Marketing Executive – Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street Mall

📌 Core Information

🔹 Job Title: Marketing Executive – Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street Mall

🔹 Company: IHG Hotels & Resorts

🔹 Location: Melbourne, Australia

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the pre-opening team in crafting the annual marketing strategy and budget
• Analyzing market trends to adapt hotel offerings
• Developing a comprehensive content plan and creating marketing campaigns
• Managing social media platforms and offline marketing tools
• Collaborating with the team to output key partnerships and commercial sponsorships

ASSUMPTION: This role requires a well-rounded creative marketing executive with a broad range of marketing expertise to thrive in creating content that aligns to the strategic objectives of each hotel while also analyzing relevant data to support the business strategy and customer needs.

📋 Key Responsibilities

✅ Supporting the team in crafting the annual marketing strategy and budget, prioritizing initiatives that enhance guest relationships and boost direct revenue, cross-channel revenue, and loyalty

✅ Supporting in the analysis of the positioning of both direct & indirect competitors to define and clear and differentiated position for the hotels’ relevant target audience

✅ Supporting in the analysis and assessment of market trends to ensure the hotel and its outlets are providing goods and services that meet customer needs and market expectations. Take necessary actions to adapt offerings as required.

✅ Supporting in the development of a comprehensive content plan that delivers a consistent stream of key messaging and content aligned with the business strategy. Leverage this content across all communication channels to drive attraction, conversion, and retention

✅ Content creation in marketing campaigns for hotels rooms and food & beverage that align with strategic objectives, resonate with the target audience, and drive room bookings. Implement a system for tracking performance and measuring success.

✅ Supporting in outputting key partnerships and commercial sponsorships for both the hotel and its outlets, boosting brand awareness and preference by identifying and forging strategic alliances

ASSUMPTION: The role involves a mix of strategic planning, creative content development, data analysis, and partnership building to drive hotel bookings and enhance guest experiences.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Business Administration, or an equivalent combination of education and work-related experience

Experience: 2 years’ experience in Digital Marketing and Marketing Communications

Required Skills:

• Excellent communication skills
• Demonstrated experience in creating and curating content for websites and social media
• Creative, innovative, and aware of new technology trends in the travel industry
• Experience managing social media platforms including Facebook, Instagram, TikTok, and LinkedIn as well as offline marketing tools
• Video skills (a bonus)

Preferred Skills:

• Fluency in multiple languages

ASSUMPTION: The ideal candidate should have a strong educational background in marketing or a related field and at least 2 years of experience in digital marketing. Excellent communication skills and experience in content creation for various platforms are essential for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive in the hospitality industry in Melbourne, the estimated salary range is AUD 65,000 - 85,000 per annum.

Benefits:

• Impressive room discounts
• Comprehensive training and development opportunities

Working Hours: Full-time position with standard business hours, although flexibility may be required to support hotel operations and events.

ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in the hospitality industry in Melbourne. The benefits package is designed to support employees' professional and personal growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 10,001+ employees

Founded: 2003

Company Description:

• IHG Hotels & Resorts is one of the world’s leading hotel companies with a purpose to provide True Hospitality for Good.
• The company has a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes.
• IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.

Company Specialties:

• Hotels
• Resorts
• Hospitality
• and Food & Beverage

Company Website: http://www.ihgplc.com

ASSUMPTION: IHG Hotels & Resorts is a global hospitality company with a strong presence in the industry. The company offers a wide range of hotel brands and a comprehensive loyalty program, providing diverse career opportunities for employees.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with the pre-opening team.

Work Arrangement: Full-time, on-site position with potential for flexible working arrangements.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding skills and knowledge in the hospitality industry
• Gaining experience in hotel pre-openings and marketing campaigns

ASSUMPTION: This role offers a unique opportunity to gain experience in hotel pre-openings and marketing campaigns, with potential for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Hotel office environment with a focus on collaboration and teamwork

Office Location(s): Melbourne, Australia

Geographic Context:

• Melbourne is the second-most populous city in Australia and is known for its cultural diversity, vibrant arts scene, and sports culture.
• The city is home to numerous tourist attractions, including the Melbourne Cricket Ground, Federation Square, and the Royal Botanic Gardens.
• Melbourne has a temperate oceanic climate, with warm summers and cool winters.

Work Schedule: Standard business hours with flexibility required to support hotel operations and events

ASSUMPTION: The role is based in Melbourne, Australia, offering a vibrant and multicultural work environment with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the pre-opening team

Key Assessment Areas:

• Marketing and communication skills
• Creativity and innovation
• Data analysis and strategic thinking
• Cultural fit and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as your experience in content creation and data analysis.
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview.
• Research the hotel industry and IHG Hotels & Resorts to demonstrate your enthusiasm for the role and the company.

ATS Keywords: Marketing, Digital Marketing, Content Creation, Social Media Management, Data Analysis, Hospitality Industry, Hotel Pre-Opening, Marketing Campaigns

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on the candidate's marketing and communication skills, creativity, and cultural fit with the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in various marketing and data analysis tools to create and manage effective marketing campaigns and analyze market trends.

👔 Cultural Fit Considerations

Company Values:

• True Hospitality
• One IHG
• Responsible Business

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a collaborative and team-oriented work environment?
• Are you comfortable analyzing data to inform marketing strategies and campaigns?
• Do you have a creative and innovative approach to marketing and content creation?

ASSUMPTION: IHG Hotels & Resorts values a collaborative and data-driven work environment, with a focus on providing true hospitality and responsible business practices.

⚠️ Potential Challenges

• Managing multiple marketing channels and platforms
• Adapting to the fast-paced and dynamic hospitality industry
• Balancing strategic planning and creative content development
• Working in a pre-opening environment with evolving priorities and deadlines

ASSUMPTION: The role may present challenges in managing multiple marketing channels, adapting to industry dynamics, and balancing strategic planning with creative content development in a pre-opening environment.

📈 Similar Roles Comparison

• This role is unique in its focus on hotel pre-openings and dual-branded hotels, offering a rare opportunity to gain experience in both marketing and hotel operations.
• Compared to other marketing roles in the hospitality industry, this position requires a broader range of skills and experience, including data analysis and strategic planning.
• Career progression in this role may lead to senior marketing positions within the company or related fields in the hospitality industry.

ASSUMPTION: This role offers a unique opportunity to gain experience in hotel pre-openings and marketing campaigns, with potential for career growth and development within the company or related fields in the hospitality industry.

📝 Sample Projects

• Developing a comprehensive content plan for the launch of Hotel Indigo Melbourne Little Collins
• Creating targeted marketing campaigns to drive room bookings for Holiday Inn Melbourne Bourke Street Mall
• Analyzing market trends to inform hotel offerings and enhance guest experiences

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data analysis to drive hotel bookings and enhance guest experiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the overall marketing strategy for the hotel and the broader IHG Hotels & Resorts portfolio?
• What opportunities are there for professional development and growth within the company?
• How does the pre-opening team collaborate and communicate to ensure successful hotel launches?
• What is the expected timeline for the hotel openings, and how will the marketing strategy adapt as we approach each launch?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and communication skills, as well as your experience in content creation and data analysis.
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview.
• Research the hotel industry and IHG Hotels & Resorts to demonstrate your enthusiasm for the role and the company.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.