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Marketing Executive - KAM JOB

jkcement
Full-time
On-site
ChandΔ«garh, ChandΔ«garh, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive - KAM JOB

πŸ”Ή Company: JK Cement Ltd

πŸ”Ή Location: ChandΔ«garh, ChandΔ«garh, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-23

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Identifying and generating leads from potential key accounts and influencers
  • Conducting product presentations and executing project supply
  • Analyzing project costing and preparing commercially viable proposals
  • Ensuring smooth execution of services and monitoring off-takes from customers
  • Gathering market intelligence and driving successful conversion of leads into long-term customers

ASSUMPTION: This role requires a strong focus on business development, stakeholder engagement, and market intelligence to drive growth and achieve targets.

πŸ“‹ Key Responsibilities

βœ… Identify potential key accounts based on credentials and volume of business prospect

βœ… Generate leads from developing markets by being in contact with influencers, geographical scouting, and other stakeholders

βœ… Conduct product presentations to influencers like architects, builders, contractors, PMC, and various government bodies

βœ… Analyze the right product based on requirement and application

βœ… Carry out product presentation, documentation of brand approval and specification in coordination with the technical team

βœ… Analyze project costing by applying supply terms to ensure profitable contracts between various supply entities and the organization

βœ… Oversee preparation of commercially viable proposals for various projects based on product type, quantity, credit terms, etc., and propose necessary approvals

βœ… Fetch required documentation by ensuring the right price point for necessary approvals

βœ… Ensure daily collection from stakeholders for smooth execution of service to the channel

βœ… Carry out commercial introduction of influencer profiles and sites to the channel and vice versa

βœ… Propose and document the terms and conditions of supply to ensure smooth supply

βœ… Link influencers like contractors, builders, etc., with stockists and documenting the work order with the company if direct supply, documentation by ensuring the right price point (including discounts, if required) with necessary approvals

βœ… Ensure off-takes from customers either directly or through stockists as per terms, including supply and payment monitoring

βœ… Drive continuous engagement with top key accounts/government agencies to acquire, retain, and grow business

βœ… Gather market intelligence about projects, customers, and ensure contact with key project personnel to gather their requirements

βœ… Carry out influencer meetings, key personnel meetings, application demonstrations, etc., as required to establish acceptance and technical feasibility of various JK White Cement products

βœ… Drive successful conversion of leads into long-term customers for achievement of top-line and bottom-line growth as per plan

ASSUMPTION: This role requires strong communication, negotiation, and project management skills to successfully execute multiple responsibilities and meet targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 2-5 years of experience in marketing, sales, or a related role, with a proven track record in lead generation, key account management, and project execution

Required Skills:

  • Proven experience in lead generation and key account management
  • Strong product presentation and project execution skills
  • Excellent communication, negotiation, and interpersonal skills
  • Proficient in market intelligence and stakeholder engagement
  • Ability to analyze project costing and prepare commercially viable proposals
  • Familiarity with supply chain management and contract negotiation
  • Proficiency in customer relationship management and business development
  • Strong competitive analysis skills

Preferred Skills:

  • Experience in the cement or construction industry
  • Fluency in regional languages
  • Proficiency in using CRM software and marketing automation tools

ASSUMPTION: Candidates with experience in the cement or construction industry may have a better understanding of the market and customer needs, making them more suitable for this role.

πŸ’° Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (Estimated based on industry standards for a marketing executive with 2-5 years of experience)

Benefits:

  • Medical insurance
  • Retirement benefits
  • Employee assistance programs
  • Training and development opportunities
  • Performance-based incentives

Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing executive with the required experience level. Actual compensation may vary based on factors such as performance, skills, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Building Materials

Company Size: 1,001-5,000 employees (Large organization with established processes and a significant market presence)

Founded: 1975 (Over four decades of experience in the cement industry)

Company Description:

  • JK Cement Ltd is one of India’s leading manufacturers of Grey Cement and the third-largest White Cement manufacturer in the World.
  • The Company has an installed Grey Cement capacity of 14.7 MnTPA and a total white cement capacity of 1.20 MnTPA, making it one of the top cement manufacturers in the Country.
  • JKCL is the No. 1 manufacturer of Wall Putty in the World and has a strong international presence with two subsidiaries, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd.

Company Specialties:

  • Cement
  • Wall Putty
  • and Construction Material

Company Website: https://www.jkcement.com/

ASSUMPTION: JK Cement Ltd is a well-established company in the building materials industry, with a strong market presence and a reputation for product excellence, customer orientation, and technology leadership.

