Marketing Executive - InterContinental Brisbane

📌 Core Information

🔹 Job Title: Marketing Executive - InterContinental Brisbane

🔹 Company: IHG Hotels & Resorts

🔹 Location: Brisbane, Australia

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting the annual marketing strategy and budget to enhance guest relationships and boost revenue
• Analyzing market trends and competitors to define a clear and differentiated position for the hotel
• Developing a comprehensive content plan to drive attraction, conversion, and retention
• Creating engaging content for marketing campaigns, websites, and social media
• Managing social media platforms and processes to support tactical campaigns and build the hotel client database

ASSUMPTION: This role requires a well-rounded creative marketing executive with a broad range of marketing expertise to thrive in creating content that aligns to the strategic objectives of the hotel while also analyzing relevant data to support the business strategy and guest needs.

📋 Key Responsibilities

✅ Support the team in crafting the annual marketing strategy and budget, prioritizing initiatives that enhance guest relationships and boost direct revenue, cross-channel revenue, and loyalty

✅ Support in the analysis of the positioning of both direct & indirect competitors to define and clear and differentiated position for the hotel’s relevant target audience

✅ Support in the analysis and assessment of market trends to ensure the hotel and its outlets are providing goods and services that meet customer needs and market expectations. Take necessary actions to adapt offerings as required.

✅ Support in the development of a comprehensive content plan that delivers a consistent stream of key messaging and content aligned with the business strategy. Leverage this content across all communication channels to drive attraction, conversion, and retention

✅ Content creation in marketing campaigns for hotels rooms and food & beverage that align with strategic objectives, resonate with the target audience, and drive room bookings. Implement a system for tracking performance and measuring success.

✅ Support in outputting key partnerships and commercial sponsorships for both the hotel and its outlets, boosting brand awareness and preference by identifying and forging strategic alliances.

✅ Managing the hotel social media system and processes to support tactical campaigns, engage hotel guests, and build the hotel client database.

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and tactical execution to drive marketing success for the hotel.

🎯 Required Qualifications

Education: Tertiary studies in Marketing, Communication, Media, Business Administration, or related fields

Experience: 2-5 years of experience in marketing, with a focus on content creation and social media management

Required Skills:

• Strong interpersonal, communication, and presentation skills
• Multi-tasking abilities, attention to details, and good time management
• Ability to work autonomously, be proactive, and take accountability for workload
• Demonstrated experience in creating and curating content for websites and social media
• Creative, innovative, and aware of new technology trends in the travel industry
• Tech savvy with IT literacy in Microsoft Office suite, and Web/Graphic Design (preferred)
• Experience managing social media platforms including Facebook, Instagram, TikTok, and LinkedIn, as well as offline marketing tools
• Video skills a bonus
• Fluent in the English language
• Impeccable grooming standards and good personal hygiene
• Full working rights in Australia without restrictions

Preferred Skills:

• Experience in the hospitality industry
• Knowledge of the InterContinental brand

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on content creation and social media management, as well as a passion for the hospitality industry.

💰 Compensation & Benefits

Salary Range: AUD 65,000 - 80,000 per annum (Estimated based on industry standards for a Marketing Executive with 2-5 years of experience in the hospitality industry in Brisbane)

Benefits:

• Accommodation
• Package benefits
• Great room discount
• Superb training

Working Hours: Full-time, 40 hours per week. Flexible hours may be required to meet the needs of the business.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Executive with the required experience level in the hospitality industry in Brisbane. The benefits package is comprehensive and designed to support the well-being and professional development of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. IHG Hotels & Resorts is one of the world’s leading hotel companies, with a purpose to provide True Hospitality for Good. The company operates a family of 19 hotel brands and has over 6,300 open hotels in more than 100 countries.

Company Size: 10,001+ employees. As a large organization, IHG offers a diverse range of career opportunities and a global network of colleagues.

Founded: 2003. IHG was founded in 2003 and has since grown to become a global leader in the hospitality industry.

Company Description:

• IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good.
• The company operates a family of 19 hotel brands, including luxury and lifestyle brands such as Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, and voco hotels.
• IHG has over 6,300 open hotels in more than 100 countries and a development pipeline of over 2,000 properties.

Company Specialties:

• Hotels
• Resorts
• Hospitality
• Food & Beverage

Company Website: http://www.ihgplc.com

ASSUMPTION: IHG Hotels & Resorts is a well-established and respected company in the hospitality industry, with a strong global presence and a commitment to providing True Hospitality for Good.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for a marketing professional with 2-5 years of experience, looking to develop their career in the hospitality industry.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with other departments, such as Sales, Revenue Management, and Operations, to ensure alignment and collaboration.

