Marketing Executive (London)

📌 Core Information

🔹 Job Title: Marketing Executive (London)

🔹 Company: Informa Group Plc.

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling multi-channel marketing campaigns for international education events
• Analyzing campaign performance data to drive results and optimize strategies
• Ensuring brand excellence and quality standards across all marketing communications
• Collaborating cross-functionally with sales teams, designers, web team, and external partners
• Supporting exhibitor and sponsor success through tailored marketing solutions

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong organizational skills to manage multiple campaigns and stakeholders effectively.

📋 Key Responsibilities

✅ Create and manage multi-channel content, including social media, digital platforms, and email campaigns, to drive engagement and align with objectives

✅ Analyze campaign performance metrics to identify trends and opportunities, then implement evidence-based enhancements to maximize ROI and audience engagement

✅ Maintain brand excellence and quality standards by ensuring all marketing materials adhere to brand guidelines and meet high-quality benchmarks

✅ Drive cross-functional collaboration by working seamlessly with sales teams, conference teams, designers, web teams, and external partners to align marketing efforts with broader organizational goals and facilitate integrated campaign execution

✅ Support exhibitor and sponsor success by addressing exhibitor marketing needs and fulfilling sponsorship deliverables with attention to detail, ensuring all stakeholders receive exceptional support and value from their participation

✅ Demonstrate adaptability in a dynamic environment by embracing emerging priorities with agility and resourcefulness, proactively identifying and responding to changing marketing needs as they arise within the organization

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, initiative, and problem-solving skills to thrive in a fast-paced global environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in marketing, preferably within the events or education sectors

Required Skills:

• Excellent copywriting abilities and attention to detail
• Strong social media engagement skills and a genuine interest in emerging trends and strategies
• Strong relationship-building skills and the ability to connect easily with others
• Growth-oriented mindset with enthusiasm for continuous learning and development
• Solutions-focused approach to challenges and obstacles
• Willingness to travel occasionally

Preferred Skills:

• Fluency in additional languages
• Experience with marketing automation tools and CRM systems
• Knowledge of the international education sector

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on industry standards for a Marketing Executive role in London with 0-2 years of experience)

Benefits:

• Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, with most of us balancing time in the office with working remotely.
• Great Community: A welcoming culture with both in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks.
• Broader Impact: Take up to four days per year to volunteer, with charity match funding also available.
• Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. We support and encourage internal job moves when it’s time for the next step.
• Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Personal Benefits: A flexible range of personal benefits to choose from, plus company-funded private medical cover.
• ShareMatch Scheme: Allows you to become an Informa shareholder with free matching shares.
• Strong Wellbeing Support: Through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more.
• Recognition for Great Work: With global awards and kudos programs.
• International Collaboration: As an international company, you have the chance to collaborate with teams around the world.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London with 0-2 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.

Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.

Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company offers a fantastic, inclusive community with over 10,000 colleagues across 30 countries, providing freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.
• Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, serving specialist markets through various brands such as Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, Natural Products Network, Vitafoods, Natural Products Expo, SuperReturn International, Finovate, IGM, Routledge, and F1000.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a large, global company with a diverse range of businesses and brands, offering numerous opportunities for career growth and development within the marketing and events sectors.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, ideal for candidates seeking to establish their careers in the marketing and events industries.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager within the GESS Education team, which focuses on international education events.

Work Arrangement: This role requires a hybrid work arrangement, with the Marketing Executive expected to be in the office three days per week.

Growth Opportunities:

• Progression to a Senior Marketing Executive or Marketing Manager role within the GESS Education team or other Informa businesses
• Expansion of responsibilities to cover additional events or regions within the GESS Education portfolio or other Informa brands
• Transition to a specialist or leadership role within a specific area of marketing, such as digital marketing, content marketing, or event marketing

ASSUMPTION: Informa Group Plc. offers numerous growth opportunities for marketing professionals, with a wide range of businesses and brands operating in various industries and markets worldwide.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s London office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): 5 Howick Place, London, SW1P 1WG, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving events and marketing industry, providing ample opportunities for professional growth and networking
• The city offers a wide range of cultural attractions, entertainment options, and recreational activities, making it an exciting place to live and work
• London's central location in Europe makes it an ideal hub for international business travel and collaboration

Work Schedule: The Marketing Executive will work a standard full-time schedule, with flexibility to work remotely two days per week.

