Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Implementing and managing marketing campaigns across digital channels
• Creating engaging content for social media, websites, and email campaigns
• Collaborating with cross-functional teams to enhance audience engagement
• Monitoring and analyzing campaign performance to optimize future marketing efforts

ASSUMPTION: This role requires a strong focus on digital marketing and content creation, with a data-driven mindset to optimize campaign performance.

📋 Key Responsibilities

✅ Implement and manage email marketing campaigns, ensuring high engagement and performance optimization

✅ Assist in executing social media marketing campaigns, including organic and paid content across key platforms

✅ Support in planning and publishing website content, ensuring updates align with campaign goals and audience needs

✅ Utilize marketing automation tools to streamline campaign execution

✅ Monitor and track campaign performance, using analytics to optimize future marketing efforts

✅ Stay updated on trending marketing campaigns to support execution

✅ Create and edit engaging content for social media, websites, and email campaigns, ensuring consistency in tone and messaging

✅ Work with designers and external agencies to develop compelling visuals, videos, and event branding assets

✅ Ensure website content is SEO-optimized and aligned with marketing objectives

✅ Monitor and analyze audience engagement across digital platforms to improve content and campaign effectiveness

✅ Conduct research on market trends, competitor activities, and audience behavior to refine marketing execution

✅ Support in adapting campaigns based on industry developments and audience insights

✅ Oversee the customer journey from start to finish, working with various teams to ensure a seamless customer experience

✅ Manage multiple projects and tasks simultaneously, ensuring efficient prioritization and meeting deadlines under pressure

✅ Communicate effectively with marketing teams, sales teams, clients, and external partners, ensuring clarity in marketing plans and problem resolution

✅ Collaborate with cross-functional teams, sharing ideas, providing feedback, and fostering a supportive and results-driven work environment

ASSUMPTION: This role requires strong organizational, communication, and teamwork skills to manage multiple projects and collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Business, or a related field.

Experience: Minimum 1-2 years of experience in digital marketing, content creation, and campaign execution.

Required Skills:

• Strong experience in email marketing, website content management, and social media marketing
• Proficiency in marketing automation tools (HubSpot, Marketo, Salesforce, Mailchimp, etc.)
• Hands-on experience with SEO, PPC, Google Analytics, and paid social media campaigns
• Ability to collaborate with cross-functional teams, including sales, design, and product teams, to execute marketing initiatives
• Strong writing and editing skills for digital content creation
• Data-driven mindset with analytical skills to measure and optimize campaigns

Preferred Skills:

• Experience with CRM systems
• Fluency in additional languages

ASSUMPTION: Candidates with experience in CRM systems and additional languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 150,000 and EGP 250,000 per year, depending on experience and qualifications. This estimate is based on industry standards for marketing executives in Egypt.

Benefits:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A comprehensive company-funded private medical insurance with international coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

ASSUMPTION: Informa offers a comprehensive benefits package that includes competitive salary, flexible work arrangements, and opportunities for professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve various specialist markets, including Pharma, Medical, and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research, and Advanced Learning.

Company Size: Informa has over 10,000 colleagues across 30 countries, providing a fantastic, inclusive community with opportunities for growth and development.

Founded: Informa was founded in 1998 and has since grown into a global leader in its industry.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• Their businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, serving various specialist markets through their brands.
• Informa is committed to creating a welcoming culture with in-person and online social events, diversity and inclusion networks, and opportunities for volunteering and professional development.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa’s diverse range of businesses and specialist markets offers applicants the opportunity to work on various projects and gain exposure to different industries.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals seeking to develop their skills in digital marketing, content creation, and campaign execution.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, design, and product teams.

Work Arrangement: This role is based in Cairo, Egypt, with a hybrid work arrangement that combines on-site and remote work.

Growth Opportunities:

• Informa offers opportunities for professional development through bespoke training, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
• The company encourages and supports internal job moves, providing employees with the chance to grow within the organization.

ASSUMPTION: Informa’s commitment to professional development and internal mobility provides Marketing Executives with ample opportunities to grow and advance their careers.

