Marketing Executive (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Executive (m/w/d)

🔹 Company: Hilton

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Director of Sales & Marketing in maximizing hotel revenue and increasing market share
• Managing social media channels and creating local marketing packages
• Coordinating external hotel advertising activities and maintaining the hotel's online presence
• Collaborating with influencers and creating advertising materials

ASSUMPTION: This role requires a proactive and organized individual with a strong background in marketing and social media. The ideal candidate will have excellent communication skills in German and English, and a passion for spotting trends.

📋 Key Responsibilities

✅ Supporting the Director of Sales & Marketing with daily tasks and various projects, focusing on hotel marketing

✅ Managing social media channels (Instagram, Facebook, LinkedIn, TikTok) including monitoring and reporting

✅ Developing hotel marketing concepts and creating local packages in collaboration with related departments

✅ Coordinating external hotel advertising activities (media, hotel/restaurant, meeting guides, digital channels, etc.)

✅ Evaluating the hotel's local sponsorship activities and associated advertising

✅ Maintaining and optimizing the hotel's online presence – online content management and website updates

✅ Cooperating with influencers, supporting and organizing photo shoots and video shoots

✅ Graphic design of advertising materials (print and online) for internal and external communication, as well as writing texts in online and offline marketing

ASSUMPTION: The role requires a strong understanding of Hilton Standards and the ability to work effectively with various departments.

🎯 Required Qualifications

Education: Not specified

Experience: At least 1 year of experience in marketing and social media

Required Skills:

• Good knowledge of MS Office
• Proactive disposition and initiative
• Talent in organizational and self-directed action
• Excellent knowledge of German and English (written and oral)
• Ability to communicate effectively
• Feeling for great team play
• Passionate about social media and the ability to spot trends

Preferred Skills:

• Knowledge of the creative cloud (e.g., Adobe InDesign CC, Adobe Photoshop CC)

ASSUMPTION: While not explicitly stated, a relevant degree or certification in marketing, communications, or a related field may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €28,000 - €35,000 per year (based on industry standards for a Marketing Executive with 0-2 years of experience in Munich)

Benefits:

• Flat hierarchies and direct communication at all levels in a dynamic team
• Regular feedback so you always know where you stand
• Promoting teamwork and cohesion among employees
• Access to Hilton University with thousands of free learning opportunities
• Regular internal training offers
• Performance-related, industry-standard pay in accordance with the collective agreement
• Free employee parking in the immediate vicinity of the hotel as well as general travel support and extremely favorable special conditions for MVV users
• Holiday entitlement according to the collective agreement
• Cleaning work clothes
• Worldwide overnight accommodations in Hilton hotels (at employee prices)
• Comprehensive welcome program and introduction to the company
• Good food at low costs in the in-house team restaurant

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the given experience level and location. Actual salary may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Hilton is the leading global hotel company, offering guests accommodation in luxurious full-service hotels and resorts, apartment concepts, and innovative mid-priced hotels worldwide.

Company Size: Large (5,001-10,000 employees). As a large company, Hilton offers extensive resources and opportunities for career growth.

Founded: 1919. Hilton has a rich history and established brand recognition in the hospitality industry.

Company Description:

• Hilton is committed to filling the world with the light and warmth of true hospitality by guaranteeing outstanding experiences in every hotel, at every time, and for every guest.
• The company offers unique experiences for millions of guests through its luxurious full-service hotels and resorts, apartment concepts, and innovative mid-priced hotels worldwide.
• Hilton is known for its iconic destinations and exceptional hospitality, making it a trusted place for guests to create great lifelong memories.

Company Specialties:

• Luxury and full-service hotels
• Resorts
• Apartment concepts
• Innovative mid-priced hotels

Company Website: https://www.hilton.com/

ASSUMPTION: Hilton's extensive global presence and brand recognition make it an attractive employer for hospitality professionals seeking international career opportunities.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development within the company.

Reporting Structure: The Marketing Executive will report directly to the Director of Sales & Marketing.

Work Arrangement: On-site, full-time position at the Hilton Munich Airport hotel.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into other areas of hospitality or related industries
• International assignments or relocations to other Hilton properties worldwide

ASSUMPTION: Hilton's extensive global network and diverse range of brands offer numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Hotel-based office, located at the Hilton Munich Airport hotel.

