to delivery – B2B and B2C
  • Excellent interpersonal skills with an ability to build rapport and positive relationships with all levels of an organisation
  • Excellent communicator, both written and verbal, who places high value on attention to detail
  • Ability to anticipate and prioritise diverse workload, managing work, time, and resources cost-effectively
  • Good team player who can work on own initiative

Preferred Skills:

  • Experience working in a sports or charity environment

ASSUMPTION: While not explicitly stated, having experience in a similar role or industry would be beneficial for this position.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£30,000 per annum (Estimated, based on industry standards for a Marketing Executive with 0-2 years of experience in the UK)

Benefits:

  • Pension scheme
  • Health insurance
  • Employee assistance program
  • Discounts on Everton merchandise and match tickets

Working Hours: Full-time, with occasional weekend and matchday work required

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Executive with 0-2 years of experience in the UK. Actual salary may vary based on the company's compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sports (Football) and Charity

Company Size: Medium (201-500 employees)

Founded: 1878

Company Description:

  • Everton Football Club is one of world sport's most respected and revered names
  • Founder-member of the world's first professional league
  • English champions nine times, runners-up seven times, and winners of the FA Cup five times
  • Won the European Cup-winners' Cup in 1985

Company Specialties:

  • Football
  • Charity work through Everton in the Community
  • Marketing and branding

Company Website: http://www.evertonfc.com

ASSUMPTION: Everton Football Club is a well-established organization with a strong brand and reputation in the football industry.

πŸ“Š Role Analysis

Career Level: Entry-level to Mid-level Marketing role

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site, with occasional weekend and matchday work required

Growth Opportunities:

  • Progression to a Senior Marketing Executive role
  • Expanding skills and knowledge in marketing, branding, and customer data management
  • Potential to work on high-profile campaigns and projects

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: On-site at Everton in the Community, Liverpool

Office Location(s): Goodison Road, Walton, Liverpool, Merseyside L4 4EL, GB

Geographic Context:

  • Liverpool is a vibrant city with a rich cultural heritage
  • Everton in the Community is located in the Walton area of Liverpool
  • The office is close to public transportation links

Work Schedule: Full-time, with occasional weekend and matchday work required

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on delivering high-quality marketing campaigns and initiatives.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Face-to-face interview with the Marketing Manager
  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Marketing knowledge and experience
  • Customer data management skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with Everton's values

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of Everton's brand and marketing objectives
  • Prepare examples of marketing campaigns you've worked on and their outcomes

ATS Keywords: Marketing Executive, CRM, Email Marketing, Digital Marketing, Social Media, Branding, Customer Data Management, Marketing Campaigns

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit with Everton.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Design software (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The Marketing Executive will be expected to have experience with relevant marketing tools and technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion
  • Commitment
  • Integrity
  • Respect
  • Excellence

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you align with Everton's core values, particularly 'Passion' and 'Commitment'?
  • How do you approach working in a team environment, and can you provide an example of a successful team project you've worked on?
  • How do you stay organized and manage your workload effectively, particularly when faced with multiple projects or tight deadlines?

ASSUMPTION: Everton values candidates who demonstrate a strong cultural fit, with a passion for football and a commitment to the club's mission and values.

⚠️ Potential Challenges

  • Working in a fast-paced environment with tight deadlines
  • Managing multiple projects and priorities simultaneously
  • Occasional weekend and matchday work requirements
  • Adapting to changes in marketing strategies or priorities

ASSUMPTION: The role may present challenges in managing workload, prioritizing tasks, and adapting to changes in marketing strategies or priorities.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator - Liverpool FC: Similar role with a focus on marketing campaigns and customer data management, but within a different football club
  • Marketing Executive - Liverpool City Region Local Enterprise Partnership: Similar role with a focus on marketing and branding, but within a regional economic development organization
  • Marketing Assistant - Everton Football Club: Entry-level role with a focus on supporting marketing campaigns and initiatives, but with fewer responsibilities and less experience required

ASSUMPTION: While these roles share similarities, each offers unique opportunities and challenges based on the organization's industry, size, and culture.

πŸ“ Sample Projects

  • Developing and executing a targeted social media campaign to promote a new EitC program
  • Creating and distributing an email newsletter to engage EitC customers and stakeholders
  • Managing a rebranding project for an EitC program, ensuring all marketing materials are updated and consistent with the new brand guidelines

ASSUMPTION: These sample projects illustrate the range of marketing activities the Marketing Executive may be involved in, from campaign development and execution to branding and customer engagement.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the overall marketing strategy for Everton in the Community?
  • What opportunities are there for professional development and growth within the marketing department?
  • How does Everton support work-life balance for its employees?
  • What are the most rewarding aspects of working in the marketing department at Everton?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides insight into the work environment and opportunities for growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing experience and skills
  • Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for Everton
  • Prepare examples of marketing campaigns you've worked on and their outcomes
  • Follow up with the Talent Acquisition Team via email (careers@evertonfc.com) one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.