ASSUMPTION: Informa Group Plc.'s London office provides a dynamic, collaborative work environment that fosters creativity and innovation, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Informa Group Plc. careers portal
• Phone or video screening with the Hiring Manager or a member of the HR team
• In-depth behavioral and skills-based interview with the Hiring Manager and a member of the HR team
• Final interview with the Marketing Manager and a member of the HR team
• Background check and onboarding for successful candidates

Key Assessment Areas:

• Creativity and innovation in marketing campaign development and execution
• Analytical skills and data-driven decision-making in campaign optimization
• Brand management and quality control expertise
• Strong communication and collaboration skills, both written and verbal
• Adaptability and resilience in a dynamic, fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that match the required qualifications for this role
• Demonstrate your understanding of the international education sector and Informa Group Plc.'s portfolio of events and brands
• Prepare examples of successful marketing campaigns you've developed and executed, emphasizing your creativity, data-driven approach, and ability to drive results
• Research Informa Group Plc.'s company culture and values, and be prepared to discuss how your personal values and work style align with the organization

ATS Keywords: Marketing Executive, Campaign Management, Data Analysis, Brand Management, Cross-Functional Collaboration, Exhibitor Support, Adaptability, Time Management, Problem Solving, Organizational Skills, Copywriting, Social Media Engagement, Relationship Building, Digital Marketing, Continuous Learning, Solutions Focused

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help ensure your application is successfully screened and considered for the Marketing Executive role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, or HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
• Project management tools (e.g., Asana, Trello, or Jira)
• Design tools (e.g., Canva, Adobe Creative Suite, or Sketch)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in using these platforms during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Connecting People with Knowledge
• Expertise with a Human Touch
• Inclusive and Collaborative
• Agile and Innovative
• Accountable and Responsible

Work Style:

• Dynamic and fast-paced, with a focus on driving results and continuous improvement
• Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
• Data-driven and analytical, with a focus on informed decision-making and evidence-based strategies
• Adaptable and resilient, with a willingness to embrace change and respond to emerging priorities

Self-Assessment Questions:

• How do your personal values align with Informa Group Plc.'s company values, particularly "Connecting People with Knowledge" and "Expertise with a Human Touch"?
• How do you approach collaboration and teamwork in a dynamic, fast-paced environment, and how do you ensure that your contributions support the broader goals of the organization?
• Can you provide an example of a time when you had to adapt to a significant change in priorities or workload, and how did you ensure that your efforts remained focused on driving results and supporting your team's objectives?

ASSUMPTION: Informa Group Plc. places a strong emphasis on cultural fit and values alignment, and candidates should be prepared to demonstrate their understanding of the company's values and how their personal values and work style align with the organization during the interview process.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Balancing the need for creativity and innovation with adherence to brand guidelines and quality standards
• Collaborating effectively with cross-functional teams and external partners, requiring strong communication and interpersonal skills
• Adapting to a hybrid work arrangement, with a balance of remote work and on-site collaboration
• Navigating a large, global organization with a diverse portfolio of events and brands, requiring strong orientation and navigation skills

ASSUMPTION: Informa Group Plc. is a large, complex organization with a wide range of businesses and brands, and candidates should be prepared to navigate potential challenges and adapt to the unique demands of the role and the organization.

📈 Similar Roles Comparison

• Marketing Coordinator vs. Marketing Executive: A Marketing Coordinator role may focus more on tactical execution and support, while a Marketing Executive role requires a higher level of strategic planning, creativity, and data-driven decision-making
• Event Marketing vs. Digital Marketing: Event marketing roles may prioritize on-site event management and logistics, while digital marketing roles focus on online campaigns, content creation, and SEO/SEM strategies. This role combines both event marketing and digital marketing responsibilities
• Marketing Executive in Education vs. Other Industries: Marketing Executives in the education sector may require a deeper understanding of educational trends, curriculum development, and teacher/student engagement, while Marketing Executives in other industries may focus on consumer behavior, market research, and product marketing

ASSUMPTION: Informa Group Plc. offers a wide range of marketing roles across various industries and sectors, and candidates should research and compare similar roles to ensure they find the best fit for their skills, interests, and career goals.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign for an international education event, including social media content, email newsletters, and targeted online advertising
• Conducting market research and analyzing data to identify trends and opportunities in the international education sector, and developing evidence-based marketing strategies to capitalize on these insights
• Collaborating with designers and web developers to create visually appealing and user-friendly marketing materials, ensuring brand consistency and adherence to quality standards

ASSUMPTION: Informa Group Plc. offers a wide range of marketing projects and initiatives, and candidates should be prepared to demonstrate their ability to manage multiple projects simultaneously and adapt to the unique demands of each campaign.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle for an international education event, and how this role contributes to each stage of the process?
• How does the GESS Education team collaborate with other Informa businesses and brands, and what opportunities exist for cross-pollination and knowledge-sharing?
• What are the most significant challenges facing the international education sector, and how does this role address these issues through marketing strategies and campaigns?
• How does Informa Group Plc. support the professional development and growth of its marketing team members, and what opportunities exist for career advancement within the organization?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns for international education events, and how does this role contribute to driving results and optimizing performance?

ASSUMPTION: Informa Group Plc. values candidates who ask insightful questions and demonstrate a strong understanding of the role, the organization, and the industry, and candidates should prepare thoughtful questions to ask during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that match the required qualifications for this role
• Prepare examples of successful marketing campaigns you've developed and executed, emphasizing your creativity, data-driven approach, and ability to drive results
• Research Informa Group Plc.'s company culture and values, and be prepared to discuss how your personal values and work style align with the organization
• Follow up with the Hiring Manager or a member of the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.