Marketing Executive (London)

📌 Core Information

🔹 Job Title: Marketing Executive (London)

🔹 Company: Informa Group Plc.

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (3 days per week) with remote flexibility (2 days per week)

🚀 Job Overview

Key aspects of this role include:

• Promoting conferences through integrated web, email, and social media campaigns
• Negotiating with external media partners and associations
• Sourcing qualified prospects for database build
• Contacting event speakers and sponsors for advocacy marketing
• Setting up and managing the event app
• Designing imagery for use on emails, social media, and third-party marketing
• Monitoring results, assessing against goals, and amending activities accordingly

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Write and execute email marketing campaigns

✅ Plan and create social media campaigns

✅ Negotiate with external media partners and associations

✅ Source qualified prospects for database build

✅ Contact event speakers and sponsors for advocacy marketing

✅ Set up and manage the event app

✅ Design the imagery for use on emails, social media, and third-party marketing

✅ Use internal reports and Google Analytics to monitor results, assess against goals, and amend activities accordingly

ASSUMPTION: This role involves a high degree of autonomy, requiring strong prioritization, time management, and multi-tasking skills.

🎯 Required Qualifications

Education: University degree or professional diploma

Experience: 1-3 years in a marketing role, preferably in the events industry

Required Skills:

• Excellent attention to detail
• Exceptional organisational, time management, and multi-tasking skills
• Strong copywriting skills
• Good analytical skills, numeracy, and the ability to make data-driven decisions
• Ability to work autonomously using common sense and initiative, whilst at the same time being a team player
• Experience in planning, writing, and executing email campaigns

Preferred Skills:

• Proficiency using Photoshop, Google Analytics, CRM systems, executing social media, and PPC campaigns

ASSUMPTION: Candidates will complete two short copywriting tests and a data-analysis/numeracy test during the first interview. Those who progress to the second interview will be asked to prepare a project (a detailed event marketing campaign) and to present their plan during the second interview.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Based on industry standards for a marketing executive with 1-3 years of experience in London)

Benefits:

• Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, with most balancing time in the office with time working remotely
• Great Community: A welcoming culture with in-person and online social events, charity initiatives, and active diversity and inclusion networks
• Broader Impact: Up to four days per year to volunteer, with charity match funding available
• Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning
• Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Flexible range of personal benefits to choose from, plus company-funded private medical cover
• ShareMatch scheme that allows employees to become Informa shareholders with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
• Recognition for great work, with global awards and kudos programs
• International collaboration opportunities

Working Hours: 40 hours per week, with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing executive with 1-3 years of experience in London. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve specialist markets in academic and business-to-business sectors, connecting people with knowledge to help them learn more, know more, and do more.

Company Size: Informa has over 10,000 colleagues across 30 countries, providing a large and diverse work environment.

Founded: Informa was founded in 1998, with a history of growth and expansion in various markets.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• They are a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, providing a place where colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's diverse range of specialties and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in event marketing and develop their skills in a dynamic, global organization.

Reporting Structure: The marketing executive will report directly to the marketing manager for each conference and work collaboratively with other marketing team members and event organizers.

Work Arrangement: This is a hybrid role, with employees required to be in the office three days per week and having the choice to work from home on the remaining two days.

Growth Opportunities:

• Informa's large and diverse portfolio of events, digital services, and academic knowledge businesses provides ample opportunities for career progression and role expansion.
• The company's commitment to employee development, including bespoke training and learning opportunities, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning, fosters a culture of continuous growth and improvement.
• Informa's global presence and diverse range of specialties offer opportunities for international assignments and exposure to various markets and industries.

ASSUMPTION: Informa's commitment to employee development and growth, coupled with its diverse portfolio of businesses, provides a strong foundation for career advancement.

🌍 Location & Work Environment

Office Type: Informa's London office is a modern, collaborative workspace designed to foster creativity, innovation, and teamwork.

Office Location(s): 5 Howick Place, London, SW1P 1WG, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving business ecosystem, offering ample opportunities for professional networking and growth.
• The city's central location provides easy access to major transportation links, making it convenient for both local and international employees.
• London's diverse range of cultural attractions, entertainment options, and recreational facilities caters to various interests and lifestyles.

Work Schedule: Employees are expected to work 40 hours per week, with flexible working arrangements available to accommodate individual needs and preferences.

