📌 Core Information
🔹 Job Title: Marketing Executive (London)
🔹 Company: Informa Group Plc.
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-11
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (London office) 3 days a week
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling campaigns across multiple channels for international education events
- Analyzing performance data to drive results and optimize marketing strategies
- Collaborating with cross-functional teams to align marketing efforts with broader organizational goals
- Supporting exhibitor and sponsor success through exceptional support and value delivery
- Adapting to dynamic marketing needs and embracing emerging priorities with agility
ASSUMPTION: This role requires a proactive and adaptable individual who can thrive in a fast-paced global environment and is passionate about education and digital marketing.
📋 Key Responsibilities
✅ Create and manage multi-channel content, developing and executing compelling content strategies across social media, digital platforms, and email campaigns that align with objectives and drive meaningful engagement.
✅ Drive data-informed marketing optimization by analyzing campaign performance metrics to identify trends and opportunities, then implementing evidence-based enhancements that maximize ROI and audience engagement.
✅ Maintain brand excellence and quality standards by ensuring all marketing materials adhere to brand guidelines and meet high-quality benchmarks, preserving consistency across all touchpoints and communications.
✅ Drive cross-functional collaboration by working seamlessly with sales teams, conference teams, designers, web teams, and external partners to align marketing efforts with broader organizational goals and facilitate integrated campaign execution.
✅ Support exhibitor and sponsor success by addressing exhibitor marketing needs and fulfilling sponsorship deliverables with attention to detail, ensuring all stakeholders receive exceptional support and value from their participation.
✅ Demonstrate adaptability in a dynamic environment by embracing emerging priorities with agility and resourcefulness, proactively identifying and responding to changing marketing needs as they arise within the organization.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate should be comfortable with adaptability and flexibility in their role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 0-2 years of relevant marketing experience, preferably in the events or education sector
Required Skills:
- Excellent communication and copywriting skills with a keen eye for detail
- Strong analytical skills and data-driven mindset
- Proficient in social media platforms and digital marketing tools
- Proven ability to work collaboratively and build strong relationships
- Adaptability and problem-solving skills with a solutions-focused approach
- Willingness to travel occasionally
Preferred Skills:
- Fluency in additional languages
- Experience working with international teams
- Knowledge of the education sector and its trends
ASSUMPTION: While a degree in Marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £28,000 - £32,000 per annum (based on industry standards for a Marketing Executive role in London with 0-2 years of experience)
Benefits:
- Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, with most of us balancing time in the office with working remotely.
- Great Community: A welcoming culture with both in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks.
- Broader Impact: Take up to four days per year to volunteer, with charity match funding also available.
- Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. We support and encourage internal job moves when it's time for the next step.
- Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Personal Benefits: A flexible range of personal benefits to choose from, plus company-funded private medical cover.
- ShareMatch Scheme: Allows you to become an Informa shareholder with free matching shares.
- Strong Wellbeing Support: Through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more.
- Recognition for Great Work: With global awards and kudos programs.
- International Collaboration: As an international company, you have the chance to collaborate with teams around the world.
Working Hours: 40 hours per week, with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Informa Group Plc. was founded in 1998 and has since grown into a global leader in its industry.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
- The company is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
- Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering colleagues the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. operates in a dynamic and global industry, with a strong focus on connecting professionals and providing valuable knowledge and resources.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering an excellent opportunity for career growth and development within the company.
Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with various teams, including sales, conference, design, web, and external partners.
Work Arrangement: This role is a hybrid position, requiring the Marketing Executive to be in the office 3 days a week and work remotely for the remaining 2 days.
Growth Opportunities:
- Progression to a Senior Marketing Executive or Marketing Manager role within the GESS Education team or other Informa brands
- Expansion into international markets and events, providing opportunities to gain global experience and expertise
- Cross-functional collaboration and exposure to various aspects of the business, fostering a well-rounded understanding of the industry and company operations
ASSUMPTION: This role offers a strong foundation for a career in marketing, with ample opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Informa Group Plc.'s London office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 240 Blackfriars Road, London SE1 8BU, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving business ecosystem, offering ample opportunities for networking and professional growth
- The office is located in the South Bank area, providing easy access to public transportation, restaurants, and entertainment options
- The city's diverse population and cultural scene contribute to a dynamic and engaging work environment
Work Schedule: The Marketing Executive will work 40 hours per week, with flexible working hours and remote work options available. The role requires occasional travel to attend events and meetings.
