📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Bilue
🔹 Location: Taguig City, Taguig, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Metro Manila, Philippines)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing calendar activities across newsletters, LinkedIn, and events
- Creating and editing content such as case studies, newsletters, and sales decks
- Designing marketing assets using tools like Canva
- Coordinating event logistics and managing attendee communications
- Running LinkedIn ad campaigns and managing CRM hygiene
- Gathering customer insights and managing government panel and partner channels
ASSUMPTION: This role requires a balance of creative and organizational skills, with a focus on execution and attention to detail.
📋 Key Responsibilities
✅ Own and manage the content calendar, driving monthly activity across various channels
✅ Write and edit content for newsletters, LinkedIn, events, and sales decks
✅ Design marketing assets using Canva or similar tools for various campaigns
✅ Coordinate event logistics, manage attendee communications, and create branded takeaways
✅ Run LinkedIn ad campaigns, including setup, asset creation, and performance tracking
✅ Manage CRM hygiene, tag leads, support follow-up processes, and track campaign delivery
✅ Gather customer insights from events, team conversations, and feedback tools
✅ Manage government panel and partner channels, including admin, profile management, and compliance
ASSUMPTION: This role involves a mix of creative, operational, and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of marketing experience (agency or in-house)
Required Skills:
- Strong writing skills, clear, confident, and on-brand
- Solid design skills using Canva or similar tools
- Experience with LinkedIn Campaign Manager, email tools (e.g., Mailchimp), and CRMs like HubSpot
- Proactive communication and strong attention to detail
- Comfortable working remotely and managing own workflow
Preferred Skills:
- Experience in the IT services industry
- Fluency in Filipino (Tagalog)
ASSUMPTION: While not explicitly stated, having experience in the IT services industry and fluency in Filipino (Tagalog) could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: PHP 45,000 - 60,000 per month (Based on industry standards for mid-level marketing roles in Metro Manila)
Benefits:
- Client-focused work environment
- Internal coaching and continuous learning opportunities
- Flat structure with approachable executive leadership team
- Internal communities for knowledge sharing and collaboration
- Flexible, full-time remote work for Manila-based employees
Working Hours: 6:00 AM to 2:30 PM PHT (following Australian Eastern Standard Time)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Metro Manila. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Bilue is an IT services and IT consulting company that specializes in mobile product strategy, mobile development, user experience design, and emerging technology.
Company Size: Bilue has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Bilue was founded in 2011 and has since worked with some of Australia’s biggest brands to deliver innovative experiences on mobile and emerging technology.
Company Description:
- Bilue is a team of researchers, designers, engineers, architects, innovators, and change makers.
- The company combines design, technology, and talent to drive business growth and specializes in experience design, mobile apps, cloud engineering, web development, enterprise apps, and smart TV.
- Bilue supports its employees with a wide range of benefits, including workplace flexibility, a generous annual training budget, additional leave for training and development, a new laptop every 3 years, and the opportunity to take your birthday off.
Company Specialties:
- Mobile Product Strategy
- Mobile Development
- User Experience Design
- Innovation
- Emerging Technology
- Augmented & Virtual Reality
- Chatbots
- Voice Apps
- Machine Learning
- Blockchain
- UX Research
- Native Apps
- iOS
- Android
Company Website: bilue.com.au
ASSUMPTION: Bilue's focus on innovation and emerging technology creates an environment that encourages continuous learning and growth.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 3-5 years of experience.
Reporting Structure: The Marketing Executive will report directly to the Head of Growth.
Work Arrangement: This role requires on-site work in Metro Manila, Philippines, with flexible hours following Australian Eastern Standard Time.
Growth Opportunities:
- Working with a diverse range of clients and industries
- Exposure to emerging technologies and innovative projects
- Opportunities for professional development and training
- Potential career progression within the marketing department or the broader organization
ASSUMPTION: Bilue's focus on continuous learning and growth provides ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Bilue has offices in Sydney and Melbourne, Australia, but this role requires on-site work in Metro Manila, Philippines.
Office Location(s): Taguig City, Philippines
Geographic Context:
- Taguig City is a highly urbanized city in Metro Manila, Philippines, known for its bustling business districts and vibrant culture.
- The city is home to numerous multinational corporations and offers ample opportunities for networking and professional growth.
- Taguig City has a tropical monsoon climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
Work Schedule: The working hours for this role follow Australian Eastern Standard Time, with a flexible schedule from 6:00 AM to 2:30 PM PHT.
ASSUMPTION: Working in Taguig City offers a dynamic and vibrant work environment, with ample opportunities for professional networking and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Head of Growth
- Final interview with the executive leadership team
Key Assessment Areas:
- Writing and editing skills
- Design skills and proficiency with Canva or similar tools
- Campaign management and execution
- Attention to detail and organizational skills
- Cultural fit and alignment with Bilue's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Showcase your writing and design samples, demonstrating your ability to create engaging content and marketing assets
- Prepare examples of successful marketing campaigns you've managed and their outcomes
- Research Bilue's company culture and values to demonstrate your cultural fit
ATS Keywords: Marketing calendar, content creation, campaign execution, LinkedIn ad campaigns, CRM hygiene, event coordination, customer insights, government panel, partner channels
ASSUMPTION: Bilue's interview process focuses on assessing candidates' skills, experience, and cultural fit, with a strong emphasis on writing and design abilities.
🛠️ Tools & Technologies
- Canva or similar design tools
- LinkedIn Campaign Manager
- Email tools (e.g., Mailchimp)
- CRMs like HubSpot
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be easily learned if not already familiar.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Internal coaching and continuous learning
- Flat structure with approachable executive leadership team
- Internal communities for knowledge sharing and collaboration
- Flexible work arrangements
Work Style:
- Organized and detail-oriented
- Creative and proactive
- Collaborative and team-focused
- Adaptable and open to learning new tools and technologies
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple tasks and deadlines simultaneously?
- Do you enjoy working collaboratively with a team to achieve common goals?
- Are you open to learning new tools and technologies to improve your work?
ASSUMPTION: Bilue values a strong work ethic, continuous learning, and collaboration, with a focus on delivering exceptional value to clients.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines simultaneously
- Working with a diverse range of clients and industries
- Adapting to a fast-paced, dynamic work environment
- Balancing creative and operational tasks
ASSUMPTION: The Marketing Executive role at Bilue presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to work.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a balance of creative and operational tasks, with a strong focus on execution and attention to detail.
- Bilue's focus on innovation and emerging technology creates an environment that encourages continuous learning and growth.
- Career progression opportunities may include roles such as Senior Marketing Executive, Marketing Manager, or similar positions within the marketing department or the broader organization.
ASSUMPTION: The Marketing Executive role at Bilue offers a unique blend of creative and operational tasks, with ample opportunities for professional development and career advancement.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Creating and managing a content calendar for a quarter, including newsletters, LinkedIn posts, and event invitations
- Designing marketing assets for a client's sales deck, event invitations, and social media posts
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities required for the Marketing Executive role at Bilue.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to Bilue's overall marketing strategy?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Bilue support work-life balance for its employees?
- What is the company's approach to managing and coordinating events, both online and offline?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into Bilue's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and their outcomes
- Showcase your writing and design samples, demonstrating your ability to create engaging content and marketing assets
- Follow up with Bilue's HR department one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
