📌 Core Information
🔹 Job Title: Marketing Executive (Greater China)
🔹 Company: Marina Bay Sands
🔹 Location: Centennial Tower, Singapore
🔹 Job Type: Full-Time
🔹 Category: Hospitality & Travel
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing initiatives to drive Greater China market growth
- Collaborating with business partners, content creators, and media channels to achieve project ROI
- Supporting strategic marketing initiatives to acquire, retain, and reactivate valuable customers
- Working closely with the Senior Manager of Greater China Marketing to amplify Marina Bay Sands' brand awareness
ASSUMPTION: This role requires a strong understanding of the Greater China market and its unique cultural nuances to effectively drive marketing strategies.
📋 Key Responsibilities
✅ Plan and execute marketing initiatives to support Greater China market growth
✅ Collaborate with business partners, content creators, and media channels to achieve project ROI
✅ Support strategic marketing initiatives to acquire, retain, and reactivate valuable customers
✅ Work closely with the Senior Manager of Greater China Marketing to amplify Marina Bay Sands' brand awareness
✅ Coordinate with OTA, financial service, travel & lifestyle platform, and media partners for marketing campaigns
✅ Refine customer experiences through platform enhancement and business operations refinement
ASSUMPTION: This role may require occasional travel to Greater China markets for events and meetings.
🎯 Required Qualifications
Education: Local University Degree in Marketing, Business, or Hospitality
Experience: 2+ years of marketing experience in the hospitality/gaming/travel/finance industry
Required Skills:
- In-depth knowledge of Greater China markets (China, Hong Kong, Taiwan, and Macau)
- Extended working experiences and understanding with the China/Hong Kong market
- Good knowledge of operations and customer service, relationship marketing, database, entertainment, analysis, and target customer marketing
- Social media and new media knowledge or related experience
Preferred Skills:
- Fluency in Mandarin or Cantonese
- Experience working with cross-functional teams
ASSUMPTION: Proficiency in Microsoft Office Suite and CRM software is expected but not explicitly stated in the job description.
💰 Compensation & Benefits
Salary Range: SGD 5,000 - 7,000 per month (Estimated, based on industry standards for a Marketing Executive with 2-5 years of experience in Singapore's hospitality industry)
Benefits:
- Medical and dental insurance
- Employee discounts at Marina Bay Sands' F&B outlets and retail stores
- Opportunities for career growth and development
- Annual leave and sick leave entitlements
Working Hours: Full-time (40 hours per week), with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Entertainment
Company Size: 10,001+ employees (Global), 6,020 employees in Singapore
Founded: 2010 (Marina Bay Sands integrated resort opened)
Company Description:
- Marina Bay Sands is a leading integrated resort in Singapore, offering luxury accommodation, world-class dining, entertainment, and shopping experiences
- It is committed to being a good corporate citizen, driving social impact through its community engagement program, Sands Cares, and leading environmental stewardship through its global sustainability program, Sands ECO360
- The integrated resort has received over 1,000 awards and accolades, including being the largest hotel in Singapore to be certified to the Global Sustainable Tourism Council Industry Criteria for Hotels and Accommodations
Company Specialties:
- Hospitality & Entertainment
- Meetings, Incentives, Conventions, and Exhibitions (MICE)
- Shopping & Dining
- ArtScience Museum
- Celebrity Chef Restaurants
Company Website: http://www.marinabaysands.com
ASSUMPTION: Marina Bay Sands is a well-established company in the hospitality industry, known for its iconic architecture and high-quality services.
📊 Role Analysis
Career Level: Mid-level Marketing Executive
Reporting Structure: Reports directly to the Senior Manager of Greater China Marketing
Work Arrangement: On-site, with occasional travel to Greater China markets
Growth Opportunities:
- Potential career progression to Senior Marketing Executive or Manager roles
- Opportunities to work on diverse projects and gain experience in different aspects of marketing
- Chance to develop leadership skills by managing and mentoring junior team members
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, high-rise building with state-of-the-art facilities
Office Location(s): Centennial Tower, Singapore
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia
- It is known for its cleanliness, safety, and efficient public transportation
- Singapore's hospitality industry is thriving, with a strong focus on tourism and business travel
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), with occasional overtime as needed
ASSUMPTION: The work environment at Marina Bay Sands is dynamic and fast-paced, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the hiring manager and/or team members
- Background check and reference check (if required)
Key Assessment Areas:
- Market knowledge and understanding of Greater China markets
- Marketing skills and experience
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the Greater China market and your enthusiasm for the role
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Marina Bay Sands' company culture and values to show your cultural fit
ATS Keywords: Marketing, Greater China, Customer Engagement, Market Development, Event Coordination, Branding, Membership Conversion, Customer Experience, Social Media, New Media, Relationship Marketing, Database Management, Entertainment Analysis, Target Customer Marketing, Operations Knowledge, Business Operations Refinement
ASSUMPTION: The application process at Marina Bay Sands may take several weeks, depending on the number of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., WeChat, Weibo, Facebook, Instagram)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific marketing campaigns and projects the Marketing Executive is working on.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Excellence
- Respect
- Fairness
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and able to work in a fast-paced environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a strong understanding of the Greater China market and its cultural nuances?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you possess strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams?
- Are you results-driven and focused on achieving targets?
ASSUMPTION: Marina Bay Sands values employees who are passionate about their work, committed to delivering exceptional results, and aligned with the company's core values.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, with tight deadlines
- Adapting to the unique cultural nuances and preferences of the Greater China market
- Occasional travel to Greater China markets for events and meetings
- Working in a fast-paced, dynamic environment with frequent changes and updates
ASSUMPTION: The Marketing Executive role at Marina Bay Sands may present challenges, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Marketing Executive (Greater China) vs. Marketing Manager (Greater China): The Marketing Executive role focuses more on executing marketing initiatives, while the Marketing Manager role involves strategic planning and team management
- Marketing Executive (Greater China) vs. Business Development Manager (Greater China): The Marketing Executive role focuses on driving customer engagement and brand awareness, while the Business Development Manager role focuses on expanding business partnerships and revenue growth
- Career progression: The Marketing Executive role can lead to career advancement to Senior Marketing Executive or Manager positions, with opportunities to specialize in specific marketing disciplines or take on leadership roles
ASSUMPTION: The Marketing Executive role at Marina Bay Sands offers a unique opportunity to gain experience in marketing for the hospitality industry and work on high-impact projects in the Greater China market.
📝 Sample Projects
- Planning and executing a marketing campaign to promote Marina Bay Sands' new entertainment show in China
- Collaborating with OTA partners to create targeted marketing campaigns for the Greater China market
- Analyzing customer data to identify trends and opportunities for customer engagement and retention
ASSUMPTION: The Marketing Executive will work on a variety of projects, with a focus on driving customer engagement and brand awareness in the Greater China market.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and departments within Marina Bay Sands?
- What are the most challenging aspects of working on marketing initiatives for the Greater China market?
- What opportunities are there for professional growth and development within the company?
- How does Marina Bay Sands support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter expressing your enthusiasm for the role and your understanding of the Greater China market
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
