📌 Core Information
🔹 Job Title: Marketing Executive II
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning end-to-end responsibility for acquiring high-quality users through affiliate and partner networks
- Driving scalable and ROI-focused user acquisition from affiliate channels
- Optimizing campaigns and building long-term partnerships to deliver sustainable growth
- Collaborating with internal teams to ensure seamless operations and creative delivery
- Expanding acquisition scale by identifying and experimenting with new affiliate opportunities
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication and relationship management skills.
📋 Key Responsibilities
✅ Own and manage the entire Affiliate Marketing channel, including partner onboarding, tracking, reporting, and optimization
✅ Source, negotiate, and manage relationships with new and existing affiliates, publishers, and third-party networks
✅ Monitor affiliate traffic performance daily to ensure high-quality traffic and conversions aligned with acquisition KPIs
✅ Develop and implement strategies to optimize affiliate performance, reduce CPLs, and maximize ROI
✅ Work with internal teams to ensure seamless operations, tracking, payment processes, and creative delivery
✅ Identify and experiment with new affiliate opportunities and quality traffic partners to expand acquisition scale
✅ Forecast performance and budget allocation for affiliate acquisition during monthly and annual planning
✅ Ensure accurate tracking and attribution of affiliate leads and conversions using tools like Branch, Appsflyer, GA, Tableau, or other tracking platforms
✅ Ensure compliance with brand guidelines and responsible advertising practices across all affiliate creatives and messaging
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2+ years of experience in Affiliate Marketing/User Acquisition, preferably in performance-driven environments
Required Skills:
- Proven experience in handling affiliate partnerships, lead generation campaigns, and ROI-focused acquisition funnels
- Strong analytical skills with the ability to work with large datasets using Excel (pivot tables, advanced formulas)
- Excellent negotiation, communication, and relationship management skills
- Experience in the Gaming, fantasy sports, or online entertainment industry is a plus
- Hands-on experience working with MMP partners like Branch and Appsflyer
- Experience in identifying and blocking fraudulent partners
Preferred Skills:
- Fluency in local languages (Hindi, Punjabi) for better communication with local affiliates
- Experience with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in the gaming industry and familiarity with local affiliate networks will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards for Affiliate Marketing Executives in Gurgaon)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Learning and development opportunities
- Generous leave policies
Working Hours: Full-time (40 hours/week), with flexibility for remote work on occasion
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Flutter International is a global sports betting, gaming, and entertainment provider, operating some of the world's most innovative and distinctive brands in the iGaming sector.
Company Size: Flutter International has 5,001-10,000 employees globally, with a significant presence in India through its Junglee Games subsidiary.
Founded: Flutter International was founded in 2016 through the merger of Paddy Power Betfair and Flutter Entertainment.
Company Description:
- Flutter International operates a diverse portfolio of brands, including PokerStars, Sky Betting & Gaming, tombola, Paddy Power, Betfair, and Junglee Games
- The company focuses on delivering innovative, responsible, and sustainable gaming experiences to its customers
- Flutter International is committed to being the player's champion, empowering its teams, and fostering a culture of collaboration and innovation
Company Specialties:
- Sports betting and gaming
- Online casino and poker
- Fantasy sports
- Affiliate marketing and user acquisition
Company Website: careers.flutterinternational.com
ASSUMPTION: Working at Flutter International offers opportunities for career growth and development within a dynamic and global organization.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles or specialist positions within the affiliate marketing function.
Reporting Structure: The Marketing Executive II reports directly to the Senior Marketing Manager – Acquisition and works closely with cross-functional teams, including product, technology, finance, and legal.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work on occasion. The work arrangement may include up to 2-3 days of remote work per week, depending on the team's needs and the employee's performance.
Growth Opportunities:
- Progression to Senior Marketing Manager or Specialist roles within the affiliate marketing function
- Expansion into other marketing channels or disciplines, such as performance marketing, SEO, or content marketing
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Successful candidates in this role will have strong analytical and communication skills, as well as a proven track record in affiliate marketing and user acquisition.
