Marketing Executive (JR102188)

📌 Core Information

🔹 Job Title: Marketing Executive (JR102188)

🔹 Company: Clarion Events

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (On-site with remote flexibility)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing year-round marketing strategies for global energy conferences
• Collaborating with cross-functional teams to deliver multi-channel marketing campaigns
• Analyzing campaign performance and making data-driven optimizations
• Managing event websites and promotional materials
• Building relationships with media and association partners

ASSUMPTION: This role requires a proactive, organized marketer with a strong commercial mindset and excellent communication skills. The successful candidate will be comfortable working in a dynamic, global environment and managing multiple projects to a high standard.

📋 Key Responsibilities

✅ Plan and deliver cross-channel marketing campaigns in line with event and project objectives, working closely with conference producers.

✅ Write and proof engaging copy across platforms including websites, email, social media, brochures, and other marketing materials.

✅ Manage the end-to-end delivery of email campaigns and customer journeys to drive engagement and registrations.

✅ Collaborate with the research team to segment data, identify gaps, and support data acquisition and enrichment plans.

✅ Maintain and update event websites regularly to ensure timely and accurate content.

✅ Monitor and evaluate digital campaign performance, making data-driven recommendations to optimise results and improve ROI.

✅ Produce marketing performance reports with actionable insights and recommendations for future improvements.

✅ Support the design, production, and distribution of promotional materials across the event portfolio.

✅ Manage relationships with media and association partners to secure impactful third-party promotions.

✅ Maintain and grow social media channels to enhance brand visibility and event awareness.

✅ Lead on brand-wide marketing initiatives such as the monthly newsletter and content-focused web pages.

✅ Stakeholder management and active contribution to team and project meetings.

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation. Strong project management skills and attention to detail are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in B2B event marketing or a similar role

Required Skills:

• Proven experience in B2B event marketing or a similar role
• Strong commercial mindset with the ability to align marketing activity with sales goals
• Analytical mindset — able to interpret campaign data, draw insights, and make recommendations
• Excellent written and verbal communication skills, with strong copywriting and proofreading ability
• Highly organized with the ability to manage multiple projects with competing deadlines
• Proficient in Microsoft Office (Excel, Word, PowerPoint)

Preferred Skills:

• Working knowledge of CRM and marketing automation platforms (e.g., Pardot, Salesforce)
• Familiarity with CMS tools (e.g., WordPress) and digital marketing best practices across email, web, and social media

ASSUMPTION: While a degree in marketing or a related field is preferred, Clarion Events may consider candidates with equivalent experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Marketing Executive role in London with 2-5 years of experience)

Benefits:

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g., birthday, Diwali, Eid, etc.)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Employee Assistance Programme (EAP) – a 24/7, 365-day confidential helpline
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London with 2-5 years of experience. The final salary offer may vary depending on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Clarion Events is a global events organiser, specialising in exhibitions, conferences, and digital products across various vertical markets.

Company Size: Clarion Events is a large organisation with around 2,000 employees worldwide, providing ample opportunities for growth and collaboration.

Founded: Clarion Events was founded in 1947 and has since expanded to become a truly international organisation with offices in 12 countries.

Company Description:

• Clarion Events is the world's largest privately owned event and exhibition organiser
• Known for its innovative approach, market-leading super brands, and digital products
• Focuses on creating long-term value and sustaining leadership in all its sectors

Company Specialties:

• Exhibitions and conferences
• Digital products
• Global events across various vertical markets

Company Website: www.clarionevents.com

ASSUMPTION: Clarion Events' global presence and diverse portfolio provide exciting opportunities for marketing professionals to gain experience in various industries and markets.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience seeking to advance their career in a global events organisation.

Reporting Structure: The Marketing Executive will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, production, and research.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The successful candidate can expect to work from the Clarion Events office in London for a few days a week, with the remainder of the time working remotely.

Growth Opportunities:

• Progression to a senior marketing role within the organisation
• Expanding responsibilities across Clarion Events' global portfolio
• Developing skills in event management, digital marketing, and data analysis

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a global events environment and develop their skills across various marketing disciplines.