🌍 Location & Work Environment

Office Type: Informa’s Cairo office is located in the Cairo Festival City Business Park, New Cairo, offering a modern and collaborative work environment.

Office Location(s): Cairo Festival City Business Park, New Cairo, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, cultural attractions, and bustling business districts.
• Cairo’s strategic location in the Middle East and North Africa region makes it an ideal hub for international businesses.

Work Schedule: The Marketing Executive will work a standard full-time schedule, with flexibility to balance on-site and remote work as needed.

ASSUMPTION: Cairo’s vibrant business environment and Informa’s modern office space provide Marketing Executives with an engaging and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the marketing team
• Background check and offer

Key Assessment Areas:

• Digital marketing and content creation skills
• Campaign execution and optimization experience
• Collaboration and communication skills
• Data-driven mindset and analytical skills
• Cultural fit and alignment with Informa’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing and content creation experience.
• Demonstrate your understanding of the role and Informa’s business by researching the company and its specialist markets.
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview.
• Show enthusiasm for Informa’s commitment to professional development and internal mobility.

ATS Keywords: Digital Marketing, Content Creation, Campaign Execution, Marketing Automation, SEO, PPC, Google Analytics, Audience Engagement, Customer Journey Management, Collaboration, Teamwork, Data Analysis

ASSUMPTION: Informa’s interview process focuses on assessing candidates’ digital marketing and content creation skills, as well as their cultural fit and alignment with the company’s values.

🛠️ Tools & Technologies

• HubSpot
• Mailchimp
• Marketo
• Salesforce
• Google Analytics
• SEO and PPC tools
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Marketing Executives at Informa should be proficient in marketing automation tools, SEO and PPC tools, and project management platforms to streamline campaign execution and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Inspiring knowledge
• Connecting people
• Delivering excellence
• Thinking global, acting local
• Inclusive and collaborative

Work Style:

• Results-driven and detail-oriented
• Adaptable and eager to learn
• Collaborative and supportive
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you align with Informa’s commitment to inspiring knowledge and connecting people through your marketing efforts?
• How do you ensure that your content and campaigns are tailored to the specific needs and preferences of your target audience?
• How do you approach collaboration and teamwork, particularly when working with cross-functional teams?

ASSUMPTION: Informa values candidates who demonstrate a strong cultural fit with the company’s values and a willingness to collaborate and adapt in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and tasks simultaneously may require strong organizational and prioritization skills.
• Working with cross-functional teams may present communication and collaboration challenges that require effective problem-solving skills.
• The hybrid work arrangement may require applicants to be comfortable balancing on-site and remote work.
• The competitive salary range may attract a high volume of applicants, increasing the likelihood of a more competitive interview process.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• Marketing Executives at Informa focus on digital marketing and content creation, whereas Marketing Managers may have broader responsibilities, including team leadership and strategic planning.
• Informa’s Marketing Executives work across various specialist markets, providing exposure to diverse industries and audiences.
• Career progression for Marketing Executives at Informa may include roles such as Marketing Manager, Senior Marketing Manager, or Specialist Marketing Manager, depending on the specific business unit and market served.

ASSUMPTION: Applicants should consider the unique aspects of Informa’s Marketing Executive role and how it compares to similar roles in the industry to ensure they are a good fit for the position.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to promote an upcoming industry event, resulting in a 20% increase in event registrations.
• Creating and optimizing social media content for a new product launch, leading to a 30% increase in engagement and a 15% increase in sales.
• Collaborating with the design team to create visually appealing and on-brand marketing materials for a virtual conference, contributing to a 25% increase in attendee satisfaction scores.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact Marketing Executives at Informa may have in their role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• How does Informa support the professional development and growth of its Marketing Executives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Informa measure the success of its marketing campaigns, and what metrics are most important for this role?
• What are the most challenging aspects of working in a hybrid work environment, and how does Informa support its employees in overcoming these challenges?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and Informa’s business, as well as their understanding of the company’s values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. job posting.
• Tailor your resume and cover letter to highlight your relevant digital marketing and content creation experience, as well as your alignment with Informa’s values and work style.
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview.
• Research Informa’s business and specialist markets to demonstrate your understanding of the company and its industry.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.