ASSUMPTION: Informa's modern, collaborative work environment, coupled with London's vibrant business ecosystem and diverse cultural attractions, provides an engaging and stimulating work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess cultural fit and basic qualifications
• First interview with the hiring manager and a member of the marketing team to discuss the role in more detail and assess relevant skills and experience
• Second interview with the hiring manager and another member of the marketing team to present a project (a detailed event marketing campaign) and discuss career aspirations and cultural fit
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with Informa's values and work environment
• Relevant marketing experience and skills, with a focus on event marketing and campaign management
• Strong analytical skills and the ability to make data-driven decisions
• Excellent communication and presentation skills
• Initiative, proactivity, and the ability to work autonomously while being a team player

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on event marketing and campaign management
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, initiative, and adaptability
• Research Informa's business portfolio, values, and work environment to demonstrate your understanding of the company and your fit within the organization

ATS Keywords: Marketing Executive, Event Marketing, Campaign Management, Email Marketing, Social Media Marketing, Data Analysis, Marketing Strategy, Brand Awareness, Lead Generation, CRM, Google Analytics, Marketing Automation, PPC, SEO, Marketing Technology

ASSUMPTION: Informa's interview process is designed to assess candidates' cultural fit, relevant marketing experience, and skills, with a focus on event marketing and campaign management.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Google Analytics
• Photoshop
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the conference and event portfolio the marketing executive is assigned to.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Informa is committed to understanding and meeting the needs of its customers, providing value through its events, digital services, and academic knowledge businesses
• Collaborative: Informa fosters a culture of teamwork, collaboration, and knowledge sharing, both internally and with its customers and partners
• Inclusive: Informa is committed to creating an inclusive work environment where all colleagues feel valued, respected, and empowered to succeed
• Agile: Informa embraces change and continuous improvement, encouraging innovation, creativity, and adaptability
• Integrity: Informa upholds the highest ethical standards, acting with honesty, transparency, and accountability in all its interactions

Work Style:

• Dynamic: Informa's fast-paced, global business environment requires employees to be adaptable, proactive, and responsive to change
• Data-driven: Informa's decision-making processes are informed by data and analytics, requiring employees to be comfortable working with and interpreting data
• Creative: Informa's diverse portfolio of events, digital services, and academic knowledge businesses requires employees to think innovatively and creatively to solve problems and drive growth
• Collaborative: Informa's culture of teamwork and knowledge sharing encourages employees to work collaboratively with colleagues, customers, and partners to achieve common goals

Self-Assessment Questions:

• Do you align with Informa's customer-centric approach, and how have you demonstrated this in your previous roles?
• How do you approach working collaboratively with colleagues, customers, and partners to achieve common goals?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?

ASSUMPTION: Informa's values and work style provide a strong foundation for assessing cultural fit and alignment with the organization's mission and goals.

⚠️ Potential Challenges

• Balancing the demands of multiple conference portfolios and event marketing campaigns may require strong time management and prioritization skills
• Working in a fast-paced, global business environment may necessitate adaptability and resilience in the face of change
• London's competitive job market may present challenges in attracting and retaining top talent
• Informa's large and diverse portfolio of events, digital services, and academic knowledge businesses may require employees to navigate complex organizational structures and stakeholder relationships

ASSUMPTION: Informa's dynamic, global business environment and diverse portfolio of businesses present unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other marketing executive roles in the events industry, this position offers a higher degree of autonomy and responsibility, with the opportunity to manage multiple conference portfolios and event marketing campaigns
• Informa's global presence and diverse portfolio of businesses provide ample opportunities for career progression and role expansion, compared to smaller, more specialized event marketing agencies
• Informa's commitment to employee development and growth, coupled with its competitive benefits package, sets it apart from other employers in the events industry

ASSUMPTION: Informa's unique combination of global presence, diverse portfolio of businesses, and commitment to employee development and growth sets it apart from other employers in the events industry.

📝 Sample Projects

• Developing and executing a comprehensive event marketing campaign for a major conference, including email marketing, social media, and PPC advertising components
• Negotiating with external media partners and associations to secure discounted or complimentary promotional opportunities for an event portfolio
• Designing and implementing a targeted lead generation strategy to build a qualified prospect database for an upcoming conference

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives a marketing executive in this role might undertake to drive event success and growth.

❓ Key Questions to Ask During Interview

• Can you describe the typical event marketing campaigns for the conference portfolios this role will be managing?
• How does the marketing team collaborate with event organizers and other stakeholders to ensure consistent branding and messaging across all marketing channels?
• What opportunities exist for professional development and growth within the marketing team and Informa more broadly?
• How does Informa support work-life balance, and what resources are available to employees to maintain a healthy work-life balance?
• Can you provide an example of a time when the marketing team had to pivot or adapt its strategy due to changes in the market or event landscape, and how did you approach it?

ASSUMPTION: These key questions provide a framework for assessing the role's responsibilities, the marketing team's dynamics, and Informa's commitment to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on event marketing and campaign management
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, initiative, and adaptability
• Research Informa's business portfolio, values, and work environment to demonstrate your understanding of the company and your fit within the organization
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.