🌍 Location & Work Environment

Office Type: Clarion Events' London office is a modern, collaborative workspace with on-site facilities, including a subsidised café and a free gym.

Office Location(s): Clarion Events' London office is located at Fulham Green, 69-79 Fulham High Street, Bedford House, London, SW6 3JW, GB.

Geographic Context:

• London is a vibrant, multicultural city with a thriving events industry
• The office is situated in the Fulham area, with excellent transport links and nearby amenities
• Clarion Events' global presence offers opportunities for international travel and collaboration

Work Schedule: The working hours are typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break. Flexible working arrangements may be available.

ASSUMPTION: The hybrid work arrangement and modern office environment provide a flexible and supportive work environment for the successful candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Face-to-face interview with the hiring manager and a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing skills and experience
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Clarion Events' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Clarion Events' recent events and marketing initiatives to demonstrate your interest and understanding of the organisation

ATS Keywords: B2B event marketing, campaign planning, project management, commercial mindset, analytical skills, written communication, verbal communication, copywriting, proofreading, team collaboration, attention to detail, creative skills, CRM knowledge, CMS familiarity, digital marketing

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of B2B event marketing and a proactive approach to managing multiple projects.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• CRM and marketing automation platforms (e.g., Pardot, Salesforce)
• CMS tools (e.g., WordPress)
• Digital marketing tools (e.g., Google Analytics, social media management platforms)

ASSUMPTION: The successful candidate will be proficient in using Microsoft Office Suite and have working knowledge of CRM and marketing automation platforms. Familiarity with other digital marketing tools is desirable but not essential, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• PASSION: We are passionate about our events and the markets we serve
• CARE: We care about our customers, our colleagues, and our communities
• IMAGINATION: We think creatively and innovatively to deliver exceptional events
• TRUST: We build trust through our actions, our words, and our behaviours

Work Style:

• Collaborative and supportive team environment
• Dynamic and fast-paced work culture
• Opportunities for international collaboration and travel

Self-Assessment Questions:

• Do you share Clarion Events' core values, and how have you demonstrated these in your previous roles?
• How do you approach managing multiple projects with competing deadlines, and can you provide an example from your past experience?
• How do you stay organised and maintain attention to detail when working on various marketing campaigns simultaneously?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Clarion Events' core values and possess the necessary skills and experience to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects with competing deadlines
• Working in a fast-paced, dynamic environment
• Adapting to a hybrid work arrangement
• Collaborating with global teams across various time zones

ASSUMPTION: The successful candidate will be proactive, organised, and comfortable working in a dynamic, global environment to overcome these potential challenges.

📈 Similar Roles Comparison

• This role differs from other marketing executive positions in its focus on B2B event marketing within the global energy sector
• Clarion Events' global presence and diverse portfolio offer unique opportunities for growth and collaboration not found in smaller organisations
• This role provides a clear career path for progression within the organisation, with opportunities to expand responsibilities and take on senior marketing roles

ASSUMPTION: This role offers a unique combination of global exposure, diverse event portfolios, and clear career progression opportunities within the organisation.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign for an upcoming energy conference in Houston, Texas
• Analyzing campaign performance data to optimise results and improve ROI for an event in Milan, Italy
• Managing relationships with media and association partners to secure impactful third-party promotions for an event in Singapore

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and global scope of the Marketing Executive role at Clarion Events.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign planning process for one of your events?
• How does the marketing team collaborate with other departments, such as sales and production, to ensure successful event execution?
• What opportunities are there for professional development and growth within the marketing team and the organisation as a whole?
• How does Clarion Events support work-life balance for its employees, particularly those working in a hybrid arrangement?
• Can you provide an example of a recent marketing initiative that has driven significant event attendance or engagement, and how was its success measured?

ASSUMPTION: These interview questions will help the candidate better understand the role, the team, and the organisation, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Clarion Events' recent events and marketing initiatives to demonstrate your interest and understanding of the organisation
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.