Work Arrangement: On-site, full-time. The role requires a presence in the hotel to effectively manage social media platforms, engage with guests, and collaborate with the team.

Growth Opportunities:

• Progression to a senior marketing role within the hotel or the broader IHG organization
• Expansion of skills and knowledge through training and development opportunities
• Exposure to various aspects of the hospitality industry, including events, partnerships, and sponsorships

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in the hospitality industry and develop their career within a global organization.

🌍 Location & Work Environment

Office Type: Hotel-based. The role is based at the InterContinental Hotel Brisbane, which is nestled in the heart of Brisbane’s CBD, offering a vibrant and dynamic work environment.

Office Location(s): InterContinental Hotel Brisbane, 200 Mary Street, Brisbane QLD 4000, Australia

Geographic Context:

• Brisbane is the capital city of Queensland, Australia, and is known for its subtropical climate, vibrant culture, and natural beauty.
• The hotel is located in the heart of the CBD, offering easy access to public transportation, shopping, dining, and entertainment options.
• The hotel is also close to major attractions, such as the South Bank Parklands, Queen Street Mall, and the Brisbane River.

Work Schedule: Full-time, 40 hours per week. The role may require flexible hours to meet the needs of the business, including evenings and weekends.

ASSUMPTION: The hotel-based work environment offers a unique opportunity to work in a dynamic and fast-paced setting, with exposure to a diverse range of guests and colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the Marketing Manager and/or other relevant stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and content creation skills
• Social media management experience
• Communication and presentation skills
• Cultural fit and alignment with IHG values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and content creation skills, as well as your experience with social media management.
• Demonstrate your understanding of the hospitality industry and the InterContinental brand.
• Prepare examples of your previous marketing campaigns and their outcomes.
• Be ready to discuss your approach to data analysis and market trends.

ATS Keywords: Marketing, Content Creation, Social Media Management, Hospitality, InterContinental, Brisbane, Brand Awareness, Guest Relationships, Revenue Growth

ASSUMPTION: The application process is designed to assess the candidate’s marketing and content creation skills, as well as their cultural fit and alignment with IHG values.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Video editing software (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite, as well as experience with social media management platforms and graphic design tools. Video editing skills are a bonus.

👔 Cultural Fit Considerations

Company Values:

• True Hospitality
• We are ambitious
• We are inclusive
• We are innovative
• We are open & honest
• We are passionate

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Creative
• Data-informed

Self-Assessment Questions:

• Do you have a passion for providing True Hospitality and creating meaningful experiences for guests?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on delivering results?
• Do you thrive in a collaborative setting, with a focus on teamwork and cross-functional collaboration?
• Are you open to learning and adapting to new tools and technologies, as needed?

ASSUMPTION: IHG Hotels & Resorts values a diverse and inclusive work environment, with a focus on providing True Hospitality for Good. Candidates should be passionate about the hospitality industry and committed to delivering exceptional guest experiences.

⚠️ Potential Challenges

• Managing multiple marketing channels and platforms simultaneously
• Balancing strategic planning with tactical execution
• Adapting to the unique needs and preferences of a diverse range of guests
• Keeping up with industry trends and best practices in marketing and social media management

ASSUMPTION: The role presents unique challenges that require a proactive, adaptable, and creative approach to marketing and social media management.

📈 Similar Roles Comparison

• This role is unique to the hospitality industry, with a focus on marketing and social media management for a luxury hotel brand.
• Similar roles in other industries may include Marketing Manager, Content Creator, or Social Media Manager, but the focus on guest relationships and revenue growth is unique to the hospitality industry.
• Career progression in this role may lead to senior marketing roles within the hotel or the broader IHG organization, with opportunities to specialize in specific areas of marketing or to gain experience in other aspects of the hospitality industry.

ASSUMPTION: This role offers a unique opportunity to gain experience in the hospitality industry and develop a career in marketing, with a focus on guest relationships and revenue growth.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new hotel opening, including content creation, social media management, and partnership development
• Analyzing market trends and competitor activity to inform the annual marketing strategy and budget
• Managing the hotel’s social media presence during a major event, such as a sporting tournament or conference, to maximize engagement and brand awareness

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and content creation to tactical execution and event management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the hotel and the IHG organization?
• What opportunities are there for professional development and growth within the role and the organization?
• How does the hotel support work-life balance for its employees?
• What are the key challenges facing the hotel and the hospitality industry, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to assess the candidate’s understanding of the role, the organization, and the hospitality industry, as well as their ability to contribute to the hotel’s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://fa-evax-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/job/144120
• Tailor your resume and cover letter to highlight your marketing and content creation skills, as well as your experience with social media management.
• Prepare examples of your previous marketing campaigns and their outcomes.
• Be ready to discuss your approach to data analysis and market trends.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.