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Marketing Executive - KAM JOB

jkcement
Full-time
On-site
ChandΔ«garh, ChandΔ«garh, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive - KAM JOB

πŸ”Ή Company: JK Cement Ltd

πŸ”Ή Location: ChandΔ«garh, ChandΔ«garh, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-23

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Identifying and generating leads from potential key accounts and influencers
  • Overseeing product presentations and project execution
  • Ensuring profitable contract negotiations and supply chain management
  • Gathering market intelligence and driving business growth

ASSUMPTION: This role requires a strong focus on sales and business development, with a significant portion of time spent on lead generation and client engagement.

πŸ“‹ Key Responsibilities

βœ… Identify potential key accounts based on credentials and volume of business prospect

βœ… Generate leads from developing markets through geographical scouting, stakeholder engagement, and influencer contact

βœ… Conduct product presentations to influencers such as architects, builders, contractors, PMC, and various government bodies

βœ… Analyze the right product based on project requirements and application

βœ… Carry out product presentations, documentation of brand approval, and specification in coordination with the technical team

βœ… Analyze project costing and apply supply terms to ensure profitable contracts between various supply entities and the organization

βœ… Oversee preparation of commercially viable proposals for various projects based on product type, quantity, credit terms, etc., and propose necessary approvals

βœ… Fetch required documentation by ensuring the right price point for necessary approvals

βœ… Ensure daily collection from stakeholders for smooth execution of service to the channel

βœ… Carry out commercial introduction of influencer profiles and sites to the channel and vice versa

βœ… Propose and document the terms and conditions of supply to ensure smooth supply

βœ… Link influencers like contractors, builders, etc., with stockists and document the work order with the company if direct supply, ensuring the right price point (including discounts, if required) with necessary approvals

βœ… Ensure off-takes from customers either directly or through stockists as per terms, including supply and payment monitoring

βœ… Drive continuous engagement with top key accounts and government agencies to acquire, retain, and grow business

βœ… Gather market intelligence about projects, customers, and ensure contact with key project personnel to gather their requirements

βœ… Carry out influencer meetings, key personnel meetings, application demonstrations, etc., as required to establish acceptance and technical feasibility of various JK White Cement products

βœ… Drive successful conversion of leads into long-term customers for achievement of top-line and bottom-line growth as per plan

ASSUMPTION: This role involves a high degree of travel and client-facing activities, with a significant portion of time spent on the road or at client sites.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 2-5 years of proven experience in lead generation, key account management, or a related role

Required Skills:

  • Proven track record in lead generation and key account management
  • Excellent communication and presentation skills
  • Strong analytical and problem-solving skills
  • Familiarity with market intelligence and stakeholder engagement
  • Proficiency in MS Office Suite and CRM software

Preferred Skills:

  • Experience in the cement or construction industry
  • Fluency in regional languages (e.g., Hindi, Punjabi)
  • Knowledge of salesforce.com or similar CRM platforms

ASSUMPTION: Candidates with experience in the cement or construction industry may have a competitive advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: INR 5-7 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Medical insurance
  • Retirement benefits
  • Employee discounts on JK Cement products
  • Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week), with flexibility for overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Building Materials

Company Size: 1,001-5,000 employees (Large organization with established processes and a hierarchical structure)

Founded: 1975 (Over four decades of experience in the cement industry)

Company Description:

  • JK Cement Ltd is one of India’s leading manufacturers of Grey Cement and the third largest White Cement manufacturer in the World.
  • The Company has an installed Grey Cement capacity of 14.7 MnTPA and is the No. 1 manufacturer of Wall Putty in the World with a total white cement capacity of 1.20 MnTPA and wall putty capacity of 1.2MnTPA.
  • JK White Cement is sold across 43 countries around the globe, and the Company has a strong international presence with two subsidiaries.

Company Specialties:

  • Cement
  • Wall Putty
  • Construction Material

Company Website: https://www.jkcement.com/

ASSUMPTION: JK Cement Ltd is a well-established company with a strong reputation in the cement industry, offering opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level (Requires proven experience in lead generation and key account management)

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or Head of Marketing

Work Arrangement: On-site (Requires frequent travel and client-facing activities)

Growth Opportunities:

  • Progression to Senior Marketing Executive or Marketing Manager roles
  • Expansion into international markets or subsidiary roles
  • Cross-functional opportunities within the organization

ASSUMPTION: This role offers opportunities for career growth and development within the organization, with a focus on sales and business development.

🌍 Location & Work Environment

Office Type: Corporate office environment with a hierarchical structure

Office Location(s): ChandΔ«garh, ChandΔ«garh, India

Geographic Context:

  • ChandΔ«garh is a union territory and capital of both Punjab and Haryana states in India.
  • The city is known for its well-planned infrastructure and green spaces.
  • ChandΔ«garh is an important commercial and industrial hub, with a growing economy and job market.

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for overtime as needed)

ASSUMPTION: The work environment at JK Cement Ltd is professional and structured, with a focus on results and performance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Sales and business development skills
  • Communication and presentation skills
  • Analytical and problem-solving skills
  • Familiarity with market intelligence and stakeholder engagement
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the cement industry and JK Cement Ltd's products and services
  • Prepare examples of your successful lead generation and key account management experiences
  • Research the company and be ready to discuss your fit with their mission, vision, and values

ATS Keywords: Lead Generation, Key Account Management, Product Presentation, Project Execution, Market Intelligence, Stakeholder Engagement, Sales Monitoring, Business Development

ASSUMPTION: The interview process at JK Cement Ltd is structured and comprehensive, with a focus on assessing the candidate's skills, experience, and cultural fit.

πŸ› οΈ Tools & Technologies

  • MS Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., salesforce.com, Zoho CRM)
  • Project management tools (e.g., Asana, Trello)
  • Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: Familiarity with CRM software and project management tools is beneficial for this role, as they are commonly used in sales and marketing functions.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Integrity and transparency
  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Respect for individuals and diversity

Work Style:

  • Results-driven and performance-focused
  • Structured and hierarchical organization
  • Opportunities for professional development and growth
  • Strong emphasis on sales and business development

Self-Assessment Questions:

  • Do you have a proven track record in lead generation and key account management?
  • Are you comfortable with frequent travel and client-facing activities?
  • Do you thrive in a structured, hierarchical work environment?
  • Are you motivated by sales targets and performance metrics?

ASSUMPTION: JK Cement Ltd values candidates who are results-driven, customer-focused, and comfortable working in a structured, hierarchical environment.

⚠️ Potential Challenges

  • High travel requirements and frequent client-facing activities
  • Sales targets and performance metrics-driven work environment
  • Structured and hierarchical organization with established processes
  • Competitive market and industry landscape

ASSUMPTION: These challenges may present opportunities for growth and development for the right candidate.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing roles in its focus on lead generation and key account management, with a significant portion of time spent on the road or at client sites.
  • In comparison to other sales and marketing roles in the cement industry, this role may have a higher emphasis on business development and market intelligence.
  • Career progression in this role may involve expanding into international markets or subsidiary roles, with opportunities for cross-functional growth within the organization.

ASSUMPTION: This role offers unique opportunities for career growth and development within the cement industry, with a focus on sales and business development.

πŸ“ Sample Projects

  • Developing and executing a lead generation strategy for a new product launch
  • Conducting market research and analysis to identify new business opportunities
  • Managing key account relationships and driving business growth for a major client

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy and organization?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for employees in this role?
  • What are the key challenges facing the company and this role in the current market landscape?

ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide insight into the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your successful lead generation and key account management experiences
  • Research the company and be ready to discuss your fit with their mission, vision, and values
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.