🌍 Location & Work Environment
Office Type: The Junglee Gurgaon office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Gurgaon is a major IT hub and one of India's largest job markets, with a thriving gaming and technology industry
- The city offers excellent connectivity to other major cities in India and abroad
- Gurgaon has a diverse cultural scene, with numerous restaurants, shopping centers, and entertainment options
Work Schedule: The work schedule is typically Monday to Friday, with core hours from 10:00 AM to 6:00 PM. However, the role may require occasional work on weekends or evenings to meet project deadlines or attend industry events.
ASSUMPTION: The work environment at Flutter International's Junglee Gurgaon office is dynamic, collaborative, and inclusive, with a strong focus on employee well-being and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening with the HR team
- Technical assessment or case study
- Final round interview with the hiring manager and/or team members
Key Assessment Areas:
- Affiliate marketing and user acquisition strategies
- Data analysis and interpretation skills
- Communication and negotiation skills
- Problem-solving and critical thinking
Application Tips:
- Highlight your experience in affiliate marketing and user acquisition, with a focus on driving ROI and optimizing campaigns
- Demonstrate your analytical skills by providing examples of how you've used data to inform decision-making and improve performance
- Showcase your communication and negotiation skills through examples of successful affiliate partnerships and collaborations
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
ATS Keywords: Affiliate Marketing, User Acquisition, Campaign Optimization, Relationship Management, Analytical Skills, Negotiation Skills, Data Analysis, Lead Generation, Performance Tracking, Creative Delivery, Compliance, Fraud Detection, Gaming Industry Knowledge, Budget Forecasting, Partnership Management, Communication Skills
ASSUMPTION: The interview process at Flutter International is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Excel (pivot tables, advanced formulas)
- Branch
- Appsflyer
- GA (Google Analytics)
- Tableau
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have a strong working knowledge of Excel and be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Champion Play
- Champion Empowerment
- Champion Teamwork
Work Style:
- Collaborative and inclusive
- Data-driven and performance-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and using data to inform decision-making?
- Do you have strong communication and negotiation skills, with a proven track record of building successful partnerships?
ASSUMPTION: Successful candidates in this role will be strong team players with excellent communication skills, a data-driven approach, and a passion for delivering results.
⚠️ Potential Challenges
- Managing a high volume of affiliate partnerships and ensuring consistent performance across multiple channels
- Balancing the need for short-term results with long-term strategic planning
- Navigating a complex and evolving regulatory environment for the gaming industry
- Adapting to a fast-paced and dynamic work environment, with changing priorities and deadlines
ASSUMPTION: Successful candidates in this role will be able to manage multiple priorities, work effectively under pressure, and adapt to change in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other affiliate marketing roles, this position offers a higher level of autonomy and responsibility for driving user acquisition and optimizing campaigns
- In the gaming industry, affiliate marketing plays a critical role in driving user growth and engagement, making this role particularly important for the company's success
- This role offers opportunities for career growth and development within a global organization, with potential for international assignments and exposure to diverse markets
ASSUMPTION: Candidates should research similar roles in the gaming and affiliate marketing industries to better understand the competitive landscape and expectations for this position.
📝 Sample Projects
- Developing and implementing a new affiliate onboarding process to streamline partner integration and improve performance
- Conducting a comprehensive analysis of affiliate channel performance and identifying opportunities for optimization and cost savings
- Building and managing a team of affiliate managers to support the growth and expansion of the affiliate marketing function
ASSUMPTION: Successful candidates in this role will have a proven track record of delivering results and driving growth through affiliate marketing and user acquisition strategies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader affiliate marketing and user acquisition strategy for the company?
- What are the most significant challenges facing the affiliate marketing function, and how can this role help address them?
- What opportunities are there for growth and development within the affiliate marketing function and the company as a whole?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company, as well as their understanding of the affiliate marketing landscape and the company's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on affiliate marketing, user acquisition, and data analysis
- Prepare for the interview by researching the company, its affiliate marketing strategy, and the gaming industry as a whole
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