Office Location(s): Munich, Bavaria, Germany

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, with a population of over 1.5 million people.
• The city is known for its vibrant culture, rich history, and strong economy, with a particular focus on industries such as technology, finance, and tourism.
• The Hilton Munich Airport hotel is situated near Munich Airport, offering convenient access to both local and international travel.

Work Schedule: Full-time, with a standard workweek of 40 hours, Monday to Friday. The role may require occasional weekend or evening work to support events or marketing campaigns.

ASSUMPTION: The hotel-based office provides a unique work environment, with the opportunity to interact with guests and collaborate with various departments within the hotel.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site interview with the Director of Sales & Marketing and a member of the HR team
• Final interview with the General Manager of the hotel
• Job offer and onboarding

Key Assessment Areas:

• Marketing and social media skills
• Communication and interpersonal skills
• Cultural fit and alignment with Hilton's values
• Problem-solving and initiative-taking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and social media experience, as well as your passion for the hospitality industry.
• Demonstrate your understanding of Hilton's brand and values in your application materials.
• Prepare examples of successful marketing campaigns or projects you've worked on in the past to discuss during the interview.

ATS Keywords: Marketing, Social Media, Hilton, Hospitality, Brand Management, Advertising, Graphic Design, Content Management, Online Marketing

ASSUMPTION: Hilton's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying individuals who can contribute to the company's ongoing success in the hospitality industry.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, LinkedIn, TikTok)
• Creative Cloud (Adobe InDesign CC, Adobe Photoshop CC - preferred)
• Content management systems (CMS) and website platforms (e.g., WordPress, Drupal)

ASSUMPTION: The Marketing Executive will be expected to have proficiency in relevant marketing and design tools, with a preference for experience with the Adobe Creative Cloud suite.

👔 Cultural Fit Considerations

Company Values:

• Hospitality
• Integrity
• Leadership
• Teamwork
• Ownership
• Now

Work Style:

• Collaborative and team-oriented
• Proactive and initiative-taking
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a genuine passion for hospitality and creating memorable experiences for guests?
• Are you comfortable working in a dynamic, fast-paced environment with a diverse team?
• Do you possess strong communication skills and the ability to build effective relationships with colleagues and stakeholders?

ASSUMPTION: Hilton values employees who embody its core values and demonstrate a strong work ethic, commitment to customer service, and ability to work effectively within a team.

⚠️ Potential Challenges

• Managing multiple social media channels and creating engaging content on a daily basis
• Balancing multiple projects and priorities, often with tight deadlines
• Adapting to the unique demands and schedules of a hotel-based work environment
• Navigating Hilton's extensive brand guidelines and standards

ASSUMPTION: The Marketing Executive role at Hilton Munich Airport hotel presents unique challenges and opportunities for professional growth and development in the hospitality industry.

📈 Similar Roles Comparison

• Marketing Coordinator - Responsible for supporting the marketing team in executing marketing campaigns and events, with a focus on tactical implementation rather than strategic planning and development.
• Social Media Manager - Specializes in managing and growing social media channels, with a focus on content creation and community engagement, rather than the broader marketing and advertising responsibilities of the Marketing Executive role.
• Brand Manager - Oversees the development and implementation of brand strategies, with a focus on maintaining brand consistency and managing brand-related projects, rather than the day-to-day marketing and advertising tasks of the Marketing Executive role.

ASSUMPTION: While these roles share some similarities with the Marketing Executive position, each has its unique focus and responsibilities within the hospitality industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new hotel restaurant, including creating engaging content, coordinating with influencers, and measuring campaign performance.
• Collaborating with the sales team to create targeted marketing materials for corporate events and conferences, tailored to specific client segments.
• Managing the hotel's online presence, including updating website content, optimizing search engine rankings, and ensuring brand consistency across all digital platforms.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Executive role at Hilton Munich Airport hotel.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the hotel and the Hilton brand?
• What opportunities are there for professional growth and development within the company?
• How does Hilton support work-life balance for its employees?
• What are the most rewarding and challenging aspects of working in hospitality, according to the interviewer?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and social media experience, as well as your passion for the hospitality industry.
• Prepare examples of successful marketing campaigns or projects you've worked on in the past to discuss during the interview.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.