ASSUMPTION: The London office provides a stimulating and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager and a member of the HR team
- Final interview with the Marketing Director or another senior stakeholder
- Background check and onboarding
Key Assessment Areas:
- Communication and presentation skills
- Analytical and problem-solving abilities
- Creativity and innovation in marketing strategies
- Adaptability and resilience in a dynamic environment
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for education, digital marketing, and international events in your application materials
- Prepare examples of successful marketing campaigns or projects you've worked on, showcasing your creativity, data-driven approach, and ability to drive results
- Research Informa Group Plc. and the GESS Education team to show your understanding of the company and its mission
ATS Keywords: Marketing Executive, Digital Marketing, Campaign Management, Social Media, Content Strategy, Data Analysis, Brand Management, Cross-Functional Collaboration, Exhibitor Support, Adaptability, Problem Solving, Education Events, International Events
ASSUMPTION: The interview process for this role is designed to assess the candidate's skills, experiences, and cultural fit with the company and the GESS Education team.
🛠️ Tools & Technologies
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Digital marketing tools (e.g., Google Analytics, Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The Marketing Executive will be expected to have a working knowledge of relevant marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inspiring Knowledge
- Connecting People
- Expertise with Heart
- Inclusive & Collaborative
- Bold & Creative
- Responsible & Sustainable
Work Style:
- Dynamic and fast-paced, with a focus on agility and adaptability
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven and results-oriented, with a commitment to continuous improvement and optimization
- Creative and innovative, with a willingness to explore new ideas and approaches
Self-Assessment Questions:
- Do you have a genuine passion for education and digital marketing, and are you excited about the opportunity to work on international events?
- Are you comfortable working in a dynamic and fast-paced environment, and do you thrive on adaptability and change?
- Do you possess strong communication and collaboration skills, and are you able to build and maintain effective working relationships with diverse teams and stakeholders?
ASSUMPTION: Informa Group Plc. values a diverse and inclusive workforce, with a strong emphasis on collaboration, creativity, and continuous learning and development.
⚠️ Potential Challenges
- The role may require occasional travel to attend events and meetings, which could be challenging for candidates with personal or family commitments
- The dynamic and fast-paced nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment
- The role may involve working with tight deadlines and competing priorities, which could be stressful for candidates who struggle with time management or prioritization
- The role requires a strong understanding of the education sector and its trends, which may be challenging for candidates without relevant experience or background
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the individual candidate's experiences, skills, and personal circumstances.
📈 Similar Roles Comparison
- Compared to other marketing roles in the events industry, this position offers a unique opportunity to work on international education events, providing exposure to a diverse range of markets and audiences
- Informa Group Plc. is a large and well-established company, offering more extensive resources and growth opportunities compared to smaller or startup organizations in the industry
- This role is an entry-level to mid-level position, offering a clear career path for professional development and growth within the company
ASSUMPTION: This role offers a compelling blend of international exposure, company resources, and career growth opportunities, making it an attractive choice for marketing professionals looking to advance their careers in the events industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote an international education event, resulting in a 25% increase in event attendance
- Analyzing campaign performance data to optimize email marketing strategies, leading to a 15% increase in open rates and click-through rates
- Collaborating with the sales team to create targeted marketing materials for exhibitors and sponsors, contributing to a 20% increase in sponsorship revenue
ASSUMPTION: The sample projects listed above are intended to illustrate the types of responsibilities and initiatives the Marketing Executive may be involved in, rather than representing specific or guaranteed tasks.
❓ Key Questions to Ask During Interview
- What are the key priorities for the GESS Education team in the first 90 days, and how can I contribute to their success?
- How does the Marketing Manager support the professional development and growth of their team members?
- What are the most rewarding aspects of working on international education events, and what challenges might I face?
- How does Informa Group Plc. foster a culture of innovation and creativity within its teams?
- What opportunities are there for collaboration and knowledge-sharing with other teams and brands within Informa Group Plc.?
ASSUMPTION: The interview questions listed above are designed to provide insight into the role, team dynamics, and company culture, helping candidates make informed decisions about their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/InformaGroupPlc/744000064510492-marketing-executive-london-
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your passion for education, digital marketing, and international events
- Prepare examples of successful marketing campaigns or projects you've worked on, showcasing your creativity, data-driven approach, and ability to drive results
- Research Informa Group Plc. and the GESS Education team to show your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
