📌 Core Information
🔹 Job Title: Marketing Executive - EitC
🔹 Company: Everton Football Club
🔹 Location: Everton in the Community, Liverpool
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing Manager in day-to-day operations
- Ensuring all work adheres to Charity brand guidelines
- Managing customer data and supporting digital/traditional marketing initiatives
- Assisting in the development of marketing activities for EitC programs
ASSUMPTION: This role requires a proactive individual with a keen eye for detail and a commitment to quality. Experience in marketing, particularly in CRM and email marketing, is essential.
📋 Key Responsibilities
✅ Supporting the Marketing Manager in ensuring that Everton in the Community requirements are accurately briefed in and scheduled in accordance with Club protocol
✅ Working directly with the EitC Designer and liaising with relevant staff to provide context to briefs and feedback on initial design drafts or concepts
✅ Engaging with existing EitC customer data and working on the development of customer use journey and future CRM/data developments that affect the Charity directly
✅ Supporting the Marketing Manager to deliver on targeted paid digital and social media campaigns, reviewing and monitoring key metrics to inform future activities where appropriate
✅ Ensuring briefing documents and job bags on the marketing server are completed and filed accordingly for each job
✅ Where appropriate, and working with print and other suppliers, ensuring all externally produced marketing materials are of a suitable quality and meet Charity brand guidelines
✅ Supporting in branding projects where required across the Charity
✅ Understanding and adhering to the Club’s Safeguarding policy, procedures, and best practice guidelines
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Educated to A level or NVQ in Marketing or equivalent
Experience: Experience of working with a design studio, either directly or through an agency. Experience within a similar role in marketing is preferred
Required Skills:
- Knowledge of key marketing channels and routes to market, in particular CRM and email marketing
- Knowledge of segmentation and effective targeting, as well as the importance of using data effectively
- Experience of supporting marketing campaigns from inception to delivery – B2B and B2C
- Excellent interpersonal skills with an ability to build rapport and positive relationships with all levels of an organisation
- Excellent communicator, both written and verbal, who places high value on attention to detail
- Ability to anticipate and prioritise diverse workload, managing work, time, and resources cost-effectively
- Good team player who can work on own initiative
Preferred Skills:
- Experience working in a sports or charity environment
ASSUMPTION: While not explicitly stated, having experience in a similar role or industry would be beneficial for this position.
💰 Compensation & Benefits
Salary Range: £25,000 - £30,000 per annum (Estimated, based on industry standards for a Marketing Executive with 0-2 years of experience in the UK)
Benefits:
- Pension scheme
- Health insurance
- Employee assistance program
- Discounts on Everton merchandise and match tickets
Working Hours: Full-time, with occasional weekend and matchday work required
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Executive with 0-2 years of experience in the UK. Actual salary may vary based on the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Sports (Football) and Charity
Company Size: Medium (201-500 employees)
Founded: 1878
Company Description:
- Everton Football Club is one of world sport's most respected and revered names
- Founder-member of the world's first professional league
- English champions nine times, runners-up seven times, and winners of the FA Cup five times
- Won the European Cup-winners' Cup in 1985
Company Specialties:
- Football
- Charity work through Everton in the Community
- Marketing and branding
Company Website: http://www.evertonfc.com
ASSUMPTION: Everton Football Club is a well-established organization with a strong brand and reputation in the football industry.
📊 Role Analysis
Career Level: Entry-level to Mid-level Marketing role
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, with occasional weekend and matchday work required
Growth Opportunities:
- Progression to a Senior Marketing Executive role
- Expanding skills and knowledge in marketing, branding, and customer data management
- Potential to work on high-profile campaigns and projects
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: On-site at Everton in the Community, Liverpool
Office Location(s): Goodison Road, Walton, Liverpool, Merseyside L4 4EL, GB
Geographic Context:
- Liverpool is a vibrant city with a rich cultural heritage
- Everton in the Community is located in the Walton area of Liverpool
- The office is close to public transportation links
Work Schedule: Full-time, with occasional weekend and matchday work required
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on delivering high-quality marketing campaigns and initiatives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the Marketing Manager
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing knowledge and experience
- Customer data management skills
- Communication and interpersonal skills
- Cultural fit and alignment with Everton's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Everton's brand and marketing objectives
- Prepare examples of marketing campaigns you've worked on and their outcomes
ATS Keywords: Marketing Executive, CRM, Email Marketing, Digital Marketing, Social Media, Branding, Customer Data Management, Marketing Campaigns
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit with Everton.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Design software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The Marketing Executive will be expected to have experience with relevant marketing tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Commitment
- Integrity
- Respect
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Everton's core values, particularly 'Passion' and 'Commitment'?
- How do you approach working in a team environment, and can you provide an example of a successful team project you've worked on?
- How do you stay organized and manage your workload effectively, particularly when faced with multiple projects or tight deadlines?
ASSUMPTION: Everton values candidates who demonstrate a strong cultural fit, with a passion for football and a commitment to the club's mission and values.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Occasional weekend and matchday work requirements
- Adapting to changes in marketing strategies or priorities
ASSUMPTION: The role may present challenges in managing workload, prioritizing tasks, and adapting to changes in marketing strategies or priorities.
📈 Similar Roles Comparison
- Marketing Coordinator - Liverpool FC: Similar role with a focus on marketing campaigns and customer data management, but within a different football club
- Marketing Executive - Liverpool City Region Local Enterprise Partnership: Similar role with a focus on marketing and branding, but within a regional economic development organization
- Marketing Assistant - Everton Football Club: Entry-level role with a focus on supporting marketing campaigns and initiatives, but with fewer responsibilities and less experience required
ASSUMPTION: While these roles share similarities, each offers unique opportunities and challenges based on the organization's industry, size, and culture.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new EitC program
- Creating and distributing an email newsletter to engage EitC customers and stakeholders
- Managing a rebranding project for an EitC program, ensuring all marketing materials are updated and consistent with the new brand guidelines
ASSUMPTION: These sample projects illustrate the range of marketing activities the Marketing Executive may be involved in, from campaign development and execution to branding and customer engagement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for Everton in the Community?
- What opportunities are there for professional development and growth within the marketing department?
- How does Everton support work-life balance for its employees?
- What are the most rewarding aspects of working in the marketing department at Everton?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides insight into the work environment and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for Everton
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Follow up with the Talent Acquisition Team via email (careers@evertonfc.com) one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