πŸ“Š Role Analysis

Career Level: Mid-level (Requires 2-5 years of experience and offers opportunities for growth and development)

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or Head of Marketing

Work Arrangement: On-site (Requires regular presence at the office and occasional travel to meet clients and stakeholders)

Growth Opportunities:

  • Progression to senior marketing roles, such as Marketing Manager or Head of Marketing
  • Expansion into international markets with the company's subsidiaries
  • Development of skills in related areas, such as sales, business development, or project management

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and the organization as a whole.

🌍 Location & Work Environment

Office Type: Corporate office (Modern, well-equipped facilities with a professional work environment)

Office Location(s): ChandΔ«garh, ChandΔ«garh, India (With additional offices in Kanpur, Gurugram, and New Delhi)

Geographic Context:

  • ChandΔ«garh is a union territory in India and serves as the capital of both Punjab and Haryana states
  • The city is known for its well-planned infrastructure, green spaces, and modern architecture
  • ChandΔ«garh is an important commercial and industrial hub, with a thriving economy and job market

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (With a one-hour lunch break), with flexibility for occasional overtime as needed

ASSUMPTION: The work environment at JK Cement Ltd is professional and collaborative, with a focus on teamwork, innovation, and continuous improvement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the department head or senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Problem-solving skills and analytical thinking
  • Communication and presentation skills
  • Market knowledge and understanding of the industry
  • Customer focus and stakeholder management
  • Adaptability and resilience in the face of challenges

Application Tips:

  • Highlight relevant experience and achievements in lead generation, key account management, and project execution
  • Tailor your resume and cover letter to emphasize the skills and qualifications required for this role
  • Prepare examples of successful lead generation campaigns, key account management strategies, or project execution case studies
  • Research the company and industry to demonstrate your understanding of the market and customer needs

ATS Keywords: Lead Generation, Key Account Management, Product Presentation, Project Execution, Market Intelligence, Stakeholder Engagement, Customer Relationship Management, Business Development, Competitive Analysis

ASSUMPTION: The application process at JK Cement Ltd is competitive, and candidates should be prepared to demonstrate their skills, experience, and cultural fit throughout the interview process.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
  • Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing)
  • Project management tools (e.g., Asana, Trello, or Microsoft Project)
  • Data analysis and visualization tools (e.g., Excel, Power BI, or Tableau)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective lead generation, key account management, and project execution.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Integrity and ethics
  • Innovation and continuous improvement
  • Teamwork and collaboration
  • Accountability and responsibility

Work Style:

  • Results-driven and focused on achieving targets
  • Adaptable and responsive to market changes
  • Strong communication and interpersonal skills
  • Ability to work independently and in a team environment
  • Proactive and solution-oriented approach to challenges

Self-Assessment Questions:

  • Do you have a proven track record of generating leads and managing key accounts in a competitive market?
  • Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
  • Do you possess strong communication, negotiation, and project management skills?
  • Are you passionate about the building materials industry and committed to driving growth and success for the company?

ASSUMPTION: Cultural fit is essential for success in this role, as it enables effective collaboration, communication, and alignment with the company's values and work style.

⚠️ Potential Challenges

  • Competitive market and intense pressure to meet targets
  • Requires regular travel to meet clients and stakeholders
  • Occasional overtime may be required to meet project deadlines
  • Need to manage multiple responsibilities and prioritize tasks effectively
  • Exposure to market fluctuations and economic uncertainties in the construction industry

ASSUMPTION: Candidates should be prepared to face these challenges and possess the skills, experience, and resilience to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, this position places a greater emphasis on lead generation, key account management, and project execution
  • In the building materials industry, this role requires a strong understanding of the market, customer needs, and competitive landscape
  • Career progression in this role may involve expansion into international markets or development of skills in related areas, such as sales or business development

ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this position and tailor their application accordingly.

πŸ“ Sample Projects

  • Developing and executing a lead generation campaign that resulted in a 30% increase in qualified leads within three months
  • Managing a key account portfolio that generated INR 5 crore in revenue over a 12-month period
  • Successfully executing a project supply contract that involved coordinating with multiple stakeholders, ensuring on-time delivery, and achieving a 95% customer satisfaction rate

ASSUMPTION: Candidates should provide specific examples of their achievements in lead generation, key account management, and project execution to demonstrate their qualifications for this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for growth and development within the marketing function and the organization as a whole?
  • How does the company support work-life balance for its employees?
  • What are the most significant challenges facing the company in the current market, and how can this role contribute to addressing them?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and enables you to make an informed decision about your fit with the company and its culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in lead generation, key account management, and project execution
  • Prepare examples of successful lead generation campaigns, key account management strategies, or project execution case studies to demonstrate your qualifications
  • Research the company and industry to demonstrate your understanding of the market and customer needs
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.