Marketing Executive - Growth

📌 Core Information

🔹 Job Title: Marketing Executive - Growth

🔹 Company: GoTo Group

🔹 Location: Jakarta, Indonesia

🔹 Job Type: Permanent, On-site

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-level to Mid-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies to grow GoFood's user base
• Collaborating with cross-functional teams to create engaging content and campaigns
• Analyzing and optimizing user journeys and marketing processes
• Managing campaign timelines and communication schedules

ASSUMPTION: This role requires a balance of creative thinking, data analysis, and project management skills. It's ideal for a proactive individual who thrives in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Developing and executing integrated campaign plans across various formats and channels to grow GoFood's user base

✅ Collaborating with creative and media teams to develop communication strategies tailored to different user segments

✅ Creating engaging content for digital marketing, website, blog, social media, and other content marketing channels to improve user engagement and conversion

✅ Identifying improvement areas in incumbent marketing processes and user journeys, and implementing changes to enhance performance

✅ Managing campaign timelines and communication schedules

✅ Collaborating with cross-functional teams to ensure smooth campaign execution

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization. It requires strong project management skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree from a reputable university or equivalent practical experience

Experience: At least 1 year of experience in Product Marketing/Growth Marketing/Marketing Analyst (including internships)

Required Skills:

• Excellent project management skills, including execution, reviewing, and reporting
• Proficient with spreadsheet tools (Excel, Google Sheets) and presentation tools (PowerPoint, Google Slides)
• Experience with Adobe Photoshop or Illustrator or Figma is a plus
• Excellent verbal and written communication skills in English and Indonesian
• Marketing/creative knowledge and experience in creatives, communications, copy, and contents
• Experience working with cross-functional/cross-discipline stakeholders and drafting communication plans for internal stakeholders

Preferred Skills:

• Experience in planning and using in-app and external communication channels (PN, Email, WhatsApp, etc.)

ASSUMPTION: Candidates should have a strong foundation in marketing principles, excellent project management skills, and proficiency in relevant tools. Familiarity with the Indonesian market and local consumer behavior would be an asset.

💰 Compensation & Benefits

Salary Range: IDR 15,000,000 - 25,000,000 per month (Estimated based on market standards for entry-level to mid-level marketing roles in Jakarta)

Benefits:

• Health insurance
• Employee stock ownership plan
• Performance-based bonuses
• Learning and development opportunities

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Jakarta. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: GoTo Group is a leading technology company in Indonesia, offering on-demand transportation, food and grocery delivery, logistics, and financial services through its Gojek and GoTo Financial platforms.

Company Size: GoTo Group has over 10,000 employees, providing ample opportunities for collaboration and growth. As a large company, it offers structured career paths and extensive resources.

Founded: GoTo Group was founded in 2010, with a mission to empower progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy.

Company Description:

• GoTo Group is the largest digital ecosystem in Indonesia, offering a wide range of services through its Gojek and GoTo Financial brands
• The company is committed to driving financial inclusion and raising standards of living by connecting consumers to the best providers of goods and services in the market
• GoTo Group fosters a collaborative and innovative work environment, encouraging employees to grow both personally and professionally

Company Specialties:

• On-demand transportation services
• Food and grocery delivery
• Logistics and fulfillment
• Financial and payment services

Company Website: https://www.gotocompany.com/

ASSUMPTION: GoTo Group's extensive range of services and large employee base provide ample opportunities for career growth and learning. The company's commitment to innovation and collaboration makes it an attractive workplace for driven individuals.

📊 Role Analysis

Career Level: This role is suitable for entry-level to mid-level marketing professionals looking to gain experience in growth marketing and campaign management.

Reporting Structure: The Marketing Executive - Growth will report directly to the GoFood Marketing Manager and collaborate with various cross-functional teams, including creative, media, and analytics teams.

Work Arrangement: This role is on-site, with flexible working hours and remote work options available. Employees can expect to work in a dynamic, fast-paced environment with a strong focus on collaboration and innovation.

Growth Opportunities:

• Expanding skills and knowledge in growth marketing, campaign management, and data analysis
• Gaining experience working with cross-functional teams and stakeholders
• Potential career progression into senior marketing roles or other areas within the GoTo Group ecosystem

ASSUMPTION: This role offers excellent opportunities for professional growth and development, particularly for individuals interested in expanding their skills in growth marketing and campaign management.

🌍 Location & Work Environment

Office Type: GoTo Group's headquarters is located in Jakarta, Indonesia, offering a modern, collaborative work environment with state-of-the-art facilities.

Office Location(s): GoTo Group's headquarters is located in Jakarta's central business district, providing easy access to public transportation and various amenities.

Geographic Context:

• Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
• The city is known for its vibrant culture, diverse cuisine, and bustling nightlife
• Jakarta offers a mix of modern and traditional attractions, with numerous historical sites, museums, and shopping centers

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and the option to work remotely when needed.

ASSUMPTION: Jakarta offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth. The city's vibrant culture and diverse attractions make it an exciting place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the GoFood Marketing Manager

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Creativity and innovation in marketing strategies
• Communication and collaboration skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for GoTo Group's mission
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on your role and the outcomes achieved

ATS Keywords: Marketing Executive, Growth, Campaign Management, Digital Marketing, Content Creation, Stakeholder Management, Project Management, GoFood, GoTo Group, Indonesia

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing skills, problem-solving abilities, and cultural fit within the GoTo Group team.

🛠️ Tools & Technologies

• Spreadsheet tools: Excel, Google Sheets
• Presentation tools: PowerPoint, Google Slides
• Design tools: Adobe Photoshop, Illustrator, Figma
• Project management tools: Asana, Trello, Jira
• Marketing automation tools: HubSpot, Marketo, Hootsuite

ASSUMPTION: Familiarity with these tools is not required but would be an asset. GoTo Group provides training and support to help employees develop their skills and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Empower Progress
• Make It Happen
• Make It Together
• Make It Last

Work Style:

• Collaborative and innovative
• Data-driven and analytical
• Adaptable and resilient
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with GoTo Group's mission to empower progress?
• How do you approach working collaboratively with cross-functional teams?
• How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: GoTo Group values employees who are passionate about driving progress, committed to collaboration, and dedicated to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies and priorities
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Navigating the complexities of the Indonesian market and consumer behavior

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses on growth and user acquisition, requiring a strong emphasis on data analysis and optimization
• In the Indonesian market, this role may involve unique challenges and opportunities related to consumer behavior and cultural nuances
• Career progression in this role could lead to senior marketing positions or other areas within the GoTo Group ecosystem, such as product management or business development

ASSUMPTION: This role offers unique opportunities for growth and development in the fast-paced and dynamic field of growth marketing.

📝 Sample Projects

• Developing and executing a targeted social media campaign to re-engage dormant users
• Analyzing user data to identify trends and opportunities for improving user engagement and conversion
• Collaborating with cross-functional teams to optimize the user onboarding process and improve activation rates

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to GoTo Group's overall mission and strategy?
• What are the most significant challenges facing the GoFood business, and how can this role address them?
• How does the GoFood Marketing team collaborate with other departments and teams within GoTo Group?
• What opportunities are there for professional growth and development in this role?
• How does GoTo Group support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter explaining your interest in the role and GoTo Group's mission
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on your role and the outcomes achieved
• Follow up with the GoTo Group recruitment team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.