📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Infopro Digital Services Limited
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (Remote/On-site)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (London HQ Office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing campaigns across various channels
- Managing social media platforms and creating engaging content
- Utilizing data analytics to monitor and evaluate campaign performance
- Collaborating with cross-functional teams to create compelling promotional materials
ASSUMPTION: This role requires a strong understanding of digital marketing techniques and excellent communication skills to effectively collaborate with teams and external stakeholders.
📋 Key Responsibilities
✅ Develop and implement integrated marketing campaigns across various channels, ensuring consistency and alignment with brand guidelines
✅ Manage social media platforms, crafting engaging content that fosters community engagement and brand loyalty
✅ Utilize data analytics to monitor and evaluate campaign performance, providing actionable insights for future strategies
✅ Collaborate with product teams to create compelling promotional materials and content that highlight our offerings
✅ Organize and coordinate events, webinars, and other promotional activities to enhance brand visibility
✅ Engage directly with clients and stakeholders to gather feedback and insights that inform marketing strategies
ASSUMPTION: The role may require occasional travel to attend events or meet with clients and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-3 years of experience in a marketing role, preferably within B2B environments
Required Skills:
- Strong understanding of digital marketing techniques, including SEO, PPC, and content marketing
- Excellent communication and interpersonal skills for effective collaboration with team members and external stakeholders
- Proficiency in data analysis tools to track campaign performance and ROI
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Creative mindset with a strong attention to detail, ensuring all marketing materials are high-quality and on-brand
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Based on industry standards for a Marketing Executive role in London)
Benefits:
- 25 days annual leave (rising up to 30 days)
- Group personal pension plan
- Life assurance
- Interest free season ticket loan
- Childcare vouchers
- Private medical insurance
- Employee assistance programme
- Bonusly employee recognition
- Employee discount scheme
- Onsite monthly chair massage
- Eye-care vouchers
- Discounted gym membership
- Agile/remote working
- Additional life assurance
- Bike to work
- Buying holiday
- Dental insurance
- Give as you earn
- Add partner to gym membership
- Health cash plan
- Personal accident insurance
- Will writing
Working Hours: Full-time, 37.5 hours per week, with flexible working hours and a hybrid work schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Infopro Digital is a leading player in the business-to-business information and services sector, with over 100 brands covering various industries such as Risk & Insurance, Automotive aftermarket, Construction, Retail, Industry, and the Public Sector.
Company Size: Infopro Digital has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Infopro Digital was founded in 2001 and has since grown to become a global provider of B2B information and services.
Company Description:
- Infopro Digital offers its customers and clients multi-media products and solutions, including software, tradeshows, databases, digital solutions, lead generation, analysis & insight, events, and training.
- The company helps customers and clients improve their efficiency and productivity, make informed decisions faster with better insights, and grow revenue by generating new business and sales opportunities.
- Infopro Digital connects professional communities and specializes in information professionnelle, salons, événements, éditeur de logiciels, data, technologies, B2B, marketplaces, formation, automobile, assurance, secteur public, construction, médias, industrie, distribution, and retail.
Company Specialties:
- Information professionnelle
- Salons
- Événements
- Éditeur de logiciels
- Data
- Technologies
- B2B
- Marketplaces
- Formation
- Automobile
- Assurance
- Secteur public
- Construction
- Médias
- Industrie
- Distribution
- Retail
Company Website: Infopro Digital
ASSUMPTION: Infopro Digital's global presence and diverse range of brands provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in a dynamic and fast-paced environment.
Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and collaborate with cross-functional teams, including product, sales, and customer success.
Work Arrangement: This role operates on a hybrid work schedule, with a combination of remote work and on-site presence at the London HQ office.
Growth Opportunities:
- Progression to a Senior Marketing Executive or Marketing Manager role within the company
- Expanding skills and knowledge in digital marketing and related fields
- Gaining experience in event management and stakeholder engagement
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while the company's growth and diverse range of brands provide ample opportunities for career progression.
🌍 Location & Work Environment
Office Type: The London HQ office is a modern and collaborative workspace, with state-of-the-art facilities and amenities.
Office Location(s): 133 Houndsditch, London, England EC3A 7BX, GB
Geographic Context:
- London is a vibrant and multicultural city, offering a wide range of cultural, social, and recreational opportunities
- The city has a well-developed public transportation system, making it easy to commute to and from the office
- London is home to a diverse range of industries and professional communities, providing ample networking opportunities
Work Schedule: Full-time, 37.5 hours per week, with flexible working hours and a hybrid work schedule
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a better work-life balance, while the London office provides a collaborative and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Manager or another senior stakeholder
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and knowledge
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your achievements in previous marketing roles
- Demonstrate your understanding of the company and its products/services in your application materials
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Marketing, Digital Marketing, SEO, PPC, Content Marketing, Campaign Management, Social Media Management, Data Analysis, Stakeholder Engagement, Event Management, Brand Awareness
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the candidate pool. It is essential to remain flexible and adaptable throughout the process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Focus on results and delivery
- Openness to feedback and continuous learning
Self-Assessment Questions:
- How do you align with Infopro Digital's customer-centric approach to marketing?
- Can you provide an example of a time when you demonstrated innovation and continuous improvement in a marketing role?
- How do you prefer to work in a team environment, and how do you handle feedback and criticism?
ASSUMPTION: Infopro Digital values a diverse and inclusive work environment, and candidates who can demonstrate their alignment with these values will be more likely to succeed in the role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a hybrid work arrangement and maintaining productivity outside of the office
- Building and maintaining strong relationships with stakeholders, both internal and external to the company
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Marketing Executive vs. Marketing Coordinator: A Marketing Executive role typically requires more strategic thinking and leadership, while a Marketing Coordinator role focuses more on tactical execution and support.
- Industry-specific context: Infopro Digital's focus on B2B information and services provides unique opportunities for marketing professionals to gain experience in a specific industry vertical.
- Career path comparison: A Marketing Executive role can serve as a stepping stone to more senior marketing positions, such as Senior Marketing Executive or Marketing Manager, or even transition into other areas of the business, such as product management or sales.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Infopro Digital's business model can help candidates tailor their applications and interviews to better showcase their fit for the role.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product or service
- Conducting market research and analysis to inform marketing strategies and tactics
- Managing social media platforms and creating engaging content to drive brand awareness and engagement
- Collaborating with product teams to create compelling promotional materials and content that highlights the company's offerings
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities that a Marketing Executive might encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Infopro Digital support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed recently, and what made it successful?
- How does Infopro Digital measure the success of its marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of the company and its products/services
- Prepare for the interview by researching the company and practicing common marketing interview questions
- Follow up with the hiring manager or